Helping leaders make smart sales and marketing investment decisions

 

The Gartner Magic Quadrant is a proprietary research method that positions competing technology vendors within a specific market, letting you clearly see how well providers are executing against the overall market.

Gartner analysts will walk you through these graphical representations in four sessions:

  

Magic Quadrant for Sales Force Automation

Tad Travis, Research Director, Gartner

 

Sales force automation (SFA) applications are essential to B2B sales execution because they automate sales activities, processes and administrative responsibilities for sales professionals. 

 

This session will examine: 

• How the market for SFA changed in 2018 
• How Gartner defines and segments the providers in the market

Magic Quadrant for Content Marketing Platforms

Christopher Ross, Research Director, Gartner

 

Content marketing continues to be a critical capability enabling B2B suppliers to better engage with buyers. Marketers seek to improve their efficiency and effectiveness by using tools that deliver insights, streamline content planning and creation, and enable multichannel delivery.

 

You will learn:

  • Dynamics shaping the content marketing vendor landscape
  • Results of Gartner's inaugural Magic Quadrant for Content Marketing Platforms
  • How to think about content marketing platform selection.
Magic Quadrant and Critical Capabilities for Sales Performance Management

Melissa A. Hilbert, Research Director, Gartner

 

Sales performance management (SPM) solutions automate and optimize the execution of variable sales incentive programs and enable the business to be more efficient and effective.

 

This session will explore:

  • Why you should evaluate these solutions to drive performance
  • The benefits achieved when SPM solutions are implemented
  • How to examine SPM product capabilities to differentiate vendors
Magic Quadrant for Digital Marketing Analytics

Lizzy Foo Kune, Research Director, Gartner

 

Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and more accurate assessments of the impact of marketing tactics. The provider landscape is undergoing both consolidation and fragmentation as vendors seek to fill gaps, enhance feature sets and differentiate their offering.

 

You will learn:

  • Who are the key players and how do they stack up?
  • What are the critical capabilities driving marketing investment and adoption?
  • How should you evaluate providers?

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