Michelle Duerst is a Senior Research Director specializing in best practices and lessons learned across industries with expertise in manufacturing, specializing in formulated and recipe-based products. This includes Product/Service management throughout all stages of the lifecycle: from the initial strategy, through ideation, innovation, launch, modification and finally, retirement.

Current areas of coverage include:
Digitalization in Manufacturing Industries, including:
Manufacturing Scenario Planning
Emerging Trends and Technologies
Product Life Cycle Management
Product Portfolio Management
Labeling and Artwork Management

Cross Industry Innovation and Disruption, including:
How to Survive Market Disruption
Amplifying the Voice of the Customer
Fueling Ideation in Innovation
Strategic Partnerships Across Industries
Digital Ecosystems
Applied Uses of Edge AI
Empowering Employees to Personalize Customer Experiences