Our Gartner experts, who are at the top of their fields, helped attendees address their most critical challenges. The agenda guided our attendees through sessions aligned to their priorities and initiatives so they could tackle what was most important to them. The 2022 agenda is being developed and we will be sharing with you soon.
Gartner Experts:
Sessions:
Guest Speaker:
Gartner Experts:
Sessions:
Tuesday, July 20, 2021 / 11:00 AM - 11:35 AM EDT
Daryl Plummer, Distinguished VP Analyst, Gartner
Jen Singleton, Sr Director Analyst, Gartner
Jim Hare, Distinguished VP Analyst, Gartner
The last year brought unprecedented change for technology providers that has influenced technology acceleration, product innovation and buyer behavior. In this session, Gartner analysts will provide insights into the opportunities these changes present for accelerating growth. We will share how emerging technologies are creating opportunities for value; how continuous product adaptation is needed to thrive in this era of rapid innovation; and how shifting buyer expectations are challenging providers to realign their go-to-market strategies.
Tuesday, July 20, 2021 / 11:45 AM - 12:15 PM EDT
Jen Singleton, Sr Director Analyst, Gartner
The role of product marketing continues to evolve in order to help the business grow and retain customers. Engage and hear from our expert on how product marketing is being defined and changing, how to measure its impact to the organization and the key metrics being used, how it collaborates with product management, and more.
Tuesday, July 20, 2021 / 11:45 AM - 12:15 PM EDT
Michele Buckley, VP, Team Manager, Gartner
Increasing sales to existing customers is a top priority for many tech providers in 2021. However, Gartner has seen many struggle to grow revenue in key accounts and/or from new products. This session will introduce the Gartner cross-sell/upsell blueprint that will help leaders reveal opportunities for growth in existing customers and create action plans across sales, marketing and service.
Tuesday, July 20, 2021 / 11:45 AM - 12:15 PM EDT
Patrick Stakenas, Sr Director Analyst, Gartner
Tech CEOs are facing fierce competition as business renews in a post-COVID-19 world. This session will guide you to better leverage the knowledge and skills of your leadership team to lead the company on a clear path of strategy and execution, focused on renewing your business and moving to hyper growth.
Tuesday, July 20, 2021 / 11:45 AM - 12:15 PM EDT
Scot MacLellan, Sr Director Analyst, Gartner
In the coming five years, product management will change more than it has since its inception as a professional discipline. Product managers put both their company’s growth and their own professional growth at risk unless they adapt the practice to the changes outlined in this session.
Tuesday, July 20, 2021 / 11:45 AM - 12:15 PM EDT
John-David Lovelock, Distinguished VP Analyst, Gartner
COVID-19 is bringing the future forward, but unevenly. This uneven acceleration has forced CIOs to rip-up their old plans and start anew. In this session, we will review the five top strategic business priorities, how those priorities will shift spending patterns and how you can get in front of these changes.
Tuesday, July 20, 2021 / 11:45 AM - 12:30 PM EDT
Mark Paine, Sr Director Analyst, Gartner
Tech CEOs should consider indirect partner channels as a go-to-market strategy to quickly scale their business. This workshop will help CEOs develop a successful partner strategy by reviewing partnership objectives, essential channel partner attributes and program metrics. This workshop will establish a strong strategic foundation to ensure the success of a formal channel partner program.
Tuesday, July 20, 2021 / 12:30 PM - 01:00 PM EDT
David Yockelson, VP Analyst, Gartner
Technology providers often struggle to articulate a consistent and linked view of their value across sales, marketing, product and customer success. This can create inconsistency and confusion for buyers, resulting in poor performance. This session will provide a framework for ensuring an integrated approach to buyer value across strategic vision and tactical execution.
Tuesday, July 20, 2021 / 12:30 PM - 01:00 PM EDT
Cathy Tornbohm, Distinguished VP Analyst, Gartner
Understanding how buyers will behave when faced with trying to combine business processes and data more effectively is creating terrific opportunities in the guise of achieving digital business and maximum automation. This session will explore the choices clients will make for business process improvement in the century of automation.
Tuesday, July 20, 2021 / 12:30 PM - 01:00 PM EDT
Clifton Gilley, Sr Director Analyst, Gartner
The product management profession is a gap-filling role in many organizations, resulting in a fractured professional landscape. In this session, we will share how as the role matures, specialization becomes a necessity to bring consistency in role definition, skills and talents, and how these changes can optimize product teams for success.
