Danielle Henneberger is an Executive Advisor with Gartner for Marketing Leaders. To the role, Ms. Henneberger brings several years of experience leading research efforts to quantitatively and qualitatively identify leading marketing practices and developing tools and assessments to facilitate implementation. She has a particular focus in marketing organizational structures, strategic planning, sales-marketing alignment, content marketing and understanding B2B buyer behavior. Ms. Henneberger has held consulting and research positions in the public, private, and nonprofit sectors working across multiple geographies, business models, and organizational challenges. Most recently, she researched and advised leading companies on innovating business models for emerging markets and best practices in corporate social responsibility with organizations such as IBM and PwC.
- Strategic planning
- Organizational structure and planning
- Understanding customer personas and buying behaviors
- Strategic marketing initiative development
- Measuring marketing initiatives against goals