There are forces in the market that buyers and tech companies are up against- geopolitical, economic, social, sustainability, etc. that impact the buying cycle and inhibit tech providers` growth today.
Attendees learned how to address these challenges, increase retention and drive revenue growth.
Speakers:
Gartner Experts:
Sessions:
Speakers:
Gartner Experts:
Sessions:
Tuesday, July 12, 2022 / 11:00 AM - 11:45 AM EDT
Hank Barnes, Distinguished VP Analyst, Gartner
The modern technology customer has access to more options and information than ever before, but often regrets their decisions. The frustrations are expanding as technology decisions are more democratized The paradox between more power and more regret impacts growth strategies. This opening keynote confronts the modern buying model and lays out a path forward.
Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT
Mark McDonald, Distinguished VP Analyst, Gartner
Customer-provider relationships are transactional. Even in the context of a high quality deal, relationships have a predefined end. This makes building ongoing and growing relationships difficult. Based on case studies, this session presents a framework for building high quality relationships including the steps to transform experiences into engagement and long-term growth.
Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT
Eric Hunter, VP Analyst, Gartner
Many early growth startups wrestle with resource constraints in terms of limited organizational throughput or limited domain and/or technical expertise. This session navigates strategies for startups to move key initiatives forward with creative talent management approaches to enable even small organizations to delegate and scale effectively.
Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT
Jim Hare, Distinguished VP Analyst, Gartner
Outperforming competitors and understanding customer needs is predicated on a tech provider's ability to leverage data and analytics to make better decisions. A data literate team understands data constructs, analytics approaches and generated business value. This session will explain the tenets of data literacy, current adoption, impact on tech providers and emphasize the need for deeper adoption.
Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT
Clifton Gilley, VP Analyst, Gartner
Product management as a profession continues to evolve and grow in importance in technology service providers. Join this discussion of critical top trends related to product managers, including expansion of product and service experience responsibility throughout the organization.
Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT
Rajesh Kandaswamy, Distinguished VP Analyst, Gartner
As tech providers increase their role in business, they become more sensitive to the larger forces that impact the economy, society, and the use of technology. These result in sweeping trends that particularly impact tech providers. In this presentation, we will share the largest of the trends impacting tech providers now and how they should respond to them.
Tuesday, July 12, 2022 / 12:00 PM - 12:45 PM EDT
Barika Pace, Sr Director Analyst, Gartner
Aapo Markkanen, VP Analyst, Gartner
Technology companies have dominated headline news with negative coverage from bias in AI to political unrest. How can technology companies overcome pressures to address environmental, social and governance concerns. This session will answer questions related to translating products and services into social good, while countering disruption.
Tuesday, July 12, 2022 / 12:00 PM - 12:45 PM EDT
Jen Singleton, VP Analyst, Gartner
Christy Ferguson, VP Analyst, Gartner
Gemma Davies, Sr. Director, Global ABM & CXO Engagement, ServiceNow
Kari Price, Senior Director, Global Account Based Marketing Program, Red Hat
As global enterprises scale account-based marketing (ABM) programs, inconsistencies abound. When is the right time to build a center of excellence? Who needs to be involved? What responsibilities should sit with the COE versus the marketing teams within regional or business unit groups? Join this panel to learn how global technology providers have built COE's to impact the success of their ABM programs and discuss your own challenges and experiences.
Tuesday, July 12, 2022 / 12:00 PM - 12:45 PM EDT
Ed Anderson, Distinguished VP Analyst, Gartner
Craig Lowery, VP Analyst, Gartner
Cloud solutions have been defined by centrally managed, public cloud services. Expanding use cases and user requirements are driving cloud services to distributed locations at the edge of the network. During this session, attendees will interact about the future role of cloud in meeting the needs of customers as they use cloud to transform their IT and business operations.
Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT
McKenzie Smith, Principal, Advisory, Gartner
Matt Heisie, Head of Product Marketing, Ferret
Erin Lloyd Gordon, Sr Principal Analyst, Gartner
Join this session to learn about how a platform provider contextualized Gartner's messaging, storytelling, and website guidance to create a high-impact web presence. By leveraging Gartner's tools and best practices, this provider elevated its website from table stakes to competitive advantage, and harnessed demand at the early- and mid-funnel to drive website conversions.
Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT
Maria Marino, VP Analyst, Gartner
In most organizations, customer experience means applying more technology instead of investing in customer relationships. Best-in-class CX organizations focus much more than their peers on customer effort and customer lifetime value. This session will show how to put the "R" back into customer relationship management and align teams across the organization to respond to customer needs.
Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT
Katie Gove, Sr Director Analyst, Gartner
There is no un-tapped "next" talent pool. And, there's no single talent pool that can meet all needs. Talent today needs to be sourced from multiple locations. This session will take a deep dive into Gartner research on 44 countries for the most relevant IT services talent, evaluated by labor pool size, STEM education, IP and cybersecurity, costs, and other critical evaluation parameters.
Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT
Eric Goodness, Distinguished VP Analyst, Gartner
Gartner's Emerging Technology and Trends research group engages innovative technology providers and their customers to understand 'why' and 'how' leading-edge technologies are adopted. In the case-based research, Gartner identified (3) emerging technologies that will impact most technology and services roadmaps: Neuromorphic Computing, Synthetic Data Generation, and Blockchain (inclusive of tokenization and smart contracts).
Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT
Amy Jenkins, Director Analyst, Gartner
Learn what technology marketers in growth organizations are doing differently in 2022. The type of technology being used, marketing operations tasks, and the KPIs used to determine marketing performance are unique for organizations experiencing growth vs. those who are not. Adapt your go-to-market plans with these insights for marketing operations.
Tuesday, July 12, 2022 / 12:45 PM - 01:30 PM EDT
Neil MacDonald, Distinguished VP Analyst, Gartner
Mark Wah, Sr Director Analyst, Gartner
Adoption of zero trust security is the single biggest trend affecting security buying centers. This creates enormous interest from buyers across identity, networks, applications, data and monitoring. But, the amount of noise in the market confuses buyers. Join this analyst-mediated roundtable to talk with your peers about taking advantage of zero trust budgets and differentiating your offerings.
Tuesday, July 12, 2022 / 12:45 PM - 01:45 PM EDT
Molly Beams, Sr Director Analyst, Gartner
Alan Antin, Sr Director Analyst, Gartner
Differentiation is the most fundamental aspect of an effective message. This workshop will provide the steps to help you identify what truly differentiates you, then prioritize and strengthen those differentiators based on the buyer's perspective and competitive alternatives.
Tuesday, July 12, 2022 / 12:45 PM - 01:45 PM EDT
Mark Petty, Sr Director Analyst, Gartner
Eric Hunter, VP Analyst, Gartner
Your customers are your superpower. Behind every customer are living, breathing people-- not faceless organizations. Their stories of success cut through and compel buyers to action. The fastest-growing companies are relentless at telling their customers' stories— you need to be, too. Leave this interactive session with the tools to unlock untapped growth and close sales quicker.
Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT
Arthur Villa, Sr Director Analyst, Gartner
Labor rates and supply costs are rising, but customers demand lower prices and balk at increases. For startups, this problem is amplified by pricing pressures from larger competitors. In this session, we will share insights from the latest Buying Behavior Survey regarding the impact of price on buying decisions and best practices for communicating price increases to your existing customers.
Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT
Dennis Gaughan, Distinguished VP Analyst, Gartner
The shift to cloud delivery models has given software providers unprecedented amounts of data into how customers are using their products and where they find and derive value. Learn how leading SaaS companies are leveraging this tremendous opportunity to redefine the experiences of the applications to deliver a much more personalized set of capabilities for users.
Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT
Alan Antin, Sr Director Analyst, Gartner
What is the optimal marketing mix to achieve success? Attend this session to learn about Gartner's 2022 benchmark research on marketing budgets, channel investments and content types. You will hear about which channels, content types and calls-to-action can most impact conversion rates and how to apply this information when building demand generation programs.
Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT
Barika Pace, Sr Director Analyst, Gartner
Technology talent is growing, but recruiting, skills development and DEI remain a challenge. Organizations need to ensure that they recruit, develop and retain the right talent to keep up with this demand. This presentation explores how TSP's will need to extend diversity, flex recruitment strategies and create the right organizational culture to recruit, grow and retain the best talent.
Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT
Cathy Tornbohm, Distinguished VP Analyst, Gartner
Buyers are highly confused (and often struggle to learn) about which technology tool to use when. Getting your message across this confusion in the world of hyperautomation is a key skill to capitalise on your opportunities in 2022 and beyond.
Tuesday, July 12, 2022 / 01:45 PM - 02:30 PM EDT
Hank Barnes, Distinguished VP Analyst, Gartner
Christy Ferguson, VP Analyst, Gartner
The fundamentals of sound positioning and storytelling are well understood by many, but going beyond the fundamentals can lead to higher impact. This session will share ideas on advanced approaches and provide an opportunity to share your questions and ideas for immediate feedback.
Tuesday, July 12, 2022 / 01:45 PM - 02:30 PM EDT
Erin Lloyd Gordon, Sr Principal Analyst, Gartner
Chrissy Healey, VP Analyst, Gartner
Padma Parthasarathy, Senior Vice President and Global Head of Consulting & Digital Services, Tech Mahindra
Kate Daniels, Portfolio Director, NTT DATA UK
To compete in today's talent market, employers have to engage a human-centric—vs. worker-centric—environment. With a special emphasis on gender diversity and equity, this roundtable introduces a panel of leaders from technology and service provider organizations who have wielded the power of the employee value proposition to battle attrition and advance talent goals.
Tuesday, July 12, 2022 / 01:45 PM - 02:30 PM EDT
Eric Trenk, VP Analyst, Gartner
Liz Pellegrini, Sr Director Analyst, Gartner
Analyst Relations is a critical function providing insights to improve decision making. As 62% of product leaders interact with analysts, AR teams are increasingly involved with product teams. The aim is to not only drive perception but directly affect what is being built, how it is messaged, and solution value for users. Join a roundtable to discuss collaboration between AR and product teams.
Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT
Patrick Stakenas, Sr Director Analyst, Gartner
When it comes to achieving your revenue targets and sales goals: realistic investment in salespeople underpins realistic growth. Join this session to learn how to reset your planning for investment in sales headcount. You will be introduced to Gartner's sales capacity planning tool, which includes growth and sales cycle assumptions and a checklist for identifying and retaining top sales talent.
Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT
Ephraim Baron, Sr Director Analyst, Gartner
An ever-increasing number of disciplines - from development, to security, to finance - have corresponding practices with "Ops" appended to them. This reflects the growing recognition of the importance of operations in designing, delivering, and managing technology solutions.
This session examines organizational impacts and best practices for embracing an operations mindset throughout the organization.
Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT
Eric Trenk, VP Analyst, Gartner
Product-led growth is all the rage, but many organizations have found PLG strategies such as freemium and self-service buying difficult to apply. Product leaders may question if PLG is necessary or even possible in their market. In this session, we will provide a framework for assessing if PLG is right for your product and recommend the steps you should be taking to win the support of end users, regardless of the type of offering.
Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT
Neil MacDonald, Distinguished VP Analyst, Gartner
Cybersecurity technology is always evolving to address new threats and to securely enable the adoption of digital business initiatives. This session will explore the major emerging technology areas in security including XDR, SASE, SSE, cloud native application protection platforms, RiskOps and graph analytics. For each technology explored, the session will provide specific guidance to vendors on how these technologies might be leveraged.
Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT
Derry Finkeldey, VP Analyst, Gartner
Most high-tech firms are highly experienced at finding and courting the influencers on traditional tech buyers in the IT department. But, C-level nontech buyers or buyers in industry-specific business roles have their own go-to sources of education and influence. This session will provide representative intel on the influencers who should be on your target list, where they "hang" and how you can reach them.
