Track C: Customer-Centric Marketing for Success
Product marketers must understand market dynamics and provide value throughout the buying cycle in order to attract buyers and keep their attention. Explore how to align your sales and marketing efforts to meet the needs of today’s buyers. Discover go-to-market (GTM) best practices, increase your impact with account-based marketing programs, and learn how to better attract and retain customers.
What you’ll learn in the sessions in this track:
- How to develop demand generation and account-based marketing programs to increase marketing impact
- How you can enable sales to increase win rates and deal velocity
- The best ways to build customer success programs that drive retention and growth
- How to differentiate by applying disruptive elements to go-to-market practices