The retail and CPG landscape is undergoing a massive transformation before our very eyes. Consumers rely on mobile devices, voice, and browsers for pre-shop research and online shopping activities at an ever-increasing rate. Shoppers are embracing digital technologies and relying on them as an integral tool in their multichannel shopping journey aided by smart packaging frameworks that are beginning to emerge.
These digital trends are also driving transformation across the retail and CPG supply chain as consumers expectation for immediacy in fulfillment, pickup, and home delivery require the industry to build new capabilities. Automation technologies to support these needs are emerging, along with entirely new crowdsourced labor models to support them. The digital revolution before us presents enormous opportunities and challenges across the end-to-end consumer value chain.
John S. Phillips, SVP of Customer Supply Chain & Go-To-Market for PepsiCo, will share his perspective and insights on some of the technologies that have the greatest potential to drive dramatic change across the CPG consumer value chain. Please join John for an exciting and thought-provoking session exploring how industry leaders can leverage these technologies to be at the forefront of driving transformational change in their organizations.