Agenda
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Gregor Petri, VP Analyst, Gartner
Enterprises are rethinking their cloud strategies as the expected outcomes are not meeting expectations. Industry clouds are your ticket to restart the growth by bridging the gap customers experience between technology investments and business outcomes. Learn how to leverage Composable Industry Cloud Platforms, a 2023 Gartner strategic technology top trend, to create value for your customers.
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Christy Ferguson, VP Analyst, Gartner
Cliff Dinwiddie, Vice President of Strategic Marketing, Windstream Enterprise
Join us to hear how Cliff Dinwiddie, VP of Enterprise Marketing is enabling Windstream's transformation from a national telecom carrier into a managed service provider. In this lively session, find out how Windstream saw a 300% ROI increase in opportunity creation by addressing brand awareness, demand generation and sales interlock to deliver personalized buyer experiences for target accounts.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
Adrian Lee, Sr Director Analyst, Gartner
Only one in three product managers obtain CX data from in-product usage and other data sources. With the latest advances in product analytics capabilities, product managers can learn how to maximize its use in product design and development to gain real-time and deeper insights into end-user behaviors, frustrations, and technical issues in order to deliver more compelling experiences.
Thursday, June 15, 2023 / 09:00 AM - 09:45 AM PDT
Katie Gove, Sr Director Analyst, Gartner
Dennis Gaughan, Distinguished VP Analyst, Gartner
For years, the tech industry has been defined by fairly rigid choices: You are a software company, a service provider or a systems company. New constraints have emerged that challenge traditional models. This keynote will explore the collision between the constraints of a turbulent world, changing customer behaviors, and an evolving competitive landscape to provide a new path to efficient growth.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Chrissy Healey, VP Analyst, Gartner
Alessandra Yockelson, Chief Human Resource Officer, Pure Storage
Companies in the top quartile of executive team diversity are 25% more likely to have above-average profitability, bringing broader perspectives to decisions and reflecting expectations of their buyers. Learn how one of your peers has reimagined their approach to growth through leadership accountability, innovative tools and gamification with diversity as a catalyst to overall transformation and business growth.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Maria Marino, VP Analyst, Gartner
The biggest growth opportunity is your existing customer base. In fact, two-thirds of tech providers’ leads are generated from existing accounts. Tap into this growth source by understanding:
- What triggers these growth decisions?
- How do buyers evaluate renewal and expansion decisions?
- What speeds up and what delays renewal and expansion decisions?
Thursday, June 15, 2023 / 12:00 PM - 12:30 PM PDT
Brian Doherty, Sr Director Analyst, Gartner
Technology vendors cultivate a wide variety of partnerships, from integration partners with which they combine their offerings to go-to-market partners that add that essential last element to the solution to whole vendor ecosystems that expose their products to a wider world. How can product managers leverage these partnerships (in unique ways) to both improve their products and expand their reach?
Thursday, June 15, 2023 / 12:00 PM - 12:45 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join your peers from across the technology industry for a dynamic exchange of best practices for elevating the customer experience. Participants will have the opportunity to engage in open and honest discussions about their challenges, share their successes and learn from their peers. Topics of discussion will include the latest trends in customer experience, creating a customer-centric culture, and strategies for measuring and improving customer satisfaction.
Thursday, June 15, 2023 / 02:00 PM - 02:30 PM PDT
Clifton Gilley, VP Analyst, Gartner
Product managers often use development estimates as part of the planning process, but relying on these estimates is no guarantee of success. Instead of using estimates that provide a false sense of precision, product managers should work with development teams and business stakeholders to account for uncertainty in the plan.
Thursday, June 15, 2023 / 02:00 PM - 02:30 PM PDT
Jen Singleton, VP Analyst, Gartner
What will the future of tech marketing look like? There is great opportunity and room for improvement in technology product and services marketing. With tech marketing's sphere of influence growing, how will that shape its future and impact on business growth? What trends will materially impact tech marketing? Hear about the top trends gleaned from Gartner research surveys and tech CMO interviews.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join us to explore the role of influencers in the buyer journey. Attendees will learn how to deploy key influencers and measure the impact of their efforts. During this session, Larry Bissinger, head of influencer relations at Atos, will share his experience building a successful influencer program that aligns with Atos’s business goals and supports the overall company growth strategy.
Wednesday, June 14, 2023 / 11:00 AM - 11:30 AM PDT
Clifton Gilley, VP Analyst, Gartner
As the world around us grows more complicated and uncertain, product managers must adapt and expand their methods of dealing with the unknown. Join this discussion of three crucial imperatives that product managers must adopt to succeed in optimizing customer and client value in the face of complex uncertainties.
Thursday, June 15, 2023 / 10:30 AM - 12:00 PM PDT
Adrian Lee, Sr Director Analyst, Gartner
For the truly customer-centric, attend this workshop to learn how to apply weighting to the various criteria to determine and prioritize the experience delivered through your products. Based upon your product strategy, this workshop serves product leaders and managers with actionable steps to assess their team's CX management levels to achieve strategic customer growth and retention goals.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Chrissy Healey, VP Analyst, Gartner
Alessandra Yockelson, Chief Human Resource Officer, Pure Storage
Companies in the top quartile of executive team diversity are 25% more likely to have above-average profitability, bringing broader perspectives to decisions and reflecting expectations of their buyers. Learn how one of your peers has reimagined their approach to growth through leadership accountability, innovative tools and gamification with diversity as a catalyst to overall transformation and business growth.
Wednesday, June 14, 2023 / 11:00 AM - 11:30 AM PDT
Hank Barnes, Distinguished VP Analyst, Gartner
As markets evolve, the type of companies interested in adopting or replacing change. While this is well understood, most providers do not do enough to tailor their go-to-market approaches to the stage of the market. This session will help product leaders learn how to adjust messaging, content and engagement activities as markets evolve increasing their effectiveness.
Wednesday, June 14, 2023 / 11:00 AM - 11:30 AM PDT
Eric Goodness, Distinguished VP Analyst, Gartner
The impact of AI-enabled products and services is disruptive to established technology markets and creates new revenue opportunities. However, most providers are unable to quantify, articulate and sell the value of AI. This presentation highlights how product leaders can elevate the business value of AI-enabled solutions and ensure that the use of AI is focused on impactful outcomes.
Wednesday, June 14, 2023 / 11:00 AM - 12:30 PM PDT
Jim Hare, Distinguished VP Analyst, Gartner
Whit Andrews, Distinguished VP Analyst, Gartner
AI introduces a wide range of challenges, including model, compliance, operational, legal, reputational and regulatory risks. Tech providers must anticipate and proactively address these systemwide AI risks to help customers achieve the benefits of implementing AI. In this workshop, attendees will collaborate to understand design and technology choices to derisk their AI solutions.
Wednesday, June 14, 2023 / 11:45 AM - 12:15 PM PDT
Mark McDonald, Distinguished VP Analyst, Gartner
Economic uncertainty challenges technology and service providers assumptions about growth and competitiveness. Without a way forward, leaders are left with hunkering down and waiting out the economy. This session provides a framework for turning uncertainty into action and action into results. Based on date on more than 190 companies, this session will give leaders a part forward now and for the future.
Wednesday, June 14, 2023 / 11:45 AM - 12:15 PM PDT
Annette Jump, VP Analyst, Gartner
Synthetic data is the key to amplifying business value across machine learning model training, software testing, quality improvement and allowing deep data analysis while protecting privacy. Join us to hear about the promising business use cases, the best sources of business value, and the pitfalls to avoid when integrating synthetic data into your AI and software products.
Wednesday, June 14, 2023 / 12:30 PM - 01:15 PM PDT
Lawrence Pingree, VP Analyst, Gartner
Today's security technology companies constantly sit on the ledge of both success and failure. To be successful, we must evaluate key factors versus buyer reality in order to navigate the treacherous market dynamics. Leaders must choose their path wisely in a constantly evolving and consolidating future to hone your approaches to selling, building a cohesive market strategy for success.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
John Santoro, Sr Director Analyst, Gartner
Lawrence Pingree, VP Analyst, Gartner
Web3 is a sweeping industry trend that is a mix of both ethereal vapor and substantive innovation. The Web3 trend presents tech providers with significant new opportunities for growing value but also poses the need to manage a variety of risks. Risks span both business and technology domains. The way forward is to keep the focus on solving real-world business problems and avoid technology distractions.
Wednesday, June 14, 2023 / 04:00 PM - 04:30 PM PDT
Whit Andrews, Distinguished VP Analyst, Gartner
AI now is commonplace in all digital products and no longer makes you special. Product leaders must deliver AI-powered products in ways that differentiate. Employ AI to distinguish business applications and position them in ways that will make the products easy to adopt and hard to quit. Reframed existing products and AI-first products will define new generations of defensible advantage.
Thursday, June 15, 2023 / 10:30 AM - 11:00 AM PDT
Lawrence Pingree, VP Analyst, Gartner
Automated Moving Target defense is a revolutionary approach to cyber security that will transform the way we protect products and services. We will identify the technology challenges, the benefits of the technique, examine key in-market technologies, and how Gartner expects transformation of future cyber defensive measures.