Tuesday, July 20, 2021 / 12:30 PM - 01:00 PM EDT
Alastair Woolcock, VP Analyst, Gartner
Do you have a sales mindset or an end-to-end "selling" mindset? Revenue growth today requires a rethink of how we go to market, who owns revenue production and a realignment of many functions in our companies. In this session, we will look into the three Cs of revenue production and RevOps to see how some of the fastest growth companies large and small are embracing this new approach.
Tuesday, July 20, 2021 / 12:30 PM - 01:00 PM EDT
Patrick Stakenas, Sr Director Analyst, Gartner
Kaustav Dey, Sr Director Analyst, Gartner
There is an inflection point for every tech company when an exit should be considered. During this interactive session, we will share best practices, insights and viable actions gained from Gartner research and client interactions to prepare tech CEOs for this milestone, whether planned or forced. We will also respond to questions about tech CEO and shareholder motivations and scenarios that occur during the lifecycle of a tech business.
Tuesday, July 20, 2021 / 12:30 PM - 01:15 PM EDT
Chris Meering, Sr Director Analyst, Gartner
Competitive analysis plays a key role across an organization, informing corporate and product strategy as well as helping sales and product marketing understand how to defeat the competition. Product leaders must treat it as a centralized responsibility. The workshop provides a comprehensive methodology for scoring the competition, identifying competitors’ weaknesses and exploiting them by enhancing your own products’ strengths.
Tuesday, July 20, 2021 / 01:30 PM - 02:00 PM EDT
John-David Lovelock, Distinguished VP Analyst, Gartner
Mark McDonald, VP Analyst, Gartner
Behavioral marketing has driven success in consumer marketing efforts for many years, but is used less often in B2B situations. This session provides an opportunity to ask an expert about how to use Gartner’s enterprise technology adoption profiles to provide a structured model to integrate a prospect's behaviors into your B2B salesforce.
Tuesday, July 20, 2021 / 01:30 PM - 02:00 PM EDT
Bill Ray, VP Analyst, Gartner
Investment in autonomous things is already paying off — for some. Smart robots are improving efficiency, and drones are reducing costs. Enterprises want to know where the low-hanging fruit can be found, and a quick return on investment achieved. In this presentation, we’ll discuss what we can learn from the early adopters, highlighting the opportunities and risks for technology and service providers.
Tuesday, July 20, 2021 / 01:30 PM - 02:00 PM EDT
Jeff Chamberlain, Sr Director Analyst, Gartner
Product-led growth is at the peak of inflated expectations in Gartner Hype Cycle terminology. There are elements that are applicable to any technology provider but not all aspects are for everyone. Getting it wrong will slow your growth at best and kill the company at worst. This session will highlight five of the key myths and discuss the good and bad of these different points.
Tuesday, July 20, 2021 / 01:30 PM - 02:00 PM EDT
Hank Barnes, Distinguished VP Analyst, Gartner
The use of segmentation and ideal customer profiles is well understood, but often strategies focus primarily on broad firmographic attributes. Gartner research demonstrates that attitudes and behaviors are more important. This session will take a deep dive into Gartner Enterprise Technology Adoption profiles, an assessment model of enterprise buying behavior and related concepts that can be applied to sales and marketing efforts.
Tuesday, July 20, 2021 / 01:30 PM - 02:00 PM EDT
Eric Trenk, VP Analyst, Gartner
Gartner surveyed business and IT leaders across nine countries to understand their preferences relating to key product management decisions and activities. In this session, we will share our research findings to inform you:
How your product roadmap affects sales and renewals
How to increase engagement and feedback from customers
What customers look for in a pricing model for major technology purchases
Tuesday, July 20, 2021 / 01:30 PM - 02:15 PM EDT
Chrissy Healey, VP Analyst, Gartner
Erin Lloyd Gordon, Sr Principal Analyst, Gartner
The IT services market is rapidly evolving as forecasted opportunity eclipses $1.1 trillion per year in 2021. It is a dynamic market driven by new customer needs, new entrants and emerging technology. This session provides General Managers an opportunity to share experiences and learn best practices.
