Interested in what Gartner CSO & Sales Leader Conference has to offer? Watch our 2021 opening keynote, “Rewriting B2B Selling for Digital Buying.”
B2B buyers’ increasing use of digital means suppliers must rethink how they sell. Brent Adamson showed how the answer lies in the very different way humans engage with digital information. Ironically, that difference makes it harder not only for suppliers to sell but for buyers to buy, at least with confidence. And therein is a huge opportunity for the best suppliers to sell very differently.