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Sunday, May 10, 2020 / 07:00 AM - 05:00 PM PDT

Gartner Tech Growth & Innovation Conference Update

Due to restrictions currently in place relating to coronavirus (COVID-19), Gartner has cancelled this conference. We sincerely apologize for any inconvenience this may cause.
Although this conference will not take place, we look forward to welcoming you to another Gartner conference as soon as it is possible. In the meantime, please visit the Gartner Coronavirus Resource Center for expert insight, advice, and tools to help you to respond to the impacts of COVID-19.
Please contact us at GlobalConferences@gartner.com for further assistance.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Sunday, May 10, 2020 / 01:30 PM - 07:00 PM PDT

Registration and Information

Registration and information hours for the day

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Sunday, May 10, 2020 / 02:45 PM - 04:15 PM PDT

Workshop: How to Develop Positioning to Guide Value Messaging

Positioning is the starting point for effective, value-based communications, providing clarity on target customers, needs, compelling reason to buy, competition and differentiation. In this workshop, attendees will work together to create a clear positioning platform using a framework that has helped well over 1,000 Gartner clients build the foundation for improved messaging.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Sunday, May 10, 2020 / 02:45 PM - 04:15 PM PDT

Workshop: How to Build Customer Success Management to Drive Renewable Revenue

Michael Maziarka, VP Analyst, Gartner

This workshop lays the foundation for establishing a customer success management discipline. Topics and exercises include goal setting, resource allocation, defining a customer journey stage playbook, improving the customer experience and identifying signals to monitor customer health. How do I improve renewal rates? How do I help customers obtain value? How do I measure customer health?

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Sunday, May 10, 2020 / 04:30 PM - 06:00 PM PDT

Workshop: Jump-starting Your ABM Program

Todd Berkowitz, Practice Vice President, Gartner

Christy Ferguson, VP Analyst, Gartner

With ABM quickly becoming a critical go to market strategy for tech companies, you might be anxious to learn how to get started or improve upon your initial efforts. This workshop will walk attendees through the fundamentals of account selection, engagement and measurement through hands-on exercises and group "show and tell"

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Sunday, May 10, 2020 / 04:30 PM - 06:00 PM PDT

Workshop: How Technology Providers Accelerate Revenues From Hyperautomation

Cathy Tornbohm, Distinguished VP Analyst, Gartner

As organizations try and understand their automation technology options how can you position yourselves to help solve their issues?

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 07:45 AM - 08:45 AM PDT

Networking Breakfast

Join other attendees for breakfast before the day's sessions

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 07:45 AM - 06:30 PM PDT

Registration and Information

Registration and information hours for the day

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 09:45 AM - 10:15 AM PDT

Refreshment Break

Join us for refreshments in a brief break between sessions

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 10:15 AM - 11:00 AM PDT

Ask the Expert: Digital Transformation’s Impact on Security Products

Nat Smith, Sr Director Analyst, Gartner

Most of the mature security markets were built on two assumptions – data is kept in one location and access to that data comes from a few predictable locations. Digital transformation decimates those assumptions. To be relevant in the next few years, security vendors need to do things differently, and a big part of that includes embracing the cloud. Come learn about the upcoming changes.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 10:15 AM - 11:00 AM PDT

Clinic: Aligning the Buying and Selling Cycles With Proof-of-Concepts (POCs) to Drive Sales

Eric Hunter, Sr Director Analyst, Gartner

Buying teams place a high value on proof-of-concepts (POCs). This clinic will navigate the best practices for positioning and executing POCs to improve your overall sales cycles and provide an opportunity to discuss tactics among the participants.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 10:15 AM - 11:00 AM PDT

Ride New Buying Patterns to Succeed in New Market Realities

Patrick Sullivan, VP Analyst, Gartner

In an economic downturn deepens, buying organizations begin to buy differently as they try to leverage digital capabilities to meet their ambitions. This session will explore the various directions the digital market could take in different sectors as clients change the way they buy and how that gives rise to different growth opportunities for providers.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 10:15 AM - 11:00 AM PDT

Beyond Agile: The Product-Centric Proposal

Neil Barton, VP Analyst, Gartner

Agile, and DevOps adoption has been a dominant trend over the last five years, as organisations accelerate to move at the pace of digital business.
This session explains how the new discipline of product-centric development creates new opportunities for technology and service providers, with case studies of organisations who have achieved market leadership in software development.
Key issues covered:
1. How much have customers adopted lean, agile, and DevOps, and where will it end?
2. What are the obstacles to scaling up agile and DevOps?
3. How can technology and service providers be successful in a DevOps everywhere market?