Thursday, June 15, 2023 / 10:30 AM - 11:00 AM PDT
Whit Andrews, Distinguished VP Analyst, Gartner
Gartner's Impact Radar for trends and technologies is assembled from hundreds of technology profiles and dozens of trends annually. This session will distill that to the IT services providers' priority list, depending on their target market and intended offer.
Thursday, June 15, 2023 / 10:30 AM - 11:15 AM PDT
Eric Goodness, Distinguished VP Analyst, Gartner
Solutions like IoT, edge and intelligent applications hold huge potential for the monetization of AI. For most companies this means a new revenue streams and a greater market opportunity. In this session attendees can engage with Gartner expert(s) about how providers are monetizing emerging AI techniques and what’s required for success.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Bill Ray, VP Analyst, Gartner
Earth intelligence has moved well beyond pretty maps and national trends. New satellites and new analysis techniques are tracking production, disruption and risk on a global and local level. Case studies from around the world and across industries demonstrate how enterprises are using earth intelligence to improve productivity, reduce costs and control environmental impacts.
Thursday, June 15, 2023 / 12:00 PM - 12:45 PM PDT
Dennis Gaughan, Distinguished VP Analyst, Gartner
Katie Gove, Sr Director Analyst, Gartner
As a follow-up to the keynote, “Rethinking Constraints to Create New Value Opportunities,“ connect with Gartner analysts on your follow-up questions. As these new constraints emerge that challenge traditional models, how do you connect your value proposition to client expectations, what are the constraints that you need to overcome, and how do you evolve your competitive context to achieve the path to efficient growth?
Thursday, June 15, 2023 / 02:00 PM - 02:30 PM PDT
Clifton Gilley, VP Analyst, Gartner
Product managers often use development estimates as part of the planning process, but relying on these estimates is no guarantee of success. Instead of using estimates that provide a false sense of precision, product managers should work with development teams and business stakeholders to account for uncertainty in the plan.
Thursday, June 15, 2023 / 02:00 PM - 02:45 PM PDT
Jim Hare, Distinguished VP Analyst, Gartner
The hype around generative AI, like ChatGPT and DALL-E 2, has been amplified as the result of cutting-edge AI chatbots, image and voice services built on large language models. In this ask the expert session, attendees will better understand the trends, use cases, and risks associated with generative AI and what actions they should consider in using the innovation in their product or service.
Thursday, June 15, 2023 / 02:45 PM - 03:15 PM PDT
Annette Jump, VP Analyst, Gartner
Integrating conversational AI technologies and virtual assistants into existing products can significantly improve their capabilities, process automation and empower new use cases. Discover the best monetization opportunities, the business values those use cases may provide for organizations, and how to quantify those benefits for your clients.
Thursday, June 15, 2023 / 02:45 PM - 03:15 PM PDT
Ed Anderson, Distinguished VP Analyst, Gartner
IT markets are constantly shifting due to technology innovation, evolving buyer patterns and global economic disruptions. This session will highlight the key cloud market trends resulting from today's economic uncertainties and outline the market shifts product managers must anticipate to successfully compete in future cloud markets.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Bill Ray, VP Analyst, Gartner
Estimating the value of smart robots is critical to appropriate investment, monetization and go-to-market decisions. Traditional focus has been on reducing staff costs, but improved efficiencies and greater precision may provide even greater value. By applying the Markov decision process, product leaders can build economic models incorporating the value of tasks executed by smart robots.
Wednesday, June 14, 2023 / 09:30 AM - 10:15 AM PDT
Eric Trenk, VP Analyst, Gartner
Maria Marino, VP Analyst, Gartner
A convergence of forces have reset the environment in which tech providers operate and compete, driving a renewed focus on efficient growth. Tech providers must invest in their customer base, evolve their product portfolio, apply innovative technology to their operations, and adopt new go-to-market strategies that yield consistent results. In this keynote presentation, we will assess the changed landscape and explore key actions to efficiently drive customer adoption, retention and growth.
Wednesday, June 14, 2023 / 12:30 PM - 01:15 PM PDT
Lawrence Pingree, VP Analyst, Gartner
Today's security technology companies constantly sit on the ledge of both success and failure. To be successful, we must evaluate key factors versus buyer reality in order to navigate the treacherous market dynamics. Leaders must choose their path wisely in a constantly evolving and consolidating future to hone your approaches to selling, building a cohesive market strategy for success.
Wednesday, June 14, 2023 / 02:30 PM - 03:00 PM PDT
Katie Gove, Sr Director Analyst, Gartner
Demand for IT services remains strong despite the macroeconomic headwinds. Organizations have brought forward digital business transformation plans by at least five years to adapt to a postpandemic world. Yet while some areas of IT services are posting double-digit growth, others aren't. Service providers must prioritize for what's driving growth in IT services.
Wednesday, June 14, 2023 / 02:30 PM - 04:00 PM PDT
Brian Doherty, Sr Director Analyst, Gartner
Hybrid work is the new norm. 'Conversing in the lounge' will now have to be integrated explicitly into products. In this workshop, you will discover key interaction points with design thinking and customer empathy and improve your product experience by seamlessly integrating with modern collaboration tools such as workstream collaboration, meeting solutions, and project management.
Wednesday, June 14, 2023 / 04:00 PM - 04:30 PM PDT
Whit Andrews, Distinguished VP Analyst, Gartner
AI now is commonplace in all digital products and no longer makes you special. Product leaders must deliver AI-powered products in ways that differentiate. Employ AI to distinguish business applications and position them in ways that will make the products easy to adopt and hard to quit. Reframed existing products and AI-first products will define new generations of defensible advantage.
Thursday, June 15, 2023 / 10:30 AM - 11:00 AM PDT
Whit Andrews, Distinguished VP Analyst, Gartner
Gartner's Impact Radar for trends and technologies is assembled from hundreds of technology profiles and dozens of trends annually. This session will distill that to the IT services providers' priority list, depending on their target market and intended offer.
Thursday, June 15, 2023 / 10:30 AM - 12:00 PM PDT
Adrian Lee, Sr Director Analyst, Gartner
For the truly customer-centric, attend this workshop to learn how to apply weighting to the various criteria to determine and prioritize the experience delivered through your products. Based upon your product strategy, this workshop serves product leaders and managers with actionable steps to assess their team's CX management levels to achieve strategic customer growth and retention goals.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Chris Meering, VP Analyst, Gartner
Turbulent times amplifies the importance of Product leaders to doubling down on discovery and validation of customer needs before investing in new products and capabilities. However, many product teams still struggle to capture valuable customer insights required to create compelling and differentiated products and services required to maximize the chances of success in an increasingly competitive market.
Thursday, June 15, 2023 / 12:00 PM - 12:45 PM PDT
Dennis Gaughan, Distinguished VP Analyst, Gartner
Katie Gove, Sr Director Analyst, Gartner
As a follow-up to the keynote, “Rethinking Constraints to Create New Value Opportunities,“ connect with Gartner analysts on your follow-up questions. As these new constraints emerge that challenge traditional models, how do you connect your value proposition to client expectations, what are the constraints that you need to overcome, and how do you evolve your competitive context to achieve the path to efficient growth?
Thursday, June 15, 2023 / 02:00 PM - 02:45 PM PDT
Maria Marino, VP Analyst, Gartner
Guided user journeys that encourage adoption are foundational to achieving customer value. This roundtable will cover digital adoption platforms (DAP) and product analytics to diagnose and design winning user journeys.
- Using product analytics to diagnose current state,
- Identifying priority customer use cases,
- Applying DAPs to maximize solution value.
Thursday, June 15, 2023 / 02:00 PM - 03:30 PM PDT
Laz Gonzalez, Sr Director Analyst, Gartner
Learn Gartner’s proven process to positively shape customer behavior for growth through comprehensive incentive programs. Attendees will then apply this approach through two hands-on scenarios, including system integrator and cloud service provider partner programs. You will leave with the skills and processes needed to drive better-incentivized ecosystem performance across your partner ecosystem.
Thursday, June 15, 2023 / 02:00 PM - 03:30 PM PDT
Mark McDonald, Distinguished VP Analyst, Gartner
Business outcomes are the tangible value customers seek from products or services. This workshop focuses on how technology and service providers define, apply and compete based on business outcomes. Based on customer case studies, this working session provides practical and hands-on experience working with outcomes.
Thursday, June 15, 2023 / 02:45 PM - 03:15 PM PDT
Ed Anderson, Distinguished VP Analyst, Gartner
IT markets are constantly shifting due to technology innovation, evolving buyer patterns and global economic disruptions. This session will highlight the key cloud market trends resulting from today's economic uncertainties and outline the market shifts product managers must anticipate to successfully compete in future cloud markets.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Chris Meering, VP Analyst, Gartner
Turbulent times changes the underlying foundation of many product related decisions. Competitive and market intelligence (C&MI) analysis is a critical foundation required by roles as diverse as corporate strategy, product management, marketing and sales. Organizations must align and optimize C&MI activities and look to exploit the sphere of influence beyond traditional boundaries to secure growth
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Derry Finkeldey, VP Analyst, Gartner
Retention-focused tech providers may keep their customers, but miss opportunities to grow them. Organizations prioritizing ongoing relevance to customer needs are more likely to cultivate thriving customer relationships. This session guides tech providers in moving beyond a transaction-oriented and retention-based mindset to achieve high quality and high growth customer relationships that last.
