Unlock the potential of your sales and marketing teams

 

Customer expectations are changing. Talent is in short supply. Competitors are closing in. Proving ROI isn't easy. Navigate this changing landscape with a community that shares your key initiatives and can help you act on your priorities.

Who should attend:

Sales Leaders:

Chief Sales Officers, heads of sales and senior leaders will gain valuable insight into developing frontline talent, increasing profitability and improving sales productivity. 

 

Marketing Leaders: 

Chief Marketing Officers, heads of marketing and senior leaders of B2B marketing teams will benefit from practical guidelines to develop breakthrough messaging and more.

 

 

Bring your team!

Prior attendees have shared that they spent more time with their sales or marketing counterpart at our event than they often do all year. However staggering that may sound, we know you'll have a richer experience when you attend as a team.

 

Leverage your time in Las Vegas to support cross-team collaboration with your sales and marketing partners, overcome ineffective team structures and communication barriers, and earn complimentary registrations when you register a team of three or more. 

 

 

Event Highlights by Role

View just a sample of the challenges we can help you address and suggested sessions by role. 

Discover how to overcome increased competition and commoditization pressures, low salesforce productivity, how to improve ROI of investments of sales enablement technology and more. Gain insight from our data-backed research and leave with clear next steps into how to address key challenges. 

 

Suggested sessions: 

  • How Effective Managers Develop High-Performing Sellers
  • Three Steps for Unlocking Disruptive Commercial Strategies Using Design Thinking
  • Why Your Indirect Channel Partners Are Not Performing and What to Do About It


Commercial Leader Circle:

Consider applying for this unique collection of exclusive roundtable sessions. Specifically designed to support the needs of chief sales and marketing officers, these sessions will focus on the practices and habits of today's commercial team executives. Learn more.

Discover how to overcome low pipeline productivity, poor relationships with sales, and how to guide partner teams to adopt a digital-first mindset. Marketing leaders will benefit from practical guidelines to develop breakthrough messaging, build a digital buying experience that aligns with customer behavior and suggestions to cut through the noise of vendor-selection. 

 

Suggested sessions: 

  • Accelerating Marketing's Digital Proficiency
  • Magic Quadrant for Digital Marketing Analytics
  • Creating High-Impact CX strategy

 

Commercial Leader Circle:

Consider applying for this unique collection of exclusive roundtable sessions. Specifically designed to support the needs of chief sales and marketing officers, these sessions will focus on the practices and habits of today's commercial team executives. Learn more.

Discover how to overcome ineffective coverage models and team structures, maximize the impact of sales compensation changes, and evolve your sales process design. Gain insight from the latest research to impact account development resources and spark growth.

 

Suggested sessions: 

  • The Evolution of Sales Development Reps to Support B2B Demand Generation
  • Understand the Account-Based Marketing Vendor Landscape
  • Unlocking Growth in Existing Accounts

Discover how to impact the long onboarding process for new sales talent, overcome ineffective coverage team structures, and source quality sales enablement technology. Learn tips to attract high-quality talent and implement "Challenger" skills across your business.

 

Suggested Sessions: 

  • How Effective Managers Develop High-Performing Sellers
  • Unlock Better Sales Execution with New Sales Enablement Tools
  • Magic Quadrant and Critical Capabilities for Sales Performance Management

Attend as a group and save.