Tuesday, July 20, 2021 / 02:15 PM - 02:45 PM EDT
Ed Anderson, Distinguished VP Analyst, Gartner
Scot MacLellan, Sr Director Analyst, Gartner
The evolution of the cloud market is driving changes in all technology and service provider markets. Understanding the impact of these changes is key to enabling product leaders to optimize the use of cloud services to evolve their products and deliver a superior value proposition to customers. This session will address all cloud and cloud-related questions to ensure product leaders find success.
Tuesday, July 20, 2021 / 02:15 PM - 02:45 PM EDT
Jim Hare, Distinguished VP Analyst, Gartner
Advances in AI are changing how product managers do their job across all aspects of the product life cycle. In this insightful session, learn how emerging trends in AI are impacting product development, innovation and evolution — from user insights, product development, and customer experiences.
Tuesday, July 20, 2021 / 02:15 PM - 02:45 PM EDT
Eric Hunter, VP Analyst, Gartner
With limited resources and seemingly unlimited demands, tech CEOs must ensure that customer acquisition efforts hit the mark to realize overall sales effectiveness objectives. Tech CEOs will be able to improve overall sales effectiveness through this contrast and connection of tech CEO practices and buying team behaviors.
Tuesday, July 20, 2021 / 02:15 PM - 02:45 PM EDT
Mark McDonald, VP Analyst, Gartner
As more companies become technology companies, what is the future of high-tech? This session looks at how company expectations of high-tech disrupt the value of high-tech providers and create new high-tech business models. Attendees will receive advice on implementing new high-tech provider strategies to meet these expectations.
Tuesday, July 20, 2021 / 02:15 PM - 02:45 PM EDT
Michael Maziarka, VP Analyst, Gartner
Hank Barnes, Distinguished VP Analyst, Gartner
Gartner research shows that even when customers are satisfied, renewals are not a guarantee as these customers continue to reevaluate their options. The traditional hand-offs between marketing, sales, services and customer success often create frustrations for customers. Reimagine how to work together in fluid swim lanes to facilitate customer value achievement, retention and growth.
Tuesday, July 20, 2021 / 02:15 PM - 03:00 PM EDT
Debra Christmas, Sr Executive Partner, Gartner
Most of the time, women truly don’t know their brilliance. They are certain they “aren’t ready” to take on that next bigger role. They are more attuned to the ways they aren’t qualified than to the ways that they are. They are waiting for someone to validate, promote or discover them. Sound familiar? Join in the conversation to unlock those principles that will enable that step up or step out opportunity.
Tuesday, July 20, 2021 / 03:00 PM - 03:30 PM EDT
Nat Smith, Sr Director Analyst, Gartner
Is AI on your security roadmap? Are you planning a new launch with security AI technology? Come with your questions and let’s talk through technology trends and GTM fumbles as companies plan for AI to sell their products for them.
Tuesday, July 20, 2021 / 03:00 PM - 03:30 PM EDT
Scot MacLellan, Sr Director Analyst, Gartner
Continuous delivery, an "as-a-service" delivery model and the careful use of product data and its resultant insight will be key to being competitive through 2025. In this session, we will share how by applying the three levers of change together, product managers can create value that exceeds that of the sum of the parts.
Tuesday, July 20, 2021 / 03:00 PM - 03:30 PM EDT
Jeff Chamberlain, Sr Director Analyst, Gartner
Poor sales execution drags down a company through slow growth and poor retention. Salespeople today require an empathetic understanding of those they target. This session will help you assist your sales team in executing more effectively through planned preparation, purity of purpose and precision execution, using our 5 Step framework to improve your sales effectiveness.
Tuesday, July 20, 2021 / 03:00 PM - 03:30 PM EDT
Maria Marino, Sr Director Analyst, Gartner
Many technology providers have dedicated resources assigned to customer marketing but constrain it to playing a supporting role, limiting its effectiveness. In this session, you will learn how to redefine the remit of customer marketing to expand its influence and impact on your growth targets.
Tuesday, July 20, 2021 / 03:00 PM - 03:30 PM EDT
Daryl Plummer, Distinguished VP Analyst, Gartner
Disruptions are fundamental shifts in something. They create lasting change that does not tend to die away unless disrupted by something else. Tech providers are particularly sensitive to disruptions since they are either creators of it, or are forced to react to it. The presentation examines seven disruptions that will impact tech providers within the next five years.