Wednesday, June 14, 2023 / 11:00 AM - 11:30 AM PDT
Hank Barnes, Distinguished VP Analyst, Gartner
As markets evolve, the type of companies interested in adopting or replacing change. While this is well understood, most providers do not do enough to tailor their go-to-market approaches to the stage of the market. This session will help product leaders learn how to adjust messaging, content and engagement activities as markets evolve increasing their effectiveness.
Wednesday, June 14, 2023 / 11:00 AM - 12:30 PM PDT
Molly Beams, Sr Director Analyst, Gartner
Buyers face a growing, fluid landscape of viable technology options to obtain any given set of capabilities, so providers' differentiation focused solely on feature/function falls short. This workshop will enable you to expand the thinking of your strengths, prioritize and vet them based on the buyer's perspective, and add substance to properly showcase the compelling reasons buyers should align with you.
Wednesday, June 14, 2023 / 11:45 AM - 12:15 PM PDT
David Yockelson, VP Analyst, Gartner
Marketing and selling capabilities is 1980ies. Articulating value is the only way to outperform the competition now. Teams are often immature in identifying, communicating and tracking customer value. When executed correctly, technology providers have increased close rates by 70% and expanded business by five times - but beware - it takes work.
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Christy Ferguson, VP Analyst, Gartner
Cliff Dinwiddie, Vice President of Strategic Marketing, Windstream Enterprise
Join us to hear how Cliff Dinwiddie, VP of Enterprise Marketing is enabling Windstream's transformation from a national telecom carrier into a managed service provider. In this lively session, find out how Windstream saw a 300% ROI increase in opportunity creation by addressing brand awareness, demand generation and sales interlock to deliver personalized buyer experiences for target accounts.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
Alan Antin, VP Analyst, Gartner
Customers continue to place more emphasis on sustainability in their buying decisions. Communication about environmental practices takes place across a continuum. At one end is greenwashing, where misleading sustainability claims are made. Embellishing claims can lead to a short-term boost with stakeholders but create reputational, litigation risks and dissatisfied customers.
Thursday, June 15, 2023 / 12:00 PM - 12:45 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join your peers from across the technology industry for a dynamic exchange of best practices for elevating the customer experience. Participants will have the opportunity to engage in open and honest discussions about their challenges, share their successes and learn from their peers. Topics of discussion will include the latest trends in customer experience, creating a customer-centric culture, and strategies for measuring and improving customer satisfaction.
Thursday, June 15, 2023 / 02:00 PM - 02:30 PM PDT
Molly Beams, Sr Director Analyst, Gartner
Developers' buying power is exploding across a growing variety of tech categories. However, they are notorious for eschewing traditional marketing, so providers are unclear on how to reach them. Product Marketers can augment their Developer Relations counterparts to provide a nuanced go-to-market plan to attract and monetize this increasingly relevant persona.
Thursday, June 15, 2023 / 02:00 PM - 03:30 PM PDT
Mark McDonald, Distinguished VP Analyst, Gartner
Business outcomes are the tangible value customers seek from products or services. This workshop focuses on how technology and service providers define, apply and compete based on business outcomes. Based on customer case studies, this working session provides practical and hands-on experience working with outcomes.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join us to explore the role of influencers in the buyer journey. Attendees will learn how to deploy key influencers and measure the impact of their efforts. During this session, Larry Bissinger, head of influencer relations at Atos, will share his experience building a successful influencer program that aligns with Atos’s business goals and supports the overall company growth strategy.
Wednesday, June 14, 2023 / 09:30 AM - 10:15 AM PDT
Eric Trenk, VP Analyst, Gartner
Maria Marino, VP Analyst, Gartner
A convergence of forces have reset the environment in which tech providers operate and compete, driving a renewed focus on efficient growth. Tech providers must invest in their customer base, evolve their product portfolio, apply innovative technology to their operations, and adopt new go-to-market strategies that yield consistent results. In this keynote presentation, we will assess the changed landscape and explore key actions to efficiently drive customer adoption, retention and growth.
Wednesday, June 14, 2023 / 11:00 AM - 11:45 AM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
From customer advisory boards to those enabling your customer acquisition and retention strategy, join this roundtable to discuss the top practices of thriving communities. Our conversations will connect these insights to the actions needed to drive growth and strong engagement across communities at scale.
Wednesday, June 14, 2023 / 11:45 AM - 12:15 PM PDT
Mark McDonald, Distinguished VP Analyst, Gartner
Economic uncertainty challenges technology and service providers assumptions about growth and competitiveness. Without a way forward, leaders are left with hunkering down and waiting out the economy. This session provides a framework for turning uncertainty into action and action into results. Based on date on more than 190 companies, this session will give leaders a part forward now and for the future.
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Peter Havart-Simkin, VP Analyst, Gartner
In this session, we will look at how RevOps transforms the intersections of sales, marketing, and customer service. Attendees will be equipped with a near and long-term RevOps action plan to move their strategy forward in the face of changing buyer behaviors as a catalyst for growth.
Wednesday, June 14, 2023 / 04:00 PM - 04:30 PM PDT
Dennis Gaughan, Distinguished VP Analyst, Gartner
The shift to cloud has changed the way customers consume and get value from technology. Customers want outcomes, not individual products or services, which means your offerings are only part of the complete solution. Marketplace and ecosystem participation heavily influence your growth trajectory. This session will highlight the impact of these disruptive shifts and provide strategies to exploit them.
Thursday, June 15, 2023 / 09:00 AM - 09:45 AM PDT
Katie Gove, Sr Director Analyst, Gartner
Dennis Gaughan, Distinguished VP Analyst, Gartner
For years, the tech industry has been defined by fairly rigid choices: You are a software company, a service provider or a systems company. New constraints have emerged that challenge traditional models. This keynote will explore the collision between the constraints of a turbulent world, changing customer behaviors, and an evolving competitive landscape to provide a new path to efficient growth.
Thursday, June 15, 2023 / 10:30 AM - 11:00 AM PDT
Peter Havart-Simkin, VP Analyst, Gartner
RevOps promises the removal of costly silos and complex hand-offs spanning marketing, sales and customer service. The success of RevOps must be underpinned by technologies that enable collaboration through a common set of tools, applications, data and KPIs. This session will connect pivotal RevTech enablers based on where you are in your RevOps journey to drive your RevOps action plan.
Thursday, June 15, 2023 / 12:00 PM - 12:30 PM PDT
John Santoro, Sr Director Analyst, Gartner
Technology providers are missing opportunities to take advantage of APIs to grow revenue, increase retention, and deliver new products and services. This session will explore three approaches using API Innovation to help product leaders differentiate their offerings and create new business models.
Thursday, June 15, 2023 / 12:00 PM - 12:30 PM PDT
Brian Doherty, Sr Director Analyst, Gartner
Technology vendors cultivate a wide variety of partnerships, from integration partners with which they combine their offerings to go-to-market partners that add that essential last element to the solution to whole vendor ecosystems that expose their products to a wider world. How can product managers leverage these partnerships (in unique ways) to both improve their products and expand their reach?
Thursday, June 15, 2023 / 02:00 PM - 02:30 PM PDT
Eric Goodness, Distinguished VP Analyst, Gartner
Business value challenges have slowed IoT promise realization. Emerging technologies, such as new edge infrastructure, AI, and advanced sensors, are expanding the business value potential of IoT and moving the promise closer to reality. Product leaders can capitalize on these advancements to extend their products and market opportunities.
Wednesday, June 14, 2023 / 12:30 PM - 01:15 PM PDT
Eric Trenk, VP Analyst, Gartner
Maria Marino, VP Analyst, Gartner
The opportunity to drive market valuations or investment with a “growth at any cost” strategy has closed. Economic uncertainty, changed workforce expectations and shifting buying behavior have altered the landscape so that growth alone no longer defines success – efficient growth is the new requirement. Our earlier keynote presenters will address audience questions for achieving efficient growth.
Wednesday, June 14, 2023 / 11:00 AM - 11:45 AM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
From customer advisory boards to those enabling your customer acquisition and retention strategy, join this roundtable to discuss the top practices of thriving communities. Our conversations will connect these insights to the actions needed to drive growth and strong engagement across communities at scale.
Wednesday, June 14, 2023 / 11:00 AM - 12:30 PM PDT
Molly Beams, Sr Director Analyst, Gartner
Buyers face a growing, fluid landscape of viable technology options to obtain any given set of capabilities, so providers' differentiation focused solely on feature/function falls short. This workshop will enable you to expand the thinking of your strengths, prioritize and vet them based on the buyer's perspective, and add substance to properly showcase the compelling reasons buyers should align with you.
Wednesday, June 14, 2023 / 11:45 AM - 12:15 PM PDT
Mark McDonald, Distinguished VP Analyst, Gartner
Economic uncertainty challenges technology and service providers assumptions about growth and competitiveness. Without a way forward, leaders are left with hunkering down and waiting out the economy. This session provides a framework for turning uncertainty into action and action into results. Based on date on more than 190 companies, this session will give leaders a part forward now and for the future.
