Business and technology are experiencing convergence, which will mean that data and analytics leaders are central to any high-performance digital organization. Organizations cannot differentiate themselves from their competitors with technology alone. In fact, no present-day business of any kind can operate without technology: hardware, software, networks and applications are central to our professional and personal lives; they are a minimum requirement.
So how do companies achieve a competitive advantage in today's business environments? Simply put, they must learn to use data, information and analytics more easily and more effectively. If data and analytics leaders don't develop the new strategies, skills, roles and methods needed to manage and analyze data, they will be overwhelmed — both as organizations and individuals. We will be drowning in the seas of data that we have created, unable to separate truth from fiction, and unable to make decisions with confidence. Information is power, but that power can be destructive as well as creative.