Tuesday, July 20, 2021 / 03:45 PM - 04:15 PM EDT
Brian Doherty, Sr Director Analyst, Gartner
This interactive session provides product managers an opportunity to speak with their peers about the challenges and opportunities they face, and discuss the decisions and practices that they have recently found to be successful in their role.
Tuesday, July 20, 2021 / 03:45 PM - 04:15 PM EDT
Maria Marino, Sr Director Analyst, Gartner
This interactive session provides technology marketers an opportunity to speak with their peers about the challenges and opportunities they face, and discuss the decisions and practices that they have recently found to be successful in their role.
Wednesday, July 21, 2021 / 10:15 AM - 10:45 AM EDT
Lindsay McKinney, Sr Director Analyst, Gartner
This interactive session provides analyst relations professionals an opportunity to speak with their peers about the challenges and opportunities they face and discuss the decisions and practices they have recently found to succeed in their role.
Wednesday, July 21, 2021 / 10:15 AM - 10:45 AM EDT
Eric Hunter, VP Analyst, Gartner
This interactive session provides tech CEOs an opportunity to speak with their peers about the challenges and opportunities they face and discuss the decisions and practices they have recently found to succeed in their role.
Wednesday, July 21, 2021 / 10:15 AM - 10:45 AM EDT
This interactive session provides a forum to speak with peers about the challenges and opportunities faced attracting and retaining women in technology organizations as well as successful practices and decisions leveraged to date.
Wednesday, July 21, 2021 / 11:00 AM - 11:30 AM EDT
Peter Hinssen, Author, Entrepreneur and Expert on Disruptive Innovation,
Peter Hinssen will discuss this age of the 'Never Normal', the constantly changing business environment, with Seismic Shocks (technological, biological, ecological, even geopolitical) driving Systemic Shifts. Every single one of these Shifts offers opportunities, and companies have to have an eye on the 'Day After Tomorrow' to seize these chances. The most successful businesses in the Never Normal era will capitalize on a combination of velocity, agility, creativity, innovation, networking and an appetite for experimentation. Peter will provide a framework that every company can use to measure and improve their preparedness for future success.
Wednesday, July 21, 2021 / 11:45 AM - 12:15 PM EDT
Eric Goodness, VP Analyst, Gartner
Rajesh Kandaswamy, Distinguished VP Analyst, Gartner
This session provides an opportunity to ask a Gartner expert about various emerging technologies and whether those technologies have traction with innovators and early adopters or if they are entering early mainstream status. Attendees will leave the session with an opinion of the status and maturity of multiple emerging technologies based on observed market behavior by users and providers.
Wednesday, July 21, 2021 / 11:45 AM - 12:15 PM EDT
Jen Singleton, Sr Director Analyst, Gartner
In this session, technology marketing teams will learn how the global pandemic has impacted marketing and sales alignment. We will share why it's critical that these two functions work together to create agility in their organizations, and what opportunities to take advantage of to make this relationship drive performance and growth.
Wednesday, July 21, 2021 / 11:45 AM - 12:15 PM EDT
Alastair Woolcock, VP Analyst, Gartner
Ecosystems are an essential growth play for both B2B and B2C companies today. Understanding where the opportunities are in and outside of Tech is key. In this session, we will address the top items that will make you successful in entering or building ecosystems and the key 10 questions you must prepare for enabling product and services growth.
Wednesday, July 21, 2021 / 11:45 AM - 12:15 PM EDT
Jim Hare, Distinguished VP Analyst, Gartner
By 2025, customers will expect products that offer dynamic, proactive and even prescriptive, personalized experiences. In this session, we will share how product managers must fast-track their efforts by using analytics tools to understand and deliver product experiences that wow users.
Wednesday, July 21, 2021 / 11:45 AM - 12:15 PM EDT
Lindsay McKinney, Sr Director Analyst, Gartner
External forces, emerging trends and technologies impact a vendor’s offerings. Analyst relations identifies market signals, implications and actions for leaders and the business to respond. Join this session to hear best practices and examples on how to drive growth
Wednesday, July 21, 2021 / 11:45 AM - 12:30 PM EDT
Barika Pace, Sr Director Analyst, Gartner
Chris Meering, Sr Director Analyst, Gartner
Product managers consistently rank creating the product strategy as their most important responsibility. Having a cohesive and easy-to-communicate product strategy establishes a foundation for decisions such as product investments and go to market plans. In this workshop, attendees will learn a concise and practical approach to create and communicate their product strategy.