Wednesday, June 14, 2023 / 11:45 AM - 12:15 PM PDT
Annette Jump, VP Analyst, Gartner
Synthetic data is the key to amplifying business value across machine learning model training, software testing, quality improvement and allowing deep data analysis while protecting privacy. Join us to hear about the promising business use cases, the best sources of business value, and the pitfalls to avoid when integrating synthetic data into your AI and software products.
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Gregor Petri, VP Analyst, Gartner
Enterprises are rethinking their cloud strategies as the expected outcomes are not meeting expectations. Industry clouds are your ticket to restart the growth by bridging the gap customers experience between technology investments and business outcomes. Learn how to leverage Composable Industry Cloud Platforms, a 2023 Gartner strategic technology top trend, to create value for your customers.
Wednesday, June 14, 2023 / 02:30 PM - 03:00 PM PDT
Ed Anderson, Distinguished VP Analyst, Gartner
CEOs identify sustainability as a top 10 strategic business priority and expect technology providers to deliver sustainability benefits through their product and service offerings. This session will outline approaches to incorporate sustainability benefits in product offerings and how to use sustainability as a competitive advantage.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
Adrian Lee, Sr Director Analyst, Gartner
Only one in three product managers obtain CX data from in-product usage and other data sources. With the latest advances in product analytics capabilities, product managers can learn how to maximize its use in product design and development to gain real-time and deeper insights into end-user behaviors, frustrations, and technical issues in order to deliver more compelling experiences.
Wednesday, June 14, 2023 / 04:00 PM - 04:30 PM PDT
Mark Petty, Sr Director Analyst, Gartner
Join this session to delve into the key insights from early growth tech providers who have navigated and succeeded in pivoting through change and disruption. Whether you are launching a new product or seeking to transform your business, this session will provide you with new perspectives and insights to help you identify opportunities and overcome obstacles.
Thursday, June 15, 2023 / 09:00 AM - 09:45 AM PDT
Katie Gove, Sr Director Analyst, Gartner
Dennis Gaughan, Distinguished VP Analyst, Gartner
For years, the tech industry has been defined by fairly rigid choices: You are a software company, a service provider or a systems company. New constraints have emerged that challenge traditional models. This keynote will explore the collision between the constraints of a turbulent world, changing customer behaviors, and an evolving competitive landscape to provide a new path to efficient growth.
Thursday, June 15, 2023 / 10:30 AM - 11:00 AM PDT
Lawrence Pingree, VP Analyst, Gartner
Automated Moving Target defense is a revolutionary approach to cyber security that will transform the way we protect products and services. We will identify the technology challenges, the benefits of the technique, examine key in-market technologies, and how Gartner expects transformation of future cyber defensive measures.
Thursday, June 15, 2023 / 10:30 AM - 11:00 AM PDT
Whit Andrews, Distinguished VP Analyst, Gartner
Gartner's Impact Radar for trends and technologies is assembled from hundreds of technology profiles and dozens of trends annually. This session will distill that to the IT services providers' priority list, depending on their target market and intended offer.
Thursday, June 15, 2023 / 10:30 AM - 12:00 PM PDT
Adrian Lee, Sr Director Analyst, Gartner
For the truly customer-centric, attend this workshop to learn how to apply weighting to the various criteria to determine and prioritize the experience delivered through your products. Based upon your product strategy, this workshop serves product leaders and managers with actionable steps to assess their team's CX management levels to achieve strategic customer growth and retention goals.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Chris Meering, VP Analyst, Gartner
Turbulent times amplifies the importance of Product leaders to doubling down on discovery and validation of customer needs before investing in new products and capabilities. However, many product teams still struggle to capture valuable customer insights required to create compelling and differentiated products and services required to maximize the chances of success in an increasingly competitive market.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Maria Marino, VP Analyst, Gartner
The biggest growth opportunity is your existing customer base. In fact, two-thirds of tech providers’ leads are generated from existing accounts. Tap into this growth source by understanding:
- What triggers these growth decisions?
- How do buyers evaluate renewal and expansion decisions?
- What speeds up and what delays renewal and expansion decisions?
Thursday, June 15, 2023 / 12:00 PM - 12:45 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join your peers from across the technology industry for a dynamic exchange of best practices for elevating the customer experience. Participants will have the opportunity to engage in open and honest discussions about their challenges, share their successes and learn from their peers. Topics of discussion will include the latest trends in customer experience, creating a customer-centric culture, and strategies for measuring and improving customer satisfaction.
Thursday, June 15, 2023 / 02:00 PM - 02:30 PM PDT
Molly Beams, Sr Director Analyst, Gartner
Developers' buying power is exploding across a growing variety of tech categories. However, they are notorious for eschewing traditional marketing, so providers are unclear on how to reach them. Product Marketers can augment their Developer Relations counterparts to provide a nuanced go-to-market plan to attract and monetize this increasingly relevant persona.
Thursday, June 15, 2023 / 02:00 PM - 02:45 PM PDT
Maria Marino, VP Analyst, Gartner
Guided user journeys that encourage adoption are foundational to achieving customer value. This roundtable will cover digital adoption platforms (DAP) and product analytics to diagnose and design winning user journeys.
- Using product analytics to diagnose current state,
- Identifying priority customer use cases,
- Applying DAPs to maximize solution value.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Chris Meering, VP Analyst, Gartner
Turbulent times changes the underlying foundation of many product related decisions. Competitive and market intelligence (C&MI) analysis is a critical foundation required by roles as diverse as corporate strategy, product management, marketing and sales. Organizations must align and optimize C&MI activities and look to exploit the sphere of influence beyond traditional boundaries to secure growth
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Bill Ray, VP Analyst, Gartner
Estimating the value of smart robots is critical to appropriate investment, monetization and go-to-market decisions. Traditional focus has been on reducing staff costs, but improved efficiencies and greater precision may provide even greater value. By applying the Markov decision process, product leaders can build economic models incorporating the value of tasks executed by smart robots.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Derry Finkeldey, VP Analyst, Gartner
Retention-focused tech providers may keep their customers, but miss opportunities to grow them. Organizations prioritizing ongoing relevance to customer needs are more likely to cultivate thriving customer relationships. This session guides tech providers in moving beyond a transaction-oriented and retention-based mindset to achieve high quality and high growth customer relationships that last.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join us to explore the role of influencers in the buyer journey. Attendees will learn how to deploy key influencers and measure the impact of their efforts. During this session, Larry Bissinger, head of influencer relations at Atos, will share his experience building a successful influencer program that aligns with Atos’s business goals and supports the overall company growth strategy.
Wednesday, June 14, 2023 / 09:30 AM - 10:15 AM PDT
Eric Trenk, VP Analyst, Gartner
Maria Marino, VP Analyst, Gartner
A convergence of forces have reset the environment in which tech providers operate and compete, driving a renewed focus on efficient growth. Tech providers must invest in their customer base, evolve their product portfolio, apply innovative technology to their operations, and adopt new go-to-market strategies that yield consistent results. In this keynote presentation, we will assess the changed landscape and explore key actions to efficiently drive customer adoption, retention and growth.
Wednesday, June 14, 2023 / 11:00 AM - 11:30 AM PDT
Clifton Gilley, VP Analyst, Gartner
As the world around us grows more complicated and uncertain, product managers must adapt and expand their methods of dealing with the unknown. Join this discussion of three crucial imperatives that product managers must adopt to succeed in optimizing customer and client value in the face of complex uncertainties.
Wednesday, June 14, 2023 / 02:30 PM - 03:00 PM PDT
Jeff Chamberlain, VP Analyst, Gartner
Free trial and Freemium product offerings are transforming established methods for customer acquisition through product-led growth (PLG). This session unpacks the top three business outcomes and underlying practices and processes leveraged by top performing PLG programs.
Wednesday, June 14, 2023 / 02:30 PM - 03:00 PM PDT
Katie Gove, Sr Director Analyst, Gartner
Demand for IT services remains strong despite the macroeconomic headwinds. Organizations have brought forward digital business transformation plans by at least five years to adapt to a postpandemic world. Yet while some areas of IT services are posting double-digit growth, others aren't. Service providers must prioritize for what's driving growth in IT services.
Wednesday, June 14, 2023 / 02:30 PM - 03:15 PM PDT
David Yockelson, VP Analyst, Gartner
Traditional top-down selling requires discovery and qualification before demo. But less patient buyers won't wait; they want a product experience now. Interactive demonstrations provide a way to offer that. Learn why this tech has great efficacy and how to make the best decisions based on our market guide.
Thursday, June 15, 2023 / 12:00 PM - 12:30 PM PDT
Jeff Chamberlain, VP Analyst, Gartner
Ruth Juni, Director, Product Marketing, Demandbase
Ken Rudin, SVP User Growth,, ThoughtSpot
This session focuses on two tech providers that will both unpack their aspirations, challenges and results generated from a product led growth (PLG) go-to-market strategy. Learn from these provider journeys spanning top-down traditional sales-led and bottom-up product-led origins. You will leave with a new approach and perspective to mature your PLG strategy.
