As one of the oldest industries in the world, insurance is well -versed in the rapidly changing market forces that make it on hard on leaders to make prudent decisions. Insurance products and insurance technology are also more intertwined than ever before, with all eyes on the CIO to make the appropriate practical and strategic decisions to compete effectively. This session links the future of the insurance industry with the technology pressures facing today's leaders.

Understanding consumer attitudes and beliefs, how emotion fits into transactional and interaction requirements, and how technology adoption is driven by psychological attributes is essential. This presentation will review three concepts: empathy, emotional sensitivity and digital sensitivity, providing recommendations to CIOs on how to address these problems and drive effective CX programs.

The future of customer engagement in insurance resides in a principle of panoptic personalization where all experiences — from product to channel interactions — are individualized to customer needs. This session explores the data and analytics strategies that are needed for insurance companies to develop their own approach to panoptic personalization.