Tuesday, July 12, 2022 / 02:30 PM - 03:15 PM EDT
Eric Goodness, Distinguished VP Analyst, Gartner
Danielle Casey, Director Analyst, Gartner
Gartner is expecting a 56% growth in adopter organization's investment in Emerging Technology (ET) solutions over the next 12 months. Yet, customer acquisition can be challenging. This session will help companies understand customer adoption trends by leveraging Gartner's ETT End-User Survey data to identify:
1) the value objectives driving ET adoption
2) the company's internal approach and reasoning for ET adoption
3) the primary considerations driving a buyer's purchase of an ET
These buyer behavior insights will help vendors improve how they position their products and drive ET adoption.
Tuesday, July 12, 2022 / 02:30 PM - 03:15 PM EDT
Craig Roth, VP Analyst, Gartner
Suzanne White, VP Analyst, Gartner
In a democratized environment — where users have increasing influence — you can't retain users if they don't adopt in the first place. Join this peer information exchange to learn how other TSPs are responding to increased power outside of IT and adapting to this new leveled terrain to accelerate adoption and drive retention.
Tuesday, July 12, 2022 / 02:30 PM - 03:30 PM EDT
Alan Antin, Sr Director Analyst, Gartner
Amy Jenkins, Director Analyst, Gartner
Modernize your lead scoring practice to improve conversion rates throughout the marketing funnel. Participate in our scoring workshop where you will apply the lessons learned to gain some hands on experience with the recommendations.
Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT
David Yockelson, VP Analyst, Gartner
Technology providers must evolve their product management, marketing, sales, and customer success teams from product-out to buyer-in focus. Driving this transformation through a consistent view of customer value can increase close rates by 70% and expansion business over 5X. Unfortunately, teams are often disjointed and immature in identifying, communicating, and tracking actual customer value.
Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT
Peter Havart-Simkin, VP Analyst, Gartner
Many companies do not realize the full value of competitive intelligence efforts because they do not react quickly enough. In addition, negative group dynamics and dissent must be dealt with at the beginning of any competitive intelligence process to prevent arguments over results. This session explores the organizational challenges of competitive intelligence and how to address issues.
Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT
Ed Anderson, Distinguished VP Analyst, Gartner
Sustainability is becoming a key factor in the technology solutions organizations are purchasing. Customers look to their providers to offer sustainable technology solutions and to help them achieve their sustainability ambitions. This session will outline the sustainability benefits customers seek and offer a structured framework for providers to use when delivering sustainability solutions.
Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT
Liz Pellegrini, Sr Director Analyst, Gartner
Analyst relations leaders have access to valuable insights on market trends and buyer behaviours that sales teams can use to better connect with buyers and close deals faster. Tech marketing leaders and AR must improve their collaboration to better understand their customers buying dynamics, drive revenue and maximize business results.
Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT
Carrie Cowan, Sr Director, Advisory, Gartner
Startups can amplify and accelerate their growth by thinking beyond direct sales. This session will provide an introduction to indirect sales partnerships: where to begin when you don't have a program of your own today, and what you need to know about joining another company's partner program.
Tuesday, July 12, 2022 / 03:45 PM - 04:30 PM EDT
Hank Barnes, Distinguished VP Analyst, Gartner
Chrissy Healey, VP Analyst, Gartner
Markets are not static; customers don't all behave the same way. This session invites attendees to dive into the dynamics of a second chasm (beyond the first defined in "Crossing the Chasm" by Geoffrey Moore) and how understanding psychographics of buyer segments can help refine strategies.
Tuesday, July 12, 2022 / 03:45 PM - 04:30 PM EDT
Jim Hare, Distinguished VP Analyst, Gartner
Kevin Quinn, Sr Director Analyst, Gartner
Digital ethics has become a mainstream topic at the top of the Hype Cycle. Many organizations face ethical dilemmas arising from the unique characteristics of digital business and struggle to understand how to not cross “the creepy line”. In this Ask the Expert session bring your questions such as what is top of mind of organizations and how to help organizations apply digital ethics principles.
Tuesday, July 12, 2022 / 03:45 PM - 04:30 PM EDT
Jeff Chamberlain, VP Analyst, Gartner
Eric Trenk, VP Analyst, Gartner
Your approach to pricing your solution(s) should be a mirror image of your business model. Pricing needs to be tailored to your business approach and your target segment but, all too often, Tech CEOs look to typical models or competitive pricing approaches to inform their plans and miss opportunities to differentiate with pricing and improve margins.