Monday, May 11, 2020 / 10:15 AM - 11:00 AM PDT

The High Quality Deal Dilemma

Hank Barnes, Distinguished VP Analyst, Gartner

High-quality, low-regret deals are good for the customer and TSPs. But in a recent survey, Gartner found they only occurred 27% of the time. This is both a warning sign and an opportunity for immense improvement. In this session, Gartner will expose the issues that enterprise buyers struggle with and explore innovative approaches that TSPs can use to improve the odds for more success.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 10:15 AM - 11:00 AM PDT

Emerging Technology Models Drive Cloud Market Evolution

Ed Anderson, Distinguished VP Analyst, Gartner

Hybrid cloud, multicloud, cloud-native, containers, edge computing, distributed cloud ... These terms (and others) create hype and confusion with organizations looking to make meaningful progress on their technology initiatives. This session will outline the key cloud market trends and highlight the emerging cloud technologies that will be required for providers to successfully compete for future opportunities.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 11:15 AM - 12:00 PM PDT

Clinic: Getting Started as a New Product Manager

Brian Doherty, Sr Director Analyst, Gartner

So you're a new product manager. How do you come out of the gate strong on day one? How do you secure the quick early wins you need to establish your reputation? And how do you then leverage those wins into a successful tenure? This session will go over what you need to do in your first 100 days on the job to do just that.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 11:15 AM - 12:00 PM PDT

Choice ≠ Sales: A Portfolio Approach for Growth

Alastair Woolcock, Sr Director Analyst, Gartner

Client expectations for technology vendors are evolving beyond simple capability discussions to encompassing whole approaches to providing outcomes. TSPs must reexamine and aggressively expand the definition of their portfolio that maps to buyers' situations and helps them clearly understand your differentiation.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 11:15 AM - 12:00 PM PDT

Three Scalable Sales Models that Drive Product and Services Growth

Michele Buckley, VP Analyst, Gartner

Today’s technology buying behavior is making a dramatic impact on sales effectiveness, creating a major constraint to growth for many vendors. This session will explore three scalable sales models that have proven to be effective for driving significant growth. Technology and service providers seeking to scale their sales teams and to grow faster than the market will draw insights from these sales models that have proven successful in leading technology vendors.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 11:15 AM - 12:00 PM PDT

Winning in the Turns — The Modern Marketer’s Guide to Success

Alastair Woolcock, Sr Director Analyst, Gartner

Buyers are constantly shopping for new technology and innovation, and marketers need to adapt to this shifting environment. Through this continuous buying landscape and in times of change, it’s even more critical for marketers to focus on areas that will lead to, greater organizational impact and ultimately, revenue growth. In this session, we’ll address what modern marketers need to do to from both strategic and tactical perspectives to adjust go-to-market practices to win.

Monday, May 11, 2020 / 11:15 AM - 12:00 PM PDT

Ask the Expert: RPA — Succeeding in a Maturing Market

Cathy Tornbohm, Distinguished VP Analyst, Gartner

RPA’s application is growing and the marketing maturing. In this session, we will answer your questions on what we can expect in the future and how to succeed.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 11:15 AM - 12:00 PM PDT

The Future of IoT in the Enterprise: AI, 5G, Containerization and Blockchain at the Edge

Eric Goodness, VP Analyst, Gartner

A look at the impact of combinatorial innovation in the enterprise via AI, IoT and 5G.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 11:15 AM - 12:00 PM PDT

A Great Customer Experience Starts With Trust — How to Create It and Keep It

Maria Marino, Sr Director Analyst, Gartner

Trust is the most important factor for technology buyers who report a great customer experience (CX). A great buying experience also results in higher quality deals. However, trust in a potential vendor is often guided by independent sources. TSPs therefore face a dilemma in creating trust when they are not controlling the narrative. This session will offer concrete advice for TSPs on how to build trust into the customer journey through behaviors and economic factors.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 12:00 PM - 01:30 PM PDT

Networking Lunch & Dessert Reception

Join other attendees for lunch and take advantage of the opportunity to network and catch up on the day's activities so far

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 12:15 PM - 12:35 PM PDT

Corporate Development and New Market Expansion Initiatives That Enable Successful Growth

Arthur Villa, Sr Director Analyst, Gartner

Tech CEOs collectively recognize the importance of achieving growth via long-term investments into corporate development initiatives and new market expansion. Join this theater presentation to learn from recent Gartner research into how 250 Tech CEOs managed corporate development and expansion into new markets. Attendees of this session will gain insight into how to maximize these long-term investment decisions to achieve their growth ambitions.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 12:45 PM - 01:05 PM PDT

Revenue Opportunities in the Digital Workplace Market

Craig Roth, VP Analyst, Gartner

Digital transformation requires worker transformation. Buyers will reward vendors that provide a vision of how to bridge the transition from current to new ways of work. This session will help you take advantage of the increased spending by presenting Gartner’s Digital Workplace Market Opportunity Map and describing the new types of buyers that need to be addressed.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 01:30 PM - 01:55 PM PDT

Augmented and Virtual Reality in the Digital Workplace: Top Use Cases

Annette Jump, Sr Director Analyst, Gartner

Augmented and Virtual reality are changing the way people perceive the digital world into multidimensional and multimodal experiences. Enterprises looking at business transformation via innovation are increasingly experimenting with immersive technologies, but real deployments are few, and projects can be expensive and complex to deliver. Technology service providers need to be selective and focus on prominent use cases to maximize returns.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 01:30 PM - 02:00 PM PDT

Redefine Product Management Priorities to Reduce Product Failures

Emil Berthelsen, VP Analyst, Gartner

Tech product management has remained "inside-out" focused on technology features and functions for too long. For products and services to generate growth and be successful in today's markets, the role of product managers must be redefined and transformed with a structured framework that includes research, "outside-in" perspectives, and recognizes the impact of digital technologies on the business.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 01:30 PM - 02:00 PM PDT

Invest in Strategic Initiatives That Drive Competitive Advantage

David Adams, Sr Director Analyst, Gartner

When market downturns occur, competitive pressures tends to weed out the weaker companies. Heading into a downturn CEOs must invest in competitive advantage that allows their companies to win more business and drive higher profitability. This session will look at how CEOs can evaluate and invest in strategic initiatives that create competitive advantage by reducing costs, improving product quality, and creating differentiation.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 01:30 PM - 02:00 PM PDT