Thursday, June 15, 2023 / 02:45 PM - 03:15 PM PDT
David Yockelson, VP Analyst, Gartner
Product-led growth (PLG) is data-driven. Data spanning application users, usage, telemetry and engagement is vital to self-serve motions that drive PLG strategies. This session unpacks emerging solutions that simplify your acquisition and leverage of the data driving your PLG strategy. Move from focusing on the underlying infrastructure to focus on the operational growth of your PLG conversions.
Wednesday, June 14, 2023 / 11:00 AM - 11:30 AM PDT
Eric Goodness, Distinguished VP Analyst, Gartner
The impact of AI-enabled products and services is disruptive to established technology markets and creates new revenue opportunities. However, most providers are unable to quantify, articulate and sell the value of AI. This presentation highlights how product leaders can elevate the business value of AI-enabled solutions and ensure that the use of AI is focused on impactful outcomes.
Wednesday, June 14, 2023 / 11:00 AM - 11:30 AM PDT
Mark Petty, Sr Director Analyst, Gartner
Growth demands innovation and investment above the status quo. This session will take you on a journey to understand the importance of a measured approach to portfolio expansion in driving customer lifetime value and net revenue retention. By the end of this session, you'll have a methodology to help you identify the right growth bets for your product or service portfolio.
Wednesday, June 14, 2023 / 11:00 AM - 11:30 AM PDT
Clifton Gilley, VP Analyst, Gartner
As the world around us grows more complicated and uncertain, product managers must adapt and expand their methods of dealing with the unknown. Join this discussion of three crucial imperatives that product managers must adopt to succeed in optimizing customer and client value in the face of complex uncertainties.
Wednesday, June 14, 2023 / 11:00 AM - 11:45 AM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
From customer advisory boards to those enabling your customer acquisition and retention strategy, join this roundtable to discuss the top practices of thriving communities. Our conversations will connect these insights to the actions needed to drive growth and strong engagement across communities at scale.
Wednesday, June 14, 2023 / 11:00 AM - 12:30 PM PDT
Jim Hare, Distinguished VP Analyst, Gartner
Whit Andrews, Distinguished VP Analyst, Gartner
AI introduces a wide range of challenges, including model, compliance, operational, legal, reputational and regulatory risks. Tech providers must anticipate and proactively address these systemwide AI risks to help customers achieve the benefits of implementing AI. In this workshop, attendees will collaborate to understand design and technology choices to derisk their AI solutions.
Wednesday, June 14, 2023 / 11:45 AM - 12:15 PM PDT
Mark McDonald, Distinguished VP Analyst, Gartner
Economic uncertainty challenges technology and service providers assumptions about growth and competitiveness. Without a way forward, leaders are left with hunkering down and waiting out the economy. This session provides a framework for turning uncertainty into action and action into results. Based on date on more than 190 companies, this session will give leaders a part forward now and for the future.
Wednesday, June 14, 2023 / 11:45 AM - 12:15 PM PDT
Annette Jump, VP Analyst, Gartner
Synthetic data is the key to amplifying business value across machine learning model training, software testing, quality improvement and allowing deep data analysis while protecting privacy. Join us to hear about the promising business use cases, the best sources of business value, and the pitfalls to avoid when integrating synthetic data into your AI and software products.
Wednesday, June 14, 2023 / 02:30 PM - 03:00 PM PDT
Katie Gove, Sr Director Analyst, Gartner
Demand for IT services remains strong despite the macroeconomic headwinds. Organizations have brought forward digital business transformation plans by at least five years to adapt to a postpandemic world. Yet while some areas of IT services are posting double-digit growth, others aren't. Service providers must prioritize for what's driving growth in IT services.
Wednesday, June 14, 2023 / 02:30 PM - 03:00 PM PDT
Derry Finkeldey, VP Analyst, Gartner
Everyone wants to influence senior business leaders, who are increasingly at the center of technology buying decisions. But many tech providers tell us they find it hard to get their attention, let alone their trust. Learn from Gartner's business buyer behavior research how to craft value stories that will make these buyers the advocate for your solution.
Wednesday, June 14, 2023 / 02:30 PM - 04:00 PM PDT
Brian Doherty, Sr Director Analyst, Gartner
Hybrid work is the new norm. 'Conversing in the lounge' will now have to be integrated explicitly into products. In this workshop, you will discover key interaction points with design thinking and customer empathy and improve your product experience by seamlessly integrating with modern collaboration tools such as workstream collaboration, meeting solutions, and project management.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
Adrian Lee, Sr Director Analyst, Gartner
Only one in three product managers obtain CX data from in-product usage and other data sources. With the latest advances in product analytics capabilities, product managers can learn how to maximize its use in product design and development to gain real-time and deeper insights into end-user behaviors, frustrations, and technical issues in order to deliver more compelling experiences.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Bill Ray, VP Analyst, Gartner
Earth intelligence has moved well beyond pretty maps and national trends. New satellites and new analysis techniques are tracking production, disruption and risk on a global and local level. Case studies from around the world and across industries demonstrate how enterprises are using earth intelligence to improve productivity, reduce costs and control environmental impacts.
Thursday, June 15, 2023 / 12:00 PM - 12:30 PM PDT
John Santoro, Sr Director Analyst, Gartner
Technology providers are missing opportunities to take advantage of APIs to grow revenue, increase retention, and deliver new products and services. This session will explore three approaches using API Innovation to help product leaders differentiate their offerings and create new business models.
Thursday, June 15, 2023 / 02:00 PM - 02:30 PM PDT
Eric Goodness, Distinguished VP Analyst, Gartner
Business value challenges have slowed IoT promise realization. Emerging technologies, such as new edge infrastructure, AI, and advanced sensors, are expanding the business value potential of IoT and moving the promise closer to reality. Product leaders can capitalize on these advancements to extend their products and market opportunities.
Thursday, June 15, 2023 / 02:00 PM - 02:30 PM PDT
Clifton Gilley, VP Analyst, Gartner
Product managers often use development estimates as part of the planning process, but relying on these estimates is no guarantee of success. Instead of using estimates that provide a false sense of precision, product managers should work with development teams and business stakeholders to account for uncertainty in the plan.
Thursday, June 15, 2023 / 02:00 PM - 02:45 PM PDT
Jim Hare, Distinguished VP Analyst, Gartner
The hype around generative AI, like ChatGPT and DALL-E 2, has been amplified as the result of cutting-edge AI chatbots, image and voice services built on large language models. In this ask the expert session, attendees will better understand the trends, use cases, and risks associated with generative AI and what actions they should consider in using the innovation in their product or service.
Thursday, June 15, 2023 / 02:45 PM - 03:15 PM PDT
Annette Jump, VP Analyst, Gartner
Integrating conversational AI technologies and virtual assistants into existing products can significantly improve their capabilities, process automation and empower new use cases. Discover the best monetization opportunities, the business values those use cases may provide for organizations, and how to quantify those benefits for your clients.
Thursday, June 15, 2023 / 02:45 PM - 03:15 PM PDT
Ed Anderson, Distinguished VP Analyst, Gartner
IT markets are constantly shifting due to technology innovation, evolving buyer patterns and global economic disruptions. This session will highlight the key cloud market trends resulting from today's economic uncertainties and outline the market shifts product managers must anticipate to successfully compete in future cloud markets.
Wednesday, June 14, 2023 / 11:00 AM - 11:30 AM PDT
Hank Barnes, Distinguished VP Analyst, Gartner
As markets evolve, the type of companies interested in adopting or replacing change. While this is well understood, most providers do not do enough to tailor their go-to-market approaches to the stage of the market. This session will help product leaders learn how to adjust messaging, content and engagement activities as markets evolve increasing their effectiveness.
Wednesday, June 14, 2023 / 11:00 AM - 11:45 AM PDT
Alan Antin, VP Analyst, Gartner
The technology marketing and sales world has evolved from the era of interruption tactics like cold calling and push advertising, to inbound strategies like content marketing and SEO. Recently, a new era has emerged that supports in-market demand sensing utilizing third-party intent data. In this session, join your peers for a roundtable discussion of pragmatic application of intent data.
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Christy Ferguson, VP Analyst, Gartner
Cliff Dinwiddie, Vice President of Strategic Marketing, Windstream Enterprise
Join us to hear how Cliff Dinwiddie, VP of Enterprise Marketing is enabling Windstream's transformation from a national telecom carrier into a managed service provider. In this lively session, find out how Windstream saw a 300% ROI increase in opportunity creation by addressing brand awareness, demand generation and sales interlock to deliver personalized buyer experiences for target accounts.
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Peter Havart-Simkin, VP Analyst, Gartner
In this session, we will look at how RevOps transforms the intersections of sales, marketing, and customer service. Attendees will be equipped with a near and long-term RevOps action plan to move their strategy forward in the face of changing buyer behaviors as a catalyst for growth.
Wednesday, June 14, 2023 / 02:30 PM - 03:00 PM PDT
Jeff Chamberlain, VP Analyst, Gartner
Free trial and Freemium product offerings are transforming established methods for customer acquisition through product-led growth (PLG). This session unpacks the top three business outcomes and underlying practices and processes leveraged by top performing PLG programs.
Wednesday, June 14, 2023 / 02:30 PM - 03:15 PM PDT
David Yockelson, VP Analyst, Gartner
Traditional top-down selling requires discovery and qualification before demo. But less patient buyers won't wait; they want a product experience now. Interactive demonstrations provide a way to offer that. Learn why this tech has great efficacy and how to make the best decisions based on our market guide.