Tuesday, July 12, 2022 / 03:45 PM - 04:30 PM EDT
Chris Meering, Sr Director Analyst, Gartner
David Yockelson, VP Analyst, Gartner
In many technology companies, there is overlap in the activities of product management and product marketing teams. While there is no “one size fits all” division of these duties, product management and marketing teams alike must reinvent themselves to eliminate redundancy and conflict, while maintaining their focus on driving individual, team, and organizational goals.
Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT
Chrissy Healey, VP Analyst, Gartner
Ephraim Baron, Sr Director Analyst, Gartner
Liz Pellegrini, Sr Director Analyst, Gartner
Heather Stockton, Deloitte Vice Chair, Deloitte
Alessandra Yockelson, Chief Human Resource Officer at Pure Storage, Hewlett Packard Enterprise
Today's organizations need to think differently about talent, opportunities and the skills of the future. What worked yesterday won't necessarily work today or tomorrow. As DEI movements have amplified in the past couple of years — with solid proofs that improved DEI equates to higher growth, most organizations are still grappling with how to make it happen as more than a tick in the box. Join us to discuss how some high growth organizations have cracked the code to building an inclusive, collaborative culture.
Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT
Gregor Petri, VP Analyst, Gartner
John Santoro, Sr Director Analyst, Gartner
Composable industry clouds offer a combination of IaaS, PaaS and SaaS to address specific vertical requirements by offering more adaptability than today’s SaaS applications and more business functionality than today’s IaaS/PaaS clouds. Attendees to this session will discuss opportunities for differentiation and joint value creation in the context of industry clouds.
Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT
Jim Hare, Distinguished VP Analyst, Gartner
Lindsay McKinney, VP Analyst, Gartner
Liz Pellegrini, Sr Director Analyst, Gartner
Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As an Analyst Relations leader, staying up to date with business is paramount: the stakes are high and resources limited. Together, though, we will translate critical information into critical action you can bring back to your business.
Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT
Erin Lloyd Gordon, Sr Principal Analyst, Gartner
Mark Petty, Sr Director Analyst, Gartner
Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a startup CEO, prioritization is paramount: the stakes are high and resources limited. Together, though, we will translate critical information into critical action you can bring back to your business.
Wednesday, July 13, 2022 / 11:00 AM - 11:45 AM EDT
Tricia Wang, Global Tech Ethnographer and Co-founder, Sudden Compass
Every corporation wants to avoid missing something that could slow their growth. But why are some companies able to spot that “something” and some not? The most successful companies of the 21st Century are obsessed with their customers. Customer obsession is easier said than done. Tricia provides real world examples of how companies can become customer-centric and how they must look beyond quantitative metrics to also explore qualitative factors, thick data, that often make or break customer decisions. Tricia outlines steps to identify, collect, and embrace thick data, combining it with quantitative data to generate higher impact to refine go-to-market strategies.
Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT
Annette Jump, VP Analyst, Gartner
Artificial Intelligence will make or break companies in the next five years. AI is infusing intelligence into virtual assistants and now gradually making its way into multiple enterprise software applications. Product leaders need to increase the capabilities for AI-enabled software in roadmap phases by integrating automation, advisory, creative and self-learning capabilities and selected adjacent technologies, like machine vision, emotion AI and multimodal UI.
Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT
Suzanne White, VP Analyst, Gartner
Gartner estimates a 15% increase in revenue growth can be anticipated if enterprises implement AI technologies into “lead to revenue” processes, but only 17% of marketers report using AI/ML broadly across marketing. Explore where AI is often used today across the buyer journey and how to prepare for further advancements and use cases to optimize demand generation and improve buyer experiences.
Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT
Eric Hunter, VP Analyst, Gartner
Analytics and AI remain the top game-changing tech priorities for boards of directors. Yet, through 2027, these markets will face dramatic changes as products and services move from open-loop insight focused to automated impact-driving offerings. Understand how product leaders are identifying, prioritizing, and navigating these opportunities as you look to make strategic D&A roadmap investments.
Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT
Mark McDonald, Distinguished VP Analyst, Gartner
The evolution of high tech business models lags the evolution of their customers' business models. As more companies lead with technology, their expectations challenge high-tech business models. This session concentrates on the external forces shaping new demands on high-tech providers and examples of how providers are responding.
Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT
Lauren Maiya, Director, Research, Gartner
Gartner research shows that common approaches to emerging technology tracking and adoption leave startups particularly vulnerable to blind spots and risks. In this session, you'll learn lessons from tech giants and how to leverage your unique strengths as a startup to more successfully identify promising emerging technologies and mitigate your risk when making technology adoption decisions.
Wednesday, July 13, 2022 / 12:00 PM - 12:45 PM EDT
Clifton Gilley, VP Analyst, Gartner
Chris Meering, Sr Director Analyst, Gartner
Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a product manager, balancing strategic and tactical efforts to deliver customer value is critical. Together we will translate critical information into key actions you can bring back to your business.
Wednesday, July 13, 2022 / 12:00 PM - 12:45 PM EDT
Jen Singleton, VP Analyst, Gartner
Maria Marino, VP Analyst, Gartner
Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a tech marketing leader, balancing strategic and tactical efforts to deliver customer value is critical. Together we will translate critical information into key actions you can bring back to your business.
Wednesday, July 13, 2022 / 12:00 PM - 12:45 PM EDT
John-David Lovelock, Distinguished VP Analyst, Gartner
Ephraim Baron, Sr Director Analyst, Gartner
A sharp increase in populist politics, nationalization and protectionist economic policies is impacting the global economy. In this session, participants will discuss risks and opportunities in the tech sector, created by these geopolitical forces and how to operate in new techno-nationalized environments.
Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT
Cathy Tornbohm, Distinguished VP Analyst, Gartner
As organizations plan for the future of work they will increasingly need automation technologies including, process and data orchestration, process and data mining, RPA, iPaas, BPMS and content ingestion tools from VCAs to IDPs. These new needs are changing the landscape and expectations for product and service providers of all kinds, for which many are unprepared.
Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT
Patrick Stakenas, Sr Director Analyst, Gartner
AI is bringing radical changes to customer success processes for high-tech companies. From startup to growth, providers can use affordable AI techniques to streamline their customer success processes for everyday activities, improve overall retention and create opportunities for increased revenue. Join this session to learn how to drive customer success to win now and grow faster.
Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT
Linglan Wang, Sr Principal, Quantitative Analytics and, Gartner
This session shows how foreign tech investors can play their best hand in the China market. This includes a business environment briefing, forces on China macrolevel economic and market outlook, especially for investors and providers from outside China. The session will lay out potential challenges and advice the best opportunities for foreign tech investors and how they can seize them to maximise benefits.
Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT
Carrie Cowan, Sr Director, Advisory, Gartner
What are high-growth companies doing to accelerate the value and return on their partner programs? In this session we will dive into key success factors of differentiated partner enablement programs that can be actioned by attendees to maximize output from reseller and alliance initiatives.
Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT
Daryl Plummer, Distinguished VP Analyst, Gartner
Technology democratization, concentration of intelligence through AI, cloud scale, and new value equations are trending forces that form a Nexus of different economic realities. Tech providers who adapt to take advantage of digital supply and demand, rebalanced cost versus productivity, scarcity of skills, and decentralized decision-making will redefine value and accelerate digital transformation.
Wednesday, July 13, 2022 / 12:45 PM - 01:30 PM EDT
Alys Woodward, Sr Director Analyst, Gartner
Tuong Nguyen, Sr Principal Analyst, Gartner
The metaverse extends on the internet and will increasingly impact how people interact with the physical and virtual worlds. Product leaders must understand the evolutionary phases, enabling technologies, products, services and markets to position themselves competitively.
Wednesday, July 13, 2022 / 12:45 PM - 01:45 PM EDT
Arthur Villa, Sr Director Analyst, Gartner
Liz Pellegrini, Sr Director Analyst, Gartner
Buyers spend 27% of their decision-making time either with influencers or reviewing information from influencers. Yet most emerging providers lack influencer marketing experience. In this session, discover the best practices—and tactics to avoid—when engaging influencers such as journalists, academics, and technology analysts. Plus: Learn how you can launch an influencer program on a budget.