Marketing Mix 2020: Changes Impacting Demand Generation Success

Christy Ferguson, VP Analyst, Gartner

It's more important than ever to ensure marketing is engaging buyers throughout the entire buying cycle. How do you keep buyers engaged? What's working for your competitors and what compels buyers to act? In times of change, marketers must understand the most effective areas for investment. It's more important than ever to ensure marketing is engaging buyers throughout the entire buying cycle. How do you keep buyers engaged? What's working for your competitors and what compels buyers to act? In times of change, marketers must understand the most effective areas for investment. In this session, we'll share the latest results from Gartner's Technology and Service Provider Benchmarks study, and highlight strategies that attract and provide value to buyers based on where they are in the buying process. Attendees will walk away with an understanding of the mix of calls-to-action, content and marketing channels should be designed for success.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 02:15 PM - 03:00 PM PDT

Ready, Set, Release, Oops! Creating a Successful Communications Plan for Product Launches

Product release or launch is a complicated process involving many stakeholder functions, with marketing often responsible for the overall content and communications plan. Knowing how to prioritize releases, work with product management on value propositions, and preparing sales are three of the numerous items we'll cover in this session that will help you manage releases more effectively.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 02:15 PM - 03:00 PM PDT

How to Build or Leverage an Ecosystem and Marketplace to Gain Rapid Market Share

Julian Poulter, Sr Director Analyst, Gartner

Growth is the top initiative for tech CEOs, particularly as they face impending market uncertainty. This session will discuss strategies for leveraging ecosystems and market places to gain rapid market share. We will provide case studies from the CRM marketplaces and ecosystems, particularly Salesforce’s Force.com and AppExchange, the fastest growing company to $10B revenue.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 02:15 PM - 03:00 PM PDT

Winning in the Turns by Knowing Markets From the Outside In

Mark McDonald, VP Analyst, Gartner

Turns represent new territory for tech firms, often leading them into areas outside of their current market models and customers. How do you win in a new game with new rules? You start by getting an outside-in perspective. This session provides this perspective by using Gartner tools like Peer Insights, MOM's and Peer Index Performance. Leaders will know what they need to know to win.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 02:15 PM - 03:00 PM PDT

Ask the Expert: Cloud Market Trends

Ed Anderson, Distinguished VP Analyst, Gartner

What's happening in cloud markets today? Who are the leaders? How do you compete and how to you partner for growth? Where are the opportunities today, and where will the opportunities be tomorrow? This "Ask the Expert" session will provide a forum to discuss these, and other cloud market questions.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 02:15 PM - 03:00 PM PDT

Ask the Expert: How Do We Leverage Metrics to Optimize Marketing Performance?

Ray Pun, Sr Director Analyst, Gartner

Many product marketers are responsible for orchestrating initiatives for sales enablement, demand generation and customer success that are challenging to measure.  This interactive session will invite attendees to ask questions on which metrics should be used by product marketers to evaluate and optimize marketing initiatives that they lead or support.


Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 02:15 PM - 03:00 PM PDT

The Top Ten Strategic Technology Trends for 2020

Rajesh Kandaswamy, VP Analyst, Gartner

Strategic technology trends have significant disruptive potential and set the stage for innovation over the next five years. Companies must examine the business impact of these trends and adjust business models and operations appropriately or risk losing competitive advantage to those who do. These are trends that IT cannot afford to ignore.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 02:20 PM - 02:40 PM PDT

Five Steps Tech CEOs Must Take to Get the Most Out of Their Advisory Board or Board of Directors

Patrick Stakenas, Sr Director Analyst, Gartner

Tech CEOs must ensure that their board of directors and advisory boards have clearly defined and communicated objectives and expectations. In this session, attendees will hear how to ensure their boards are engaged and aligned in active roles to contribute value to the business.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 03:45 PM - 04:15 PM PDT

Refreshment Break

Join us for refreshments in a brief break between sessions

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 04:15 PM - 05:00 PM PDT

Improve Portfolio Agility and Innovation With “Product Services as a Service”

John Santoro, Sr Director Analyst, Gartner

Individual portfolio product teams lack the skills and resources to research emerging technologies, track innovative competitors, and respond instantly to product gaps, causing them to lose time to value and miss opportunity “in the turns.” Technology provider managers should organize to address these needs and improve their products’ innovation, competitiveness, and agility.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 04:15 PM - 05:00 PM PDT

Are You Missing the Opportunity to Cash in on Security?

Nat Smith, Sr Director Analyst, Gartner

Security is one of the fastest growing technology sectors, but are you missing the chance to profit from it? Your core business may be elsewhere, and you can still take advantage of security. Whether security vendor or not, come to this session to learn about this opportunity, where vendors have triumphed and failed, and what you need to know to take advantage before this opportunity passes you by.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 04:15 PM - 05:00 PM PDT

Ask the Expert: How Do We Take Our Customer Advocacy Program to the Next Level?

