Digital business is an overarching theme that covers how the blurring of the physical and virtual worlds is transforming business designs, industries, markets and organizations. The continuing digital business evolution exploits new digital models to align more closely the physical and digital worlds for employees, partners and customers. Technology will be embedded in everything in the digital business of the future. Rich digital services will be delivered to everything and intelligence will be embedded in everything behind the scenes.
More and more CEOs are being challenged by customers and their boards of directors to make digital business change happen. Deep transformation can only be enacted at scale if it is systematically driven. There are four important steps: defining what digital means for your business, aligning it to the specific type of growth sought in your economic model, setting the primary success metric to keep check of progress and deciding which KPIs must change to make the progress happen across the business.