Tuesday, July 20, 2021 / 02:15 PM - 02:45 PM EDT
Your Customer Is Not a Baton: Collaborate to Drive Value, Retention and Growth
Michael Maziarka, VP Analyst, Gartner
Hank Barnes, Distinguished VP Analyst, Gartner
Gartner research shows that even when customers are satisfied, renewals are not a guarantee as these customers continue to reevaluate their options. The traditional hand-offs between marketing, sales, services and customer success often create frustrations for customers. Reimagine how to work together in fluid swim lanes to facilitate customer value achievement, retention and growth.