AI is currently maturing through the ‘over-hyped’ phase. Some best (and worst practices) are emerging, as are some best in class vendors. Enterprises must match their strategic investments and plans to their level of maturity. This presentation assists leaders in evaluating emerging AI, Machine Learning, Natural Language processing and virtual assistants. The advice provided is in part based on the Gartner enterprise AI maturity model and on both the AI and the Natural Language Technology Hype Cycles.