Sr Director Analyst
llona Hansen is a Research Director in the application research group. She is responsible for managing research in the area of CRM application strategies, and in particular is lead analyst for SAP CRM cloud products. She is leading the CRM Lead Management MQ and is co-authoring the Sales Force Automation MQ. She furthermore is deep into the Partner Relationship Management (PRM) technologies for the indirect sales approach, and its market. Ms. Hansen has extensive knowledge of sales technologies, including sales acceleration applications, sales processes and provides advise for bridging organizational structures.