In times of uncertainty, there can be increased pressure to tighten up your technology stack. To do so, sales leaders must understand how tech supports sellers in the customer buying journey, as well as how to measure the success of tools to understand where issues may exist.

Learning from others facing similar challenges can be the one of the quickest paths to finding new opportunities for growth. RevTech Group Therapy is an opportunity for sales and sales ops leaders to come together to share both horror stories and wins in Revenue Technology Adoption. Do you have a story to share where a particular tool didn't go as planned? Is there a tool in your tech stack that proved to be wildly successful? Come to the table and share those stories with other leaders and learning from others.

Adoption continues to be a challenge for sales leaders when it comes to revenue tech. Tools such as conversation intelligence require shifts in coaching strategy, seller behavior, etc. Leaders must address the shifts in order to realize and maximize value.