Wednesday, July 21, 2021 / 12:30 PM - 01:00 PM EDT
Dennis Gaughan, Distinguished VP Analyst, Gartner
Customers’ expectations are shifting as technology becomes central to how they deliver value. Customers are looking to become composable business — to better respond to change and opportunity. However, technologies and go-to-market strategies have lost touch with the evolving needs of customers. This session will provide details on how providers need to adapt to enable the next wave of company growth.
Wednesday, July 21, 2021 / 12:30 PM - 01:00 PM EDT
Clifton Gilley, Sr Director Analyst, Gartner
Product managers must focus on efficiently building stakeholder relationships to improve cross-departmental collaborations and increase product teams' impact and influence across the organization. In this session, a Gartner expert will answer questions about trends, tools and methods to improve leadership through influence.
Wednesday, July 21, 2021 / 12:30 PM - 01:00 PM EDT
Rob Addy, VP Analyst, Gartner
Continuous deal qualification is a critical sales competency that tech CEOs must master. Traditional models are no longer fit for purpose. Knowing which deals to pursue and when to cut your losses and qualify out allows you to focus finite resources where you have the greatest chances of success. This session will show how to use Gartner’s SCOPE and DICE criteria before and during the sales cycle.
Wednesday, July 21, 2021 / 12:30 PM - 01:00 PM EDT
Barika Pace, Sr Director Analyst, Gartner
Achieving diversity and inclusion in technology starts with addressing challenges to the candidate pipeline, often brought on by a pervasive digital divide. In this session, we will discuss the strategic steps that product managers must take to account for their solutions’ usability for diverse populations.
Wednesday, July 21, 2021 / 12:30 PM - 01:00 PM EDT
Christy Ferguson, VP Analyst, Gartner
In this session, ABM marketers will learn how to evolve their account segments by utilizing enterprise technology adoption (ETA) profiles and how to build ABM plays based on buyer situation and preferences to increase relevance and engagement. This session is geared to marketers running multi-segment, multichannel ABM programs and requires a basic understanding of Gartner's ETA profiles.
Wednesday, July 21, 2021 / 12:30 PM - 01:15 PM EDT
Bindi Bhullar, Sr Director Analyst, Gartner
Identifying initiatives, goals and areas of overlap that lead to collaboration, analyst relations should bring analyst insight to the organization to make well-informed decisions and stay competitive. In this interactive workshop, you will learn how to drive internal alignment and value.
Wednesday, July 21, 2021 / 01:30 PM - 02:00 PM EDT
Lindsay McKinney, Sr Director Analyst, Gartner
Effective analyst relations is built on an array of interaction types, goals and metrics. In this foundational session, you can have your questions about best practices and considerations answered by our resident analyst relations expert.
Wednesday, July 21, 2021 / 01:30 PM - 02:00 PM EDT
Alan Antin, Sr Director Analyst, Gartner
As COVID-19 has upended the traditional workplace and in-person, go-to-market activities, technology providers are increasingly relying on digital marketing channels and experiential offers. This session focuses on strategies for generating demand with buyers who may be working from any location.
Wednesday, July 21, 2021 / 01:30 PM - 02:00 PM EDT
Ed Anderson, Distinguished VP Analyst, Gartner
Cloud markets continue to expand and evolve, creating growth opportunities for product managers building cloud service offerings or leveraging cloud services in the delivery of their offerings. This session will focus on the key cloud market trends and evolving cloud models, and showcase the opportunities for product managers that recognize, embrace and harness new cloud models.
Wednesday, July 21, 2021 / 01:30 PM - 02:00 PM EDT
Annette Jump, Sr Director Analyst, Gartner
The world of Natural Language Technologies and intelligent Virtual Assistants (IVA) will change. Year 2022 will be the year of proliferation of advanced VA with increasing intelligence. We will preview the glimpse of early stage innovations enabling increased intelligence around intelligent applications, interfaces and virtual assistants and show what the new world will be like. The presentation will explore the opportunities and risks for TSP providers, and what actions/investments you need to do now.
Wednesday, July 21, 2021 / 01:30 PM - 02:00 PM EDT
Kaustav Dey, Sr Director Analyst, Gartner
Strategic changes often fail to realize the desired impact. More often than not, the organization's inability to realize the change is the result of people not embracing or activating the change. This session will highlight how tech CEOs can use direction, alignment and commitment to improve strategic change impact. We will also unpack how identity, strategy and rituals need to drive change.