Wednesday, June 14, 2023 / 02:30 PM - 04:00 PM PDT
Jen Singleton, VP Analyst, Gartner
Managing the B2B lifecycle is a challenge. Marketing teams need to maximize their dashboards to track performance in customer acquisition, customer success, account-based marketing and product-led growth. In this workshop, attendees will optimize their metrics and dashboards to demonstrate marketing impact to key stakeholders.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
Jenifer Silverstein, Sr Director Analyst, Gartner
ABM programs have proven to generate double-digit pipeline lift relative to traditional demand generation and prospecting. This session will unpack the practices and technologies that best-in-class ABM programs leverage to eclipse average pipeline lift results. Attendees will leave with an action plan reflecting these best-in-class insights to optimize their established ABM programs.
Thursday, June 15, 2023 / 10:30 AM - 11:00 AM PDT
Peter Havart-Simkin, VP Analyst, Gartner
RevOps promises the removal of costly silos and complex hand-offs spanning marketing, sales and customer service. The success of RevOps must be underpinned by technologies that enable collaboration through a common set of tools, applications, data and KPIs. This session will connect pivotal RevTech enablers based on where you are in your RevOps journey to drive your RevOps action plan.
Thursday, June 15, 2023 / 12:00 PM - 12:30 PM PDT
Jeff Chamberlain, VP Analyst, Gartner
Ruth Juni, Director, Product Marketing, Demandbase
Ken Rudin, SVP User Growth,, ThoughtSpot
This session focuses on two tech providers that will both unpack their aspirations, challenges and results generated from a product led growth (PLG) go-to-market strategy. Learn from these provider journeys spanning top-down traditional sales-led and bottom-up product-led origins. You will leave with a new approach and perspective to mature your PLG strategy.
Thursday, June 15, 2023 / 12:00 PM - 12:30 PM PDT
Jenifer Silverstein, Sr Director Analyst, Gartner
What is the optimal marketing mix to achieve success? This session will reveal a first glimpse of Gartner's 2023 benchmark research. Learn about the channels, content types and calls to action that most impact awareness and conversions. Further, we'll explore how to apply this information when building demand-generation programs.
Thursday, June 15, 2023 / 12:00 PM - 12:45 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join your peers from across the technology industry for a dynamic exchange of best practices for elevating the customer experience. Participants will have the opportunity to engage in open and honest discussions about their challenges, share their successes and learn from their peers. Topics of discussion will include the latest trends in customer experience, creating a customer-centric culture, and strategies for measuring and improving customer satisfaction.
Thursday, June 15, 2023 / 02:00 PM - 02:30 PM PDT
Molly Beams, Sr Director Analyst, Gartner
Developers' buying power is exploding across a growing variety of tech categories. However, they are notorious for eschewing traditional marketing, so providers are unclear on how to reach them. Product Marketers can augment their Developer Relations counterparts to provide a nuanced go-to-market plan to attract and monetize this increasingly relevant persona.
Thursday, June 15, 2023 / 02:00 PM - 03:30 PM PDT
Mark McDonald, Distinguished VP Analyst, Gartner
Business outcomes are the tangible value customers seek from products or services. This workshop focuses on how technology and service providers define, apply and compete based on business outcomes. Based on customer case studies, this working session provides practical and hands-on experience working with outcomes.
Thursday, June 15, 2023 / 02:45 PM - 03:15 PM PDT
Eric Hunter, VP Analyst, Gartner
Your website should be the cornerstone of your demand generation strategy. Often, it becomes the exact opposite. This session equips you to reshape your messaging strategy and engagement tactics to transition your website from good to great.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join us to explore the role of influencers in the buyer journey. Attendees will learn how to deploy key influencers and measure the impact of their efforts. During this session, Larry Bissinger, head of influencer relations at Atos, will share his experience building a successful influencer program that aligns with Atos’s business goals and supports the overall company growth strategy.
Wednesday, June 14, 2023 / 02:30 PM - 03:00 PM PDT
Derry Finkeldey, VP Analyst, Gartner
Everyone wants to influence senior business leaders, who are increasingly at the center of technology buying decisions. But many tech providers tell us they find it hard to get their attention, let alone their trust. Learn from Gartner's business buyer behavior research how to craft value stories that will make these buyers the advocate for your solution.
Wednesday, June 14, 2023 / 02:30 PM - 03:15 PM PDT
David Yockelson, VP Analyst, Gartner
Traditional top-down selling requires discovery and qualification before demo. But less patient buyers won't wait; they want a product experience now. Interactive demonstrations provide a way to offer that. Learn why this tech has great efficacy and how to make the best decisions based on our market guide.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join us to explore the role of influencers in the buyer journey. Attendees will learn how to deploy key influencers and measure the impact of their efforts. During this session, Larry Bissinger, head of influencer relations at Atos, will share his experience building a successful influencer program that aligns with Atos’s business goals and supports the overall company growth strategy.
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Eric Hunter, VP Analyst, Gartner
As we look to 2025, the presence of data and analytics capabilities in digital products is rapidly changing. From the rise of machine-centric customers to the increasing demands of the composable enterprise, product leaders must prioritize five data and analytics capabilities for greater customer relevance in this evolving landscape.
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Peter Havart-Simkin, VP Analyst, Gartner
In this session, we will look at how RevOps transforms the intersections of sales, marketing, and customer service. Attendees will be equipped with a near and long-term RevOps action plan to move their strategy forward in the face of changing buyer behaviors as a catalyst for growth.
Wednesday, June 14, 2023 / 02:30 PM - 04:00 PM PDT
Jen Singleton, VP Analyst, Gartner
Managing the B2B lifecycle is a challenge. Marketing teams need to maximize their dashboards to track performance in customer acquisition, customer success, account-based marketing and product-led growth. In this workshop, attendees will optimize their metrics and dashboards to demonstrate marketing impact to key stakeholders.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
Adrian Lee, Sr Director Analyst, Gartner
Only one in three product managers obtain CX data from in-product usage and other data sources. With the latest advances in product analytics capabilities, product managers can learn how to maximize its use in product design and development to gain real-time and deeper insights into end-user behaviors, frustrations, and technical issues in order to deliver more compelling experiences.
Wednesday, June 14, 2023 / 04:00 PM - 04:30 PM PDT
Michael Maziarka, VP Analyst, Gartner
Adoption rarely happens organically. People, process and tech are essential to grow and scale retention and growth. But, "technology" is more than one product. You need both operational and customer-facing solutions. This session provides an overview of the range of tech available to guide customers to value realization.
Thursday, June 15, 2023 / 10:30 AM - 11:00 AM PDT
Peter Havart-Simkin, VP Analyst, Gartner
RevOps promises the removal of costly silos and complex hand-offs spanning marketing, sales and customer service. The success of RevOps must be underpinned by technologies that enable collaboration through a common set of tools, applications, data and KPIs. This session will connect pivotal RevTech enablers based on where you are in your RevOps journey to drive your RevOps action plan.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Chrissy Healey, VP Analyst, Gartner
Alessandra Yockelson, Chief Human Resource Officer, Pure Storage
Companies in the top quartile of executive team diversity are 25% more likely to have above-average profitability, bringing broader perspectives to decisions and reflecting expectations of their buyers. Learn how one of your peers has reimagined their approach to growth through leadership accountability, innovative tools and gamification with diversity as a catalyst to overall transformation and business growth.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Chris Meering, VP Analyst, Gartner
Turbulent times amplifies the importance of Product leaders to doubling down on discovery and validation of customer needs before investing in new products and capabilities. However, many product teams still struggle to capture valuable customer insights required to create compelling and differentiated products and services required to maximize the chances of success in an increasingly competitive market.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Bill Ray, VP Analyst, Gartner
Earth intelligence has moved well beyond pretty maps and national trends. New satellites and new analysis techniques are tracking production, disruption and risk on a global and local level. Case studies from around the world and across industries demonstrate how enterprises are using earth intelligence to improve productivity, reduce costs and control environmental impacts.
Thursday, June 15, 2023 / 02:45 PM - 03:15 PM PDT
Annette Jump, VP Analyst, Gartner
Integrating conversational AI technologies and virtual assistants into existing products can significantly improve their capabilities, process automation and empower new use cases. Discover the best monetization opportunities, the business values those use cases may provide for organizations, and how to quantify those benefits for your clients.
Thursday, June 15, 2023 / 02:45 PM - 03:15 PM PDT
David Yockelson, VP Analyst, Gartner
Product-led growth (PLG) is data-driven. Data spanning application users, usage, telemetry and engagement is vital to self-serve motions that drive PLG strategies. This session unpacks emerging solutions that simplify your acquisition and leverage of the data driving your PLG strategy. Move from focusing on the underlying infrastructure to focus on the operational growth of your PLG conversions.