Wednesday, July 13, 2022 / 12:45 PM - 01:45 PM EDT
McKenzie Smith, Principal, Advisory, Gartner
Suzanne White, VP Analyst, Gartner
Most marketing and sales assets are missing at least one of the key messaging elements, which means that collateral is underperforming to its potential. Learn how to define your audience ("who"), highlight features, functionalities and capabilities ("what"), drive urgency ("why" the buyer needs to take action), and emphasize differentiation ("how" the vendor approaches their work differently and better than competitors) for success.
Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT
Alan Antin, Sr Director Analyst, Gartner
Kelsey Mullaney, Director, Global Sales Strategy, Iterable
Erin Lloyd Gordon, Sr Principal Analyst, Gartner
Learn why and how emerging providers are purchasing and leveraging 3rd party buyer intent data to sense demand for their products and services. This session will include a case study that demonstrates how 3rd party buyer intent data can be used and what to watch out for when evaluating various options.
Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT
Adrian Lee, Sr Director Analyst, Gartner
With the latest developments in CX analytics, PMs have access to a dizzying array of tools to track the entire customer life cycle, yet Gartner assessed that 84% of product teams do not manage CX goals with dashboards and analytics. Discover how to build an operationally ready and complete CX dashboard while discovering and validating your customer needs.
Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT
Kaustav Dey, Sr Director Analyst, Gartner
Record number of people have left their jobs after the start of the COVID pandemic. Managers are navigating the ripple effects of low retention, high salaries and missed opportunities due to lack of talent. Employees on the other hand re-evaluate their careers and future. This research shows the often overlooked space where the answers lie.
Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT
David Yockelson, VP Analyst, Gartner
Product-led growth (PLG) proponents rightfully place a significant emphasis on the product usage-based progression and conversion of potential purchasers. Indeed, IT purchases 53% of products used in free trial and freemium offers. But what's the secret to driving large deals? Where do marketing and sales enter the picture, and in what forms? How do you figure out the "aha" moments that signal intent to purchase? What technology does it take to make all this work?
Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT
Dennis Gaughan, Distinguished VP Analyst, Gartner
We are shifting from the era where large enterprise application vendors enjoyed strategic account control to a new era, defined by what Gartner calls the Platform Orchestrator. This session will describe how the markets are shifting, what defines a platform orchestrator, and which technology providers are strong candidates to lead this next era.
Wednesday, July 13, 2022 / 01:45 PM - 02:30 PM EDT
Christy Ferguson, VP Analyst, Gartner
Amy Jenkins, Director Analyst, Gartner
By 2024, 30% of TSPs with at least $100 million in revenue will extend their reach to additional audiences and roles by shifting to a virtual-first event model for both first-party and third-party events, compared to less than 5% prepandemic. Your event marketing efforts must adapt to today's attendees expectations. In this session, we'll answer your questions to help you optimize your events.
Wednesday, July 13, 2022 / 01:45 PM - 02:30 PM EDT
Molly Beams, Sr Director Analyst, Gartner
Chrissy Healey, VP Analyst, Gartner
Tech companies focused on attracting and retaining diverse talent must demonstrate that they value the women in their workforce. This session covers how to identify and measure possible pay equity gaps, course-correct through a series of changes and provide transparency as proof throughout the process.
Wednesday, July 13, 2022 / 01:45 PM - 02:30 PM EDT
Ephraim Baron, Sr Director Analyst, Gartner
Mark McDonald, Distinguished VP Analyst, Gartner
Product value is not the same as business value, particularly in high tech. Conventional tech wisdom separates the two, making customers responsible for realizing value. Advances in solution technologies, monetization models and business relationships move many of the barriers to business outcomes. During this session, participants will discuss how these advances change high-tech markets.
Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT
Suzanne White, VP Analyst, Gartner
Erin Lloyd Gordon, Sr Principal Analyst, Gartner
When it comes targeting strategies, 32% of emerging technology and service providers are including intent data to locate in-market active buyers, while many overlook a key foundational element of a go-to-market segmentation and targeting strategy. This session explores why and how target buyer personas enable more meaningful interactions when using intent targeting data in newly forming markets.
Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT
John Santoro, Sr Director Analyst, Gartner
By modularly packaging their business capabilities, technology providers can empower their customers to create innovative and flexible composable applications. In order to help customers better realize this potential, product leaders must adapt their business models, partner ecosystems and marketplaces.
Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT
Eric Goodness, Distinguished VP Analyst, Gartner
The value of smart things is proportional to the value of the roles it executes at scale. That means quantifying the value of AI is critical for product leaders' investments and creating compelling products for customers. Gartner believes that value quantification empowers product leaders to abandon tech-centric views of AI's value giving them the ability to enumerate the impacts that AI-enablement contributes to business outcomes.
Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT
Jen Singleton, VP Analyst, Gartner
Tech marketing teams have weathered shifting market conditions and changing buyer behaviors. Three key shifts have occurred with talent:
1. Competency and skill set requirements
2. Adjusted attitudes and expectations
3. The need for resilience and agility
Attend this session and learn what skills are critical, how to approach talent management, and how to build teams that are adaptable to change.
Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT
Derry Finkeldey, VP Analyst, Gartner
Funding approaches abound in enterprise technology purchasing and different models are associated with different outcomes. However, where funding sits may not indicate who your champion is, or how value will be created, it does have a lot of bearing on the length and quality of the buying (and therefore, sales) process. While there may be few opportunities for tech providers to determine who funds a solution in a target organization, it's important to understand the implications — especially when providing solutions that are business or industry-focused — and the best actions to take to ensure your sales process is as short and frictionless as is possible on that path to conversion.
Wednesday, July 13, 2022 / 02:30 PM - 03:30 PM EDT
Maria Marino, VP Analyst, Gartner
McKenzie Smith, Principal, Advisory, Gartner
Most tech companies understand how critical customer advocacy is to generating growth. But most approach it the wrong way — using the customers as marketing tools. This workshop session will assess your current advocacy program and help you design the experiences customers need and want to achieve your advocacy outcomes.
Wednesday, July 13, 2022 / 02:30 PM - 03:30 PM EDT
Adrian Lee, Sr Director Analyst, Gartner
Chris Meering, Sr Director Analyst, Gartner
Improving your overall customer and user experience is a broad effort, but 54% of product teams assessed by Gartner do not have customer success or cross-organizational CX teams. In this workshop, attendees will create a one-page playbook that they can use to establish a clear and convincing strategy to begin the collaborative work on improving their product and service experience.
Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT
Liz Pellegrini, Sr Director Analyst, Gartner
Noury Bernard-Hasan, Head of Analyst Relations, AWS EMEA, Amazon
High growth technology providers have mastered the craft of engaging their whole ecosystem of influencers to drive their business forward. Find out how a global tech provider leverages influencer relations to bring insights and novel ideas within their business — to better inform business decisions.
Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT
Katie Gove, Sr Director Analyst, Gartner
IT Services are experiencing historic growth rates – CAGR of 8.5% for application implementation, 12.3% for digital business process, and 14.7% for consulting. To take advantage of these growth opportunities, service providers must continue to innovate and reimagine service and solution delivery across customer journeys.
Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT
Ray Pun, Sr Director Analyst, Gartner
Organizations are using account-based marketing strategies to foster collaboration with sales in order to grow new business and spur demand from existing customers. In this session, we explain how ABM platforms can support the orchestration and personalization of digital and offline experiences for engaging buying teams across channels.
Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT
Peter Havart-Simkin, VP Analyst, Gartner
M&A sell-side planning must maximize shareholder value. Acquirers look for additional revenue and, often, a solid customer base. Startups need to be able to create synergies with those requirements with presentations unique to the target acquirer. This session will explore the various options for M&A exits, the customer-centric M&A strategy, and how to craft purpose-built pitch decks.
Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT
Craig Lowery, VP Analyst, Gartner
The trend for agile-like delivery of professional and managed services continues to gain traction but the target of customer expectations is both broad and quickly changing. We provide IT services product leaders an updated view of the trend, examples of leading-edge offerings, and advice on how to manage risks when expanding further into this delivery model.