Michael Maziarka, VP Analyst, Gartner

As buyers turn to peers and third-party sources for reviews and insight, getting customers to share their experiences is paramount. In this interactive session, attendees are invited to ask questions on how to up-level their customer advocacy program to help make that connection.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 04:15 PM - 05:00 PM PDT

Business Strategies the Best Organizations Use to Overcome Growth Stalls

Alastair Woolcock, Sr Director Analyst, Gartner

Having a business that isn’t growing is a top concern for leaders as they worry about their employees, clients and companies. We’ll go through the top actions within your control to help get technology and service provider organizations growing again.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 04:15 PM - 05:00 PM PDT

Why Agile Marketing Is on the Rise: The Desire to Drive Marketing Impact

Jen Singleton, Sr Director Analyst, Gartner

Today's marketers strive for stronger competitive differentiation while simultaneously attempting to yield greater ROI from their marketing activities. To enhance both external impact and internal operations, many TSPs are turning to agile marketing. In this session, Gartner will answer "What is agile marketing?" Attendees will learn its benefits, pitfalls or common obstacles of adoption, and how can it be implemented effectively.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 04:15 PM - 05:00 PM PDT

Ask the Expert: AI — Myths and Reality

Eric Goodness, VP Analyst, Gartner

AI is one of the most hyped technologies. In this session, we will answer your questions on what is real or not regarding AI and impacts on technology products and services.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 05:00 PM - 05:30 PM PDT

Refreshment Break

Join us for refreshments in a brief break between sessions

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 05:05 PM - 05:25 PM PDT

Strategic Alternatives: Venture Capital, Strategic Investment, Be Acquired or Hunker Down?

Joe Skorupa, Distinguished VP Analyst, Gartner

To win, technology providers require a ready supply of cash to fuel innovation and market access. While venture capital is the traditional method of funding, there are alternatives that may be preferable or more accessible. This session identifies critical questions to consider as part of your funding or acquisition efforts obtain the most leverage and to deliver maximum shareholder value.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 05:30 PM - 06:00 PM PDT

Guest Keynote: Storyselling: How Better Storytelling Wins Trust, Sales and Tech Market Dominance

Dr. Pippa Malmgren, , Co-founder of H Robotics and political advisor

Nobody can keep up with technology. The constant deluge of updates, facts and figures is dizzying at best and often paralyzing. The magnitude of this overload is unique to tech. Many buyers are scared of tech and overwhelmed by the change it propels. They don’t understand it and are afraid they’ll make the wrong choices. More facts on how your technology is better will not ease their burden or penetrate the wall of information noise. You must tell a better story.
Dr Pippa Malmgren will describe why the Knowledge Doubling Curve means that narrative and feelings will beat numbers and facts every time. Storytelling is the key to sales in a high-tech world. People are increasingly buying trust not tech. Tech is about facts. Trust is about feelings and faith. It is about believing your story. Multisensory storytelling is the new skill set technology leaders must master.
Dr. Malmgren will guide us into a new storytelling space - the 4th dimension. The 4D world is a data-driven environment where the stories are formulated by and told to our digital personas. It is where people can see reality with vastly more precision than ever before. The 4D world is a highly transparent space where what we say and what we do must align. Trust is won and lost in the 4th dimension through digital revelations. The turns in the 4D space are not just curvier, they are faster. Gaining attention and closing deals is hard when everybody is drowning in data and afraid to make a decision. The people and organizations that build the deepest trust will gain the greatest lead. Dr. Malmgren will explain why quality messaging in plain English is an essential sales tool in the 4D tech world.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Monday, May 11, 2020 / 06:30 PM - 07:30 PM PDT

Exhibit Showcase Networking Reception

Attendees are invited to join us for the evening's networking reception; come join us on the exhibit showcase to relax and unwind after the day's sessions. Refreshments will be served.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 08:00 AM - 09:00 AM PDT

Networking Breakfast

Join other attendees for breakfast before the day's sessions

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 08:00 AM - 05:30 PM PDT

Registration and Information

Registration and information hours for the day

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 09:00 AM - 10:00 AM PDT

Guest Keynote: Disruption and Opportunity: How existing industries will be disrupted and new trillion dollar industries will emerge

Vivek Wadhwa, Keynote Speaker; JSE-listed COO; Thought Leader on Culture & Design Thinking,

Not long ago, you could see your competition coming. Management guru Clayton Christensen coined the term "disruptive innovation" to describe how the competition worked: a new entrant attacked a market leader by launching low-end, low-priced products and then relentlessly improving them. Now Christensen's frameworks have themselves been disrupted...because you can no longer see the competition coming. Technologies are no longer progressing in a predictable linear fashion, but are advancing exponentially and converging. Fields such as computing, medicine, artificial intelligence, 3D printing, robotics, nanomaterials, and synthetic biology are advancing simultaneously, and combining these allows one industry to rapidly disrupt another before market leaders even know what has hit them.
Practically every industry will be disrupted over the next few years, including finance, insurance, healthcare, manufacturing, transportation, education, I.T. services, and communications. Very few of today's Fortune 500 companies will be on that list by the early 2020s. They will go the way of Blockbuster, Kodak, RIM, Compaq, and Nokia.
This is not all bad news, because disruption creates opportunities. New industries will emerge, and companies that lead the change will have the trillion dollar market capitalizations. Business executives need to understand that:
 trillion dollar opportunities happen at the intersections of exponential technologies
 disruptions are happening in every industry where technology can be applied
 entrepreneurs can now do what only governments and big corporations could do before if they don't disrupt themselves, they will be disrupted by startups from other industries
Businesses must learn the new rules of the innovation game and transform their employees into intrapreneurs who think and act like the Silicon Valley entrepreneurs who are gunning for Goliath.
Vivek Wadhwa will teach the basics of exponential technologies and convergence, provide examples of the disruptions that are underway in several industries, discuss the new rules of the innovation game, and challenge his audience members to think like today's technology entrepreneurs, and to build the new billion-dollar businesses within their companies.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 10:00 AM - 10:30 AM PDT