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Christy Ferguson, VP Analyst, Gartner
Cliff Dinwiddie, Vice President of Strategic Marketing, Windstream Enterprise
Join us to hear how Cliff Dinwiddie, VP of Enterprise Marketing is enabling Windstream's transformation from a national telecom carrier into a managed service provider. In this lively session, find out how Windstream saw a 300% ROI increase in opportunity creation by addressing brand awareness, demand generation and sales interlock to deliver personalized buyer experiences for target accounts.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
Alan Antin, VP Analyst, Gartner
Customers continue to place more emphasis on sustainability in their buying decisions. Communication about environmental practices takes place across a continuum. At one end is greenwashing, where misleading sustainability claims are made. Embellishing claims can lead to a short-term boost with stakeholders but create reputational, litigation risks and dissatisfied customers.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
Jenifer Silverstein, Sr Director Analyst, Gartner
ABM programs have proven to generate double-digit pipeline lift relative to traditional demand generation and prospecting. This session will unpack the practices and technologies that best-in-class ABM programs leverage to eclipse average pipeline lift results. Attendees will leave with an action plan reflecting these best-in-class insights to optimize their established ABM programs.
Thursday, June 15, 2023 / 10:30 AM - 11:15 AM PDT
Christy Ferguson, VP Analyst, Gartner
Jenifer Silverstein, Sr Director Analyst, Gartner
Let’s be honest, the events you host for customers, users and buyers don’t suck today. But they are the number one expense on your marketing programs budget, and clients tell Gartner, there’s a lot of room for improvement. Bring your questions to our panel of analysts to hear what our research shows and what successful clients are doing to improve their events.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Maria Marino, VP Analyst, Gartner
The biggest growth opportunity is your existing customer base. In fact, two-thirds of tech providers’ leads are generated from existing accounts. Tap into this growth source by understanding:
- What triggers these growth decisions?
- How do buyers evaluate renewal and expansion decisions?
- What speeds up and what delays renewal and expansion decisions?
Thursday, June 15, 2023 / 12:00 PM - 12:30 PM PDT
Jenifer Silverstein, Sr Director Analyst, Gartner
What is the optimal marketing mix to achieve success? This session will reveal a first glimpse of Gartner's 2023 benchmark research. Learn about the channels, content types and calls to action that most impact awareness and conversions. Further, we'll explore how to apply this information when building demand-generation programs.
Thursday, June 15, 2023 / 12:00 PM - 12:45 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join your peers from across the technology industry for a dynamic exchange of best practices for elevating the customer experience. Participants will have the opportunity to engage in open and honest discussions about their challenges, share their successes and learn from their peers. Topics of discussion will include the latest trends in customer experience, creating a customer-centric culture, and strategies for measuring and improving customer satisfaction.
Thursday, June 15, 2023 / 02:00 PM - 02:30 PM PDT
Molly Beams, Sr Director Analyst, Gartner
Developers' buying power is exploding across a growing variety of tech categories. However, they are notorious for eschewing traditional marketing, so providers are unclear on how to reach them. Product Marketers can augment their Developer Relations counterparts to provide a nuanced go-to-market plan to attract and monetize this increasingly relevant persona.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join us to explore the role of influencers in the buyer journey. Attendees will learn how to deploy key influencers and measure the impact of their efforts. During this session, Larry Bissinger, head of influencer relations at Atos, will share his experience building a successful influencer program that aligns with Atos’s business goals and supports the overall company growth strategy.
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Gregor Petri, VP Analyst, Gartner
Enterprises are rethinking their cloud strategies as the expected outcomes are not meeting expectations. Industry clouds are your ticket to restart the growth by bridging the gap customers experience between technology investments and business outcomes. Learn how to leverage Composable Industry Cloud Platforms, a 2023 Gartner strategic technology top trend, to create value for your customers.
Thursday, June 15, 2023 / 12:00 PM - 12:30 PM PDT
Brian Doherty, Sr Director Analyst, Gartner
Technology vendors cultivate a wide variety of partnerships, from integration partners with which they combine their offerings to go-to-market partners that add that essential last element to the solution to whole vendor ecosystems that expose their products to a wider world. How can product managers leverage these partnerships (in unique ways) to both improve their products and expand their reach?
Wednesday, June 14, 2023 / 09:30 AM - 10:15 AM PDT
Eric Trenk, VP Analyst, Gartner
Maria Marino, VP Analyst, Gartner
A convergence of forces have reset the environment in which tech providers operate and compete, driving a renewed focus on efficient growth. Tech providers must invest in their customer base, evolve their product portfolio, apply innovative technology to their operations, and adopt new go-to-market strategies that yield consistent results. In this keynote presentation, we will assess the changed landscape and explore key actions to efficiently drive customer adoption, retention and growth.
Wednesday, June 14, 2023 / 02:30 PM - 03:00 PM PDT
Katie Gove, Sr Director Analyst, Gartner
Demand for IT services remains strong despite the macroeconomic headwinds. Organizations have brought forward digital business transformation plans by at least five years to adapt to a postpandemic world. Yet while some areas of IT services are posting double-digit growth, others aren't. Service providers must prioritize for what's driving growth in IT services.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
John Santoro, Sr Director Analyst, Gartner
Lawrence Pingree, VP Analyst, Gartner
Web3 is a sweeping industry trend that is a mix of both ethereal vapor and substantive innovation. The Web3 trend presents tech providers with significant new opportunities for growing value but also poses the need to manage a variety of risks. Risks span both business and technology domains. The way forward is to keep the focus on solving real-world business problems and avoid technology distractions.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
Adrian Lee, Sr Director Analyst, Gartner
Only one in three product managers obtain CX data from in-product usage and other data sources. With the latest advances in product analytics capabilities, product managers can learn how to maximize its use in product design and development to gain real-time and deeper insights into end-user behaviors, frustrations, and technical issues in order to deliver more compelling experiences.
Thursday, June 15, 2023 / 10:30 AM - 11:00 AM PDT
Lawrence Pingree, VP Analyst, Gartner
Automated Moving Target defense is a revolutionary approach to cyber security that will transform the way we protect products and services. We will identify the technology challenges, the benefits of the technique, examine key in-market technologies, and how Gartner expects transformation of future cyber defensive measures.
Thursday, June 15, 2023 / 10:30 AM - 12:00 PM PDT
Adrian Lee, Sr Director Analyst, Gartner
For the truly customer-centric, attend this workshop to learn how to apply weighting to the various criteria to determine and prioritize the experience delivered through your products. Based upon your product strategy, this workshop serves product leaders and managers with actionable steps to assess their team's CX management levels to achieve strategic customer growth and retention goals.
Thursday, June 15, 2023 / 12:00 PM - 12:45 PM PDT
Dennis Gaughan, Distinguished VP Analyst, Gartner
Katie Gove, Sr Director Analyst, Gartner
As a follow-up to the keynote, “Rethinking Constraints to Create New Value Opportunities,“ connect with Gartner analysts on your follow-up questions. As these new constraints emerge that challenge traditional models, how do you connect your value proposition to client expectations, what are the constraints that you need to overcome, and how do you evolve your competitive context to achieve the path to efficient growth?
Thursday, June 15, 2023 / 02:00 PM - 02:30 PM PDT
Clifton Gilley, VP Analyst, Gartner
Product managers often use development estimates as part of the planning process, but relying on these estimates is no guarantee of success. Instead of using estimates that provide a false sense of precision, product managers should work with development teams and business stakeholders to account for uncertainty in the plan.
Thursday, June 15, 2023 / 02:00 PM - 02:45 PM PDT
Jim Hare, Distinguished VP Analyst, Gartner
The hype around generative AI, like ChatGPT and DALL-E 2, has been amplified as the result of cutting-edge AI chatbots, image and voice services built on large language models. In this ask the expert session, attendees will better understand the trends, use cases, and risks associated with generative AI and what actions they should consider in using the innovation in their product or service.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Chris Meering, VP Analyst, Gartner
Turbulent times changes the underlying foundation of many product related decisions. Competitive and market intelligence (C&MI) analysis is a critical foundation required by roles as diverse as corporate strategy, product management, marketing and sales. Organizations must align and optimize C&MI activities and look to exploit the sphere of influence beyond traditional boundaries to secure growth
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Bill Ray, VP Analyst, Gartner
Estimating the value of smart robots is critical to appropriate investment, monetization and go-to-market decisions. Traditional focus has been on reducing staff costs, but improved efficiencies and greater precision may provide even greater value. By applying the Markov decision process, product leaders can build economic models incorporating the value of tasks executed by smart robots.
Wednesday, June 14, 2023 / 09:30 AM - 10:15 AM PDT
Eric Trenk, VP Analyst, Gartner
Maria Marino, VP Analyst, Gartner
A convergence of forces have reset the environment in which tech providers operate and compete, driving a renewed focus on efficient growth. Tech providers must invest in their customer base, evolve their product portfolio, apply innovative technology to their operations, and adopt new go-to-market strategies that yield consistent results. In this keynote presentation, we will assess the changed landscape and explore key actions to efficiently drive customer adoption, retention and growth.
Wednesday, June 14, 2023 / 11:00 AM - 11:30 AM PDT
Hank Barnes, Distinguished VP Analyst, Gartner
As markets evolve, the type of companies interested in adopting or replacing change. While this is well understood, most providers do not do enough to tailor their go-to-market approaches to the stage of the market. This session will help product leaders learn how to adjust messaging, content and engagement activities as markets evolve increasing their effectiveness.