Wednesday, July 21, 2021 / 01:30 PM - 02:15 PM EDT
Molly Beams, Sr Director Analyst, Gartner
Differentiation is the most fundamental aspect of an effective message. This workshop will provide the steps to help you identify what truly differentiates you, and how to adapt those to appeal to the nuanced needs of your target segments and buying team members.
Wednesday, July 21, 2021 / 02:15 PM - 02:45 PM EDT
David Yockelson, VP Analyst, Gartner
Even though technology marketers intend to “personalize” content, it may not deliver what they want. This session will show how to create and use content personalized appropriately to build trust, drive urgency and help advance high-quality deals.
Wednesday, July 21, 2021 / 02:15 PM - 02:45 PM EDT
Nat Smith, Sr Director Analyst, Gartner
SASE is one of the hottest new security products and markets, but it is so new that buyers do not have budgets, organizations do not have people aligned to the use case, and investors and potential competitors are not sure how big this opportunity is. Come and learn how to navigate these waters whether you are launching a security product or a new offering into any other market that is not yet mature.
Wednesday, July 21, 2021 / 02:15 PM - 02:45 PM EDT
Bindi Bhullar, Sr Director Analyst, Gartner
Analysts are a source of insights into market gaps enabling product to deliver a more compelling and differentiating offering. To stay competitive, analyst relations and PMs must collaborate with analysts across phases of the product life cycle. In this session, you will learn from examples you can action today.
Wednesday, July 21, 2021 / 02:15 PM - 02:45 PM EDT
Peter Havart-Simkin, VP Analyst, Gartner
Many tech CEOs are challenged to ensure that they have the best competitive intelligence, and competitive analysis to drive their strategy and products. They put the best tools in the hands of marketing and sales. This session will disprove some myths, and outline the approaches, best practices, tools and frameworks that can be used to achieve success.
Wednesday, July 21, 2021 / 02:15 PM - 02:45 PM EDT
Kaustav Dey, Sr Director Analyst, Gartner
Before the pandemic, startups largely avoided remote working. Remote working is now transitioning to a hybrid model. Some organizations are using technology to track their employees’ productivity, raising concerns about privacy and engagement. In this session, we will answer your questions about using trust, communication and outcome-based evaluation to foster a forever hybrid-working culture.
Wednesday, July 21, 2021 / 03:00 PM - 03:30 PM EDT
Michele Buckley, VP, Team Manager, Gartner
Traditional product training is no longer enough to enable and motivate sellers, particularly for providers with a large product portfolio. This session is a Q&A forum to answer your most pressing sales enablement questions.
Wednesday, July 21, 2021 / 03:00 PM - 03:30 PM EDT
David Ackerman, VP Analyst, Gartner
Accelerated disruptions have had a significant impact on the business plans of IT services providers. In this session, we will discuss how their plans must pivot to meet the new requirements of their customers. Services providers must adapt to new sales approaches, pricing models, geographic recovery and new industry requirements as the "new normal" if they are going to grow and prosper.
Wednesday, July 21, 2021 / 03:00 PM - 03:30 PM EDT
Eric Hunter, VP Analyst, Gartner
Ambiguous and ineffective homepage messaging undermines even the best demand generation investments. In this session, we will share pragmatic best practices that will enable you to rapidly transition homepages from underperforming liabilities to demand generation centerpieces that improve lead generation and conversion.
Wednesday, July 21, 2021 / 03:00 PM - 03:30 PM EDT
Eric Goodness, VP Analyst, Gartner
Gartner has observed that the combinatorial use of edge computing, AI and IoT accelerates adoption in these tech markets that previously suffered from underperformance. The session presents a series of use cases, case studies and KPIs gleaned from users and providers. Attendees will leave the presentation with a renewed view of what success looks like for these emerging technologies.
Wednesday, July 21, 2021 / 03:00 PM - 03:30 PM EDT
Molly Beams, Sr Director Analyst, Gartner
Within an increasingly dynamic market, providers must continuously stay a step ahead of buyer needs and the alternatives. To serve this need, product launches are evolving: portfolio modules have their own timing and SaaS release cycles are accelerating. In this session, we will discuss how promoting new features is now a continuous act and how to drive an effective product launch in this environment.