Refreshment Break

Join us for refreshments in a brief break between sessions

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 10:05 AM - 10:25 AM PDT

Product Management Metrics

Brian Doherty, Sr Director Analyst, Gartner

Product and portfolio managers must shepherd their products through the full product life cycle to maximize revenue and minimize investments. Product metrics measure development efforts, investments, pipelines, future revenue, functionally needs and customer satisfaction. This session will present the metrics most commonly used to manage product management efforts and how these can be optimally applied.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 10:30 AM - 11:15 AM PDT

Ask the Expert: How to Get the Talent Your Business Needs

Eric Hunter, Sr Director Analyst, Gartner

Tech CEOs rank attracting and retaining talent as one of the most urgent challenges to solve. Top talent is always a priority for business and in today's market, it is increasingly difficult to attract and retain the talent your business needs. This session will look to support leading research surrounding the acquisition, development and retention of talent as you seek to compete as a top performing organization within your respective market.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 10:30 AM - 11:15 AM PDT

Clinic: How to Optimize the Marketing Potential of Your Portfolio

Alastair Woolcock, Sr Director Analyst, Gartner

Portfolio marketing can engage buyers, light up multiple personas and drive revenue. Yet, too often our portfolios are product-focused and don't leverage the strength of all the parts. This clinic will walk through the basics of good portfolio marketing optimization.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 10:30 AM - 11:15 AM PDT

Focus on Customer Behaviors to Drive More Success

Hank Barnes, Distinguished VP Analyst, Gartner

The use of segmentation and ideal customer profiles is well understood, but often strategies focus primarily on broad firmographic attributes (size, location, industry). Gartner research demonstrates that attitudes and behaviors are more important. This session will take a deep dive into Gartner Enterprise Technology Adoption profiles, an assessment model of enterprise buying behavior and related concepts to fuel more market success.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 10:30 AM - 11:15 AM PDT

The Future of Account-Based Marketing (and What You Should Be Doing)

Todd Berkowitz, Practice Vice President, Gartner

Account-based marketing (ABM) has been “all the rage” for the last three years and many TSPs have gained the insights and maturity to push their usage to the next level. What is that next level and how will it look in 2021 and 2022? In this session, you’ll learn what best-in-class ABM programs look like now and in the future, and how to prepare to take advantage of the opportunities presented.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 10:30 AM - 11:15 AM PDT

Drive Growth With Edge Computing to Support Digital Touchpoints

Joe Skorupa, Distinguished VP Analyst, Gartner

Linking digital business infrastructure to cloud remains an opportunity for technology providers. However, to drive growth providers must focus beyond cloud management, network services and point software in supporting edge computing that enables digital touchpoints. This session will guide technology providers in realigning their offerings to match shifting customer demand to win in digital business

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 10:30 AM - 11:15 AM PDT

Gartner's Top Strategic Predictions: Tech Providers and the Human Condition

Daryl Plummer, Distinguished VP Analyst, Gartner

Changing what it means to be human will change the technologies and offerings that humans demand. Improving competitive differentiation will require products that reflect human desires and experiences. Technology providers must establish road-maps that anticipate how people will relate to technology and how technology will change us all.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 11:30 AM - 12:15 PM PDT

Innovative Examples of Sales Enablement Driving Double-Digit Results

Michele Buckley, VP Analyst, Gartner

Sales enablement programs need to adapt to the increasing complexity of today's technology buyers -- traditional product training is not enough. This session details real-world examples of sales enablement programs that have produced double digit improvements in new product revenue, pipeline yield, and time to first sale.  Gain inspiration and ideas from case studies that embrace new trends and technology specifically impacting sales enablement results.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 11:30 AM - 12:15 PM PDT

Can We Automate Growth?

Neil Barton, VP Analyst, Gartner

AI and RPA are some of the most exciting emerging technologies for 2020. Yet when hyperautomation is deployed primarily to save customers money, it risks eroding service provider revenues and margins. This research reviews the bleeding edge of AI and RPA and provides case studies of technology and service providers who have made automation an engine for their growth.
[KIs]
1. What opportunities remain to provide hyperautomation over the next two years?
2. What has been the impact of automation technologies on revenues and margins in the tech industry?
3. How to find success as a supplier of hyperautomation solutions?

