Chief Operations & Technology Officer (COTO)
Shohreh Abedi leads the Member Experience, Technology and Operations organizations for The Auto Club Group (ACG), is responsible and accountable for all member, customer, call center and field service support functions. These include membership, direct sales operations, automotive services (Emergency Roadside Service), customer satisfaction, marketing/brand, information technology, cybersecurity, research and analytics, data insights and travel product and services. With more than 25 years of experience, Shohreh has been privileged to work for and with companies across the financial services, healthcare, retail, defense, technology, and management consulting industries. She has worked through complex matrix global organizations, bridged corporate and regional priorities, built efficiencies, increased growth opportunities through retention and acquisition targets, and optimized delivery of transformational initiatives—all in support of business vision, growth and strategy.
Shohreh’s passion is to execute on the corporate vision through transformational and innovative strategies targeting profitable growth and operational effectiveness, as well as building and developing the talent that delivers results. She serves as chair of the Technology and Digital Strategy subcommittee for the AAA Federation and as Director for the AAA Foundation for Traffic Safety Board of Trustees and the Midwest Auto Clubs (MAC) Board. In addition, over the span of her career, she has been published and recognized across multiple industries as one of the top women leaders in operational effectiveness and technology transformations, with awards from such organizations as Celent, Women in Insurance, and NASSCOM.