2020 topic highlights

Emerging technologies

Anticipate how AI, IoT, blockchain and other emerging tech impact your market, and learn which new technologies to invest in next.

Accelerating time-to-market

Don't wait for the competition. Learn new go-to-market practices to accelerate sales cycles and increase win rates that put your business ahead of the game.

High-growth opportunities

To gain revenue and market share growth, you must first understand how the markets and competition are changing. Learn where the biggest growth opportunities are for technology service providers.

Getting the right talent in place

Grow your team by attracting and retaining the best talent in a competitive market.

Spearheading innovation

Changing customer needs, new technologies and rapid change require companies to stay at the forefront of innovation. Learn the tools you need to get your team there.

Market shifts and customer needs

Understand shifting customer needs so that you can prioritize your product management efforts and feature and function strategies.

Product differentiation 

Learn how to develop your product positioning, storytelling and messaging to differentiate your product from the competition.

Demand generation

Learn go-to-market best practices and how to convert buyers into high value customers.

Disruption design models

Learn what disruptive elements are coming next, and get the frameworks and strategies you need to face them with confidence. 

Account-based marketing programs

Get the best practices you need to maximize the lift you see from your account-based marketing efforts.

Ecosystem development and management

Learn how you can expand beyond your current market by building effective partnerships and ecosystems.

Adapting the product portfolio

Invest in new capabilities and technologies to evolve the product portfolio for changing markets.

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