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 11:30 AM - 12:15 PM PDT

What They Say, What They (Really) Mean: An Interactive Session on the Most Common Communication Disconnects Between Entrepreneurs and VC Investors

David Adams, Sr Director Analyst, Gartner

Patrick Stakenas, Sr Director Analyst, Gartner

Raising capital becomes more difficult in a market downturn. Don't let miscommunication become an excuse for investors to pass on your company. During this interactive session, the facilitators and attendees will discuss the most common miscommunication scenarios from the perspective of the tech CEO and potential investors. Gartner facilitators will provide guidance on how to interpret and respond to those scenarios.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 11:30 AM - 12:15 PM PDT

Winning Providers in the Future Will Either Be Market Markers or Market Takers

Patrick Sullivan, VP Analyst, Gartner

Market makers identify niche areas where they can innovate and bring new offerings that drive revenue by being first movers. Market takers capture market from market makers within improved ideas or execution. Technology providers must embrace one or both of these approaches. This session identifies the characteristics of these approaches so providers can refine portfolios for the future.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 11:30 AM - 12:15 PM PDT

Moving Beyond the Blockchain Hype – Lessons From Early Adopters

Rajesh Kandaswamy, VP Analyst, Gartner

For all the hype, the actual adoption of blockchain remains low. Blockchain provides unique opportunities and challenges. But, some early adopters are forging ahead. In this presentation, we will discuss what we can learn from these early adopters. Further, we will highlight how this impacts technology and service providers.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 11:30 AM - 12:15 PM PDT

Ask the Expert: Top Emerging Trends in Cloud-Native Infrastructure

Arun Chandrasekaran, Distinguished VP Analyst, Gartner

Containers and Kubernetes are becoming the foundation for building cloud-native infrastructure to improve software velocity and developer productivity. We provide advice on the impacts of eight emerging trends and guidance on responding to them.

Tuesday, May 12, 2020 / 11:35 AM - 11:55 AM PDT

The Evolving Role of Technology Product Marketing

Michael Maziarka, VP Analyst, Gartner

Highlighting key findings from Gartner’s annual survey with tech marketing teams, this theater presentation will give insight into how the role is evolving. What are the most pressing priorities and initiatives? What does collaboration with product management look like? How does the team organize, measure its progress and stay nimble?

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 12:15 PM - 01:45 PM PDT

Networking Lunch & Dessert Reception

Join other attendees for lunch and take advantage of the opportunity to network and catch up on the day's activities so far

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 12:15 PM - 01:45 PM PDT

Gartner Women Tech Execs Luncheon

Women in executive leadership and management roles are invited to join this inaugural meeting of the Gartner Women Technology Leaders community. Facilitated by leading Gartner Women Analysts, this luncheon is focused on identifying opportunities for Gartner research for female executives as well as opportunities for advocacy and partnership.
Note: Seating is limited to director level and higher roles within technology and service provider organizations, pre-registration is required.

Tuesday, May 12, 2020 / 01:00 PM - 01:20 PM PDT

Help Buyers Buy, Not Just Your Sellers Sell

Alastair Woolcock, Sr Director Analyst, Gartner

Are you struggling to win high- quality deals and drive account growth for your organization? If so, come learn how Sense-Making helps marketing and sales improve buyer confidence and increase your win rates and revenue.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 01:45 PM - 02:15 PM PDT

Improving Your Product Management Maturity

Emil Berthelsen, VP Analyst, Gartner

Using the Product Score maturity model as a guide, present the most common efforts that product teams can adopt in order to mature their organization's product approaches.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 01:45 PM - 02:15 PM PDT

I’ve Done My Positioning, Now What?

Maria Marino, Sr Director Analyst, Gartner

The battles are over, the positioning is "done." Now comes the hard part, activating it across the organization. This session will identify key actions to take to apply your positioning for enterprise impact.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 01:45 PM - 02:15 PM PDT

Accelerating Digital Services Demand: Examples From the High Growth RPA Market

Arthur Villa, Sr Director Analyst, Gartner

The $300B+ digital business services market is forecast to grow at over twice the rate of the IT services market. In this session attendees will learn about the strategies providers used to drive RPA to the fastest growing software market of 2019. We will discuss how to apply these practices to capture market share in the expanding digital services market.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 01:45 PM - 02:15 PM PDT

Impact Radar for Artificial Intelligence: A Tool to Educate Executives and Stakeholders

Eric Goodness, VP Analyst, Gartner

AI at the ‘Edge’ and embedded within ‘Intelligent Applications’ represent the next battleground amongst TSPers. This presentation uses Gartner’s newest tool for product planning - the Impact Radar – to identify technologies and techniques to use AI to create smarter IT products and services.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 01:50 PM - 02:10 PM PDT

Determine Which Emerging Technologies and Trends Should Be on Your Radar

John Santoro, Sr Director Analyst, Gartner

Emerging technologies and trends excite you with their potential. However, as a technology or services provider, your job is to deliver value to your customers, not just be “buzzword compliant.” Learn which technologies and trends should be on your radar, what their impact may be, and how you should apply them to improve your product or services offering.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 03:00 PM - 03:30 PM PDT

Refreshment Break

Join us for refreshments in a brief break between sessions

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 03:30 PM - 04:15 PM PDT

Ask the Expert: Everything You Wanted to Know About Forecasting But Were Afraid to Ask

John-David Lovelock, Distinguished VP Analyst, Gartner

Product managers must become adept at developing estimates of achievable revenue to drive growth and guide investments. Market models must be sensitive to economic conditions, buying segment desires, competitor movements, geographic nuances and channel capabilities. Gartner produces over 750,000 forecast data points every quarter and in this session, you will get to ask Gartner’s Chief forecaster how we forecast, and how Gartner’s forecasting can improve your proficiency in gathering data, developing assumptions, and modeling achievable revenue.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 03:30 PM - 04:15 PM PDT

Clinic: How to Differentiate

Hank Barnes, Distinguished VP Analyst, Gartner

Differentiation is critical for TSPs, but it also is extremely challenging. This clinic will provide a step by step guide into how to approach differentiation

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 03:30 PM - 04:15 PM PDT

Drive Product Adoption by Providing Content and Programs for the Customer Owning Experience

Ray Pun, Sr Director Analyst, Gartner

TSPs cannot easily retain customers or expand contract value without driving initial product adoption and recurring usage of basic and advanced capabilities. In this session, we'll share Gartner research that reveals the most frequently used content and programs to enable these goals across the customer’s “owning” experience. In addition, we will review the programs used by highly successful TSPs and how they are measuring results.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 03:30 PM - 04:15 PM PDT

The Awareness Challenge … Focus or Fail

Christy Ferguson, VP Analyst, Gartner

Emerging tech providers are challenged to create awareness, often in saturated markets or against well-known competitors. Attendees in this session will learn why generating broad awareness is not the right approach. Awareness efforts often focus on website impressions, news mentions and social media followers. Yet, it's difficult to tie these efforts to business growth. How important are these efforts? How should you be creating awareness and where should you focus? In this session, you'll learn how to leverage a social media influencer effort to create awareness within your buying segments.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 03:30 PM - 04:15 PM PDT

Using Cloud Adoption Trends to Predict Next-Generation Opportunities

Ed Anderson, Distinguished VP Analyst, Gartner

The future of IT lies in the technologies that help organizations transform to become digital organizations. Technology and service providers will be successful when they can spot emerging opportunities. This session will outline the key market trends, including cloud adoption trends, that highlight opportunities for delivering next-generation solutions including artificial intelligence, business intelligence, edge computing and others.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 03:30 PM - 04:15 PM PDT

Work Everyday AI Into Offerings to Stay Competitive

Craig Roth, VP Analyst, Gartner

AI is often introduced in disruptive ways, through new products with heavy branding. But gently working AI into existing products and service offerings can be a more effective way to ensure AI-based differentiation. Gartner expects “everyday AI” to become an essential but largely invisible element in daily work activities. Learn how any end-user application or solution should work in assistive AI before products without AI assistance fall out of favor.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 03:35 PM - 03:55 PM PDT

The Opportunities in Digital Business and Beyond

Chrissy Healey, Sr Director Analyst, Gartner

The consulting, implementation, and managed services market has been shifting from traditional/core IT services to digital services steadily over the past several years. In this session, Gartner shares research on market size, growth, and margin potential for digital business services.
Key issues covered:
1. What does digital business mean to clients and prospects?
2. What are the segments of the Digital Business Services market?
3. What are the growth and margin potential for each segment?

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 04:15 PM - 04:45 PM PDT

Refreshment Break

Join us for refreshments in a brief break between sessions

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 04:20 PM - 04:40 PM PDT

Leverage Process Mining and Discovery Tools to Improve Solution Quality

Cathy Tornbohm, Distinguished VP Analyst, Gartner

Tired of trying to convince clients to do the right thing with their business and technology architecture — or stumbling over their own culture — then explore the new vogue in process capture, process mining and process discovery tools as positive influences for change.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 04:45 PM - 05:30 PM PDT

Keynote: Seven Disruptions Tech Providers May Not See Coming

Daryl Plummer, Distinguished VP Analyst, Gartner

Disruption is a fundamental shift in the nature of whatever is being disrupted. Digital transformation represents a critical disruption for tech providers and enterprises alike. This presentation examines disruption and what it means for technology provider portfolios as they support digital transformation.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Tuesday, May 12, 2020 / 05:30 PM - 06:30 PM PDT

Exhibit Showcase Networking Reception

Attendees are invited to join us for the evening's networking reception; come join us on the exhibit showcase to relax and unwind after the day's sessions. Refreshments will be served.

Wednesday, May 13, 2020 / 08:00 AM - 09:00 AM PDT

Networking Breakfast

Join other attendees for breakfast before the day's sessions

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 08:00 AM - 12:30 PM PDT

Registration and Information

Registration and information hours for the day

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 09:00 AM - 09:45 AM PDT

Product Management in the Next Era of Artificial Intelligence

Brian Doherty, Sr Director Analyst, Gartner

What major changes are coming to the field of AI in the next several years? As a product manager, how will my products and services change as a result? And how will my process of product management change? In this session, we will review all of the above and give concrete recommendations for you to act on.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 09:00 AM - 09:45 AM PDT

Ask the Expert: Working With (and Competing Against) Microsoft Office 365 and Google G Suite

Craig Roth, VP Analyst, Gartner

Microsoft and Google have become dominant providers of productivity software for the modern workplace. Providers have the opportunity to grow revenue by collaborating or partnering with these firms while at the same time potentially competing with them. This session will support providers in refining “co-opetition” market strategies to exploit growth opportunities and/or developing defensive strategies to mitigate risks.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 09:00 AM - 09:45 AM PDT

Clinic: Create a Customer Value Calculator to Drive Sales, Frame Positioning and Justify Pricing

John Santoro, Sr Director Analyst, Gartner

Customers want to justify their product investment based on the benefit it promises. “In the turns,” this desire becomes even stronger, as they need to make every expenditure count. Learn how technology providers can help customers calculate an ROI for their product to reduce the sales friction and downward price pressure that can destabilize less prepared competitors.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 09:00 AM - 09:45 AM PDT

Keep Sight of Your Exit Strategy Through Times of Uncertainty

David Adams, Sr Director Analyst, Gartner

When markets shift due to an economic downturn or geopolitical conflict, many companies are caught without strategic options and are forced to sell below shareholder expectations. This breakout session provides a framework for exit strategies, where each strategic decision to raise capital for growth also represents an opportunity to seek an M&A exit. At each of these decision points, we will explore key considerations for the timing of an exit, and how to use scenario planning techniques to either prepare for an M&A process or invest in growth to drive future shareholder value.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 09:00 AM - 09:45 AM PDT

Designing the Marketing Organization of the Future

Jen Singleton, Sr Director Analyst, Gartner

Does organizational design play a role in driving performance? In this session, we'll share the traits of enterprise marketing design and processes for collaboration that are correlated with high performing TSPs. Attendees will learn how to design, structure and support their marketing organizational foundation or success.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 09:00 AM - 09:45 AM PDT

Top 10 Technologies That Will Drive the Future of Infrastructure and Operations

Arun Chandrasekaran, Distinguished VP Analyst, Gartner

Enabling innovation through an agile, scalable and intelligent infrastructure is vital for digital organizations. We highlight the 10 most compelling early-stage technologies that will drive infrastructure innovation through 2024.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 09:00 AM - 10:30 AM PDT

Workshop: Positioning Vertical Industry Solutions

Julian Poulter, Sr Director Analyst, Gartner

The session answers the question "How do I position vertical industry solutions?" Lessons from CRM, vendors and vertical industries CRM solutions vendors that can be applied to other providers.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 09:00 AM - 10:30 AM PDT

Workshop: Winning in the Turns -- Growth Workshop

Mark McDonald, VP Analyst, Gartner

This workshop explores the steps, information and decisions involved in creating a growth strategy for turning times. The workshop will feature working with Gartner data tools such as Peer Insights, Peer Performance and Market Opportunity Maps. At the end of the workshop participants will be able to assess their existing growth strategy approaches and how to enhance them with new information and techniques.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 09:05 AM - 09:25 AM PDT

The Top 10 Critical Insights That Sales Needs to Engage With New Customers and Prospects

Michele Buckley, VP Analyst, Gartner

Many technology companies are overloading their salespeople with sales training and materials about their products as an attempt to be helpful, when in fact it is creating a burden — 76% of sellers say that sales enablement is adding complexity to their jobs. Meanwhile, product marketers are being asked to create more and more content to help improve sales effectiveness.  Attend this session to prioritize and focus on what key insights and content sales needs to succeed in acquiring new customers.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 10:00 AM - 10:30 AM PDT

Why Product Managers Should Use Data Storytelling

Jim Hare, Distinguished VP Analyst, Gartner

The data story offers a more engaging means of communicating product related findings than traditional reporting or data visualization alone. In this session, we discuss why data storytelling is gaining traction and will increasingly be used as a more effective way of sharing product insights with stakeholders.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 10:00 AM - 10:30 AM PDT

Modern Partner Program Design

Evolving buying processes and technology market capabilities are forcing TSPs to reexamine partner strategy and programs. Whether it’s providers making significant changes in programs to attract a wider variety of partners or smaller providers focusing on newer indirect channels, partnering is becoming modernized. In this session, attendees will learn changes managers of partner programs should apply to be and stay relevant to indirect channel partners.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 10:00 AM - 10:30 AM PDT

Dismantling the Myth of the "Standalone" CEO

Patrick Stakenas, Sr Director Analyst, Gartner

CEOs need a strong team, must lead and be aggressive, and cannot afford to be reactionary to drive their companies to success. CEOs need support from a great team, as rugged individualism has gone by the wayside. In this session, attendees will walk away with specific insights into how to successfully delegate the right projects and tasks so they can lighten the burden of leading their company to grow.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 10:00 AM - 10:30 AM PDT

What Does the Rapid Growth in Conversational User Interfaces Imply for Technology and Service Providers

Annette Jump, Sr Director Analyst, Gartner

The conversational user interface (CUI) is driving a shift in how people interact with devices and machines. Gartner's client adoption of CUI and chatbots increased by 120% in 2019. The rise in popularity of CUIs means the software value proposition is changing, so TSPs need to move to "voice-first" development philosophy for software and applications. This presentation will examine investment and business adoption trends for CUI, identify the most impactful use cases and highlight steps for TSPs to drive product differentiation with Conversational UI.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 10:30 AM - 11:00 AM PDT

Refreshment Break

Join us for refreshments in a brief break between sessions

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.

Wednesday, May 13, 2020 / 11:00 AM - 12:00 PM PDT

Keynote: The Future of Applications: Ahead There Be Dragons

John-David Lovelock, Distinguished VP Analyst, Gartner

Cloud computing has already reduced the cost of entry for application vendors. There are an increasing number of small SaaS providers delivering new specialized applications, based on new approaches and providing niche functionality. Assembly of solutions using these specialized capabilities is causing the major SaaS and application vendors to rearchitect their relatively strongly coupled application suites into more discrete business capabilities.

These agile, fast growing start-ups (Unicorns) and frenemy Digital Dragons (Amazon, Google, Microsoft, Alibaba, etc),) have global reach and limitless scaling. Their appetite for your customers and your customers’ customers is insatiable. None of these market disruptions will be limited by geography as the global enterprise application market will be disrupted at a pace hitherto unseen.

Application vendors must prepare their organization for the future of applications to avoid being trampled by the unicorns or devoured by the dragons.

Please Note: based on availability and eligibility you may sign-up for this session via Conference Navigator after you register for this conference.
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