Wednesday, June 14, 2023 / 11:00 AM - 11:45 AM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
From customer advisory boards to those enabling your customer acquisition and retention strategy, join this roundtable to discuss the top practices of thriving communities. Our conversations will connect these insights to the actions needed to drive growth and strong engagement across communities at scale.
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Christy Ferguson, VP Analyst, Gartner
Cliff Dinwiddie, Vice President of Strategic Marketing, Windstream Enterprise
Join us to hear how Cliff Dinwiddie, VP of Enterprise Marketing is enabling Windstream's transformation from a national telecom carrier into a managed service provider. In this lively session, find out how Windstream saw a 300% ROI increase in opportunity creation by addressing brand awareness, demand generation and sales interlock to deliver personalized buyer experiences for target accounts.
Wednesday, June 14, 2023 / 12:30 PM - 01:00 PM PDT
Peter Havart-Simkin, VP Analyst, Gartner
In this session, we will look at how RevOps transforms the intersections of sales, marketing, and customer service. Attendees will be equipped with a near and long-term RevOps action plan to move their strategy forward in the face of changing buyer behaviors as a catalyst for growth.
Wednesday, June 14, 2023 / 12:30 PM - 01:15 PM PDT
Lawrence Pingree, VP Analyst, Gartner
Today's security technology companies constantly sit on the ledge of both success and failure. To be successful, we must evaluate key factors versus buyer reality in order to navigate the treacherous market dynamics. Leaders must choose their path wisely in a constantly evolving and consolidating future to hone your approaches to selling, building a cohesive market strategy for success.
Wednesday, June 14, 2023 / 12:30 PM - 01:15 PM PDT
Eric Trenk, VP Analyst, Gartner
Maria Marino, VP Analyst, Gartner
The opportunity to drive market valuations or investment with a “growth at any cost” strategy has closed. Economic uncertainty, changed workforce expectations and shifting buying behavior have altered the landscape so that growth alone no longer defines success – efficient growth is the new requirement. Our earlier keynote presenters will address audience questions for achieving efficient growth.
Wednesday, June 14, 2023 / 02:30 PM - 03:00 PM PDT
Derry Finkeldey, VP Analyst, Gartner
Everyone wants to influence senior business leaders, who are increasingly at the center of technology buying decisions. But many tech providers tell us they find it hard to get their attention, let alone their trust. Learn from Gartner's business buyer behavior research how to craft value stories that will make these buyers the advocate for your solution.
Wednesday, June 14, 2023 / 02:30 PM - 03:00 PM PDT
Ed Anderson, Distinguished VP Analyst, Gartner
CEOs identify sustainability as a top 10 strategic business priority and expect technology providers to deliver sustainability benefits through their product and service offerings. This session will outline approaches to incorporate sustainability benefits in product offerings and how to use sustainability as a competitive advantage.
Wednesday, June 14, 2023 / 02:30 PM - 03:15 PM PDT
Hank Barnes, Distinguished VP Analyst, Gartner
As tech buying decisions spread across the organization and become more federated, product leaders will encounter buying teams with less buying experience and technology knowledge. In these scenarios, delays and frustrations are more likely. This session will dive into the realities of present-day technology buying to improve win rates, accelerate your sales cycle and improve overall deal quality.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
Adrian Lee, Sr Director Analyst, Gartner
Only one in three product managers obtain CX data from in-product usage and other data sources. With the latest advances in product analytics capabilities, product managers can learn how to maximize its use in product design and development to gain real-time and deeper insights into end-user behaviors, frustrations, and technical issues in order to deliver more compelling experiences.
Wednesday, June 14, 2023 / 03:15 PM - 03:45 PM PDT
Jenifer Silverstein, Sr Director Analyst, Gartner
ABM programs have proven to generate double-digit pipeline lift relative to traditional demand generation and prospecting. This session will unpack the practices and technologies that best-in-class ABM programs leverage to eclipse average pipeline lift results. Attendees will leave with an action plan reflecting these best-in-class insights to optimize their established ABM programs.
Thursday, June 15, 2023 / 10:30 AM - 11:00 AM PDT
Peter Havart-Simkin, VP Analyst, Gartner
RevOps promises the removal of costly silos and complex hand-offs spanning marketing, sales and customer service. The success of RevOps must be underpinned by technologies that enable collaboration through a common set of tools, applications, data and KPIs. This session will connect pivotal RevTech enablers based on where you are in your RevOps journey to drive your RevOps action plan.
Thursday, June 15, 2023 / 10:30 AM - 11:00 AM PDT
Hank Barnes, Distinguished VP Analyst, Gartner
As technology continues to proliferate, decision-making spreads. Today, the product options for functional departments continue to expand, creating more growth opportunities. This session will help product leaders understand the nuances of departmental buying to improve their go-to-market effectiveness when targeting these buyers.
Thursday, June 15, 2023 / 10:30 AM - 12:00 PM PDT
Michael Maziarka, VP Analyst, Gartner
This interactive workshop navigates establishing and advancing opportunities for renewable revenue through your B2B customer success management discipline. Hands-on collaborative exercises include drafting the charter and organization, defining a playbook and automation to support a critical customer journey stage, or crafting a customer health score using your most pertinent data signals.
Thursday, June 15, 2023 / 10:30 AM - 12:00 PM PDT
Adrian Lee, Sr Director Analyst, Gartner
For the truly customer-centric, attend this workshop to learn how to apply weighting to the various criteria to determine and prioritize the experience delivered through your products. Based upon your product strategy, this workshop serves product leaders and managers with actionable steps to assess their team's CX management levels to achieve strategic customer growth and retention goals.
Thursday, June 15, 2023 / 11:15 AM - 11:45 AM PDT
Maria Marino, VP Analyst, Gartner
The biggest growth opportunity is your existing customer base. In fact, two-thirds of tech providers’ leads are generated from existing accounts. Tap into this growth source by understanding:
- What triggers these growth decisions?
- How do buyers evaluate renewal and expansion decisions?
- What speeds up and what delays renewal and expansion decisions?
Thursday, June 15, 2023 / 12:00 PM - 12:30 PM PDT
Jenifer Silverstein, Sr Director Analyst, Gartner
What is the optimal marketing mix to achieve success? This session will reveal a first glimpse of Gartner's 2023 benchmark research. Learn about the channels, content types and calls to action that most impact awareness and conversions. Further, we'll explore how to apply this information when building demand-generation programs.
Thursday, June 15, 2023 / 12:00 PM - 12:45 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join your peers from across the technology industry for a dynamic exchange of best practices for elevating the customer experience. Participants will have the opportunity to engage in open and honest discussions about their challenges, share their successes and learn from their peers. Topics of discussion will include the latest trends in customer experience, creating a customer-centric culture, and strategies for measuring and improving customer satisfaction.
Thursday, June 15, 2023 / 02:45 PM - 03:15 PM PDT
Annette Jump, VP Analyst, Gartner
Integrating conversational AI technologies and virtual assistants into existing products can significantly improve their capabilities, process automation and empower new use cases. Discover the best monetization opportunities, the business values those use cases may provide for organizations, and how to quantify those benefits for your clients.
Thursday, June 15, 2023 / 02:45 PM - 03:15 PM PDT
David Yockelson, VP Analyst, Gartner
Product-led growth (PLG) is data-driven. Data spanning application users, usage, telemetry and engagement is vital to self-serve motions that drive PLG strategies. This session unpacks emerging solutions that simplify your acquisition and leverage of the data driving your PLG strategy. Move from focusing on the underlying infrastructure to focus on the operational growth of your PLG conversions.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join us to explore the role of influencers in the buyer journey. Attendees will learn how to deploy key influencers and measure the impact of their efforts. During this session, Larry Bissinger, head of influencer relations at Atos, will share his experience building a successful influencer program that aligns with Atos’s business goals and supports the overall company growth strategy.
Wednesday, June 14, 2023 / 11:45 AM - 12:15 PM PDT
Laz Gonzalez, Sr Director Analyst, Gartner
Partner ecosystems continue to increase in relevance and use, yet many tech providers fail to see these vital channels thrive. This session will reorient your perspective to a buyer-centric view of your ecosystem and guide you through the top practices that can transition your ecosystem from mere existence to a catalyst for growth.
Thursday, June 15, 2023 / 12:00 PM - 12:45 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join your peers from across the technology industry for a dynamic exchange of best practices for elevating the customer experience. Participants will have the opportunity to engage in open and honest discussions about their challenges, share their successes and learn from their peers. Topics of discussion will include the latest trends in customer experience, creating a customer-centric culture, and strategies for measuring and improving customer satisfaction.
Thursday, June 15, 2023 / 02:00 PM - 03:30 PM PDT
Laz Gonzalez, Sr Director Analyst, Gartner
Learn Gartner’s proven process to positively shape customer behavior for growth through comprehensive incentive programs. Attendees will then apply this approach through two hands-on scenarios, including system integrator and cloud service provider partner programs. You will leave with the skills and processes needed to drive better-incentivized ecosystem performance across your partner ecosystem.
Thursday, June 15, 2023 / 03:30 PM - 04:00 PM PDT
Liz Pellegrini, Sr Director Analyst, Gartner
Join us to explore