The Aligned Pipeline Machine: How Sales and Marketing Can Work Together to Drive Quality Pipeline

Sales leaders and their marketing counterparts have historically struggled to consistently work together to drive revenue. The effectiveness of traditional approaches to engaging customers continues to decline, increasing pressure on revenue leaders.

In this top-rated session from 2022, presented virtually, we discuss how forward-thinking revenue leaders are addressing this issue by aligning with other go-to-market functions to create an account-based strategy for more consistent engagement at targeted accounts.

Speaker

Greg Hessong, Senior Director, Advisory, Gartner

Connect with experts and your CSO peers from the most progressive sales organizations

Join us for the in-person Gartner CSO & Sales Leader Conference 2023, 16 – 17 May, in Las Vegas, NV. You’ll gain new and actionable insights on how to exceed revenue targets despite unrelenting uncertainties, including inflation, talent scarcity and supply chain disruptions.