- Start with culture change when embarking on digital transformation, instead of waiting to address it later.
- Create information and technology operating models that are agile, responsive and innovative.
- Engage business leaders and influence enterprise success.
- Lead digital business success by using digital design practices.
- Exploit the combined forces of data, analytics and artificial intelligence to deliver business value in and beyond the enterprise.
- Recognize the value of customer, citizen and employee experience in the business value proposition for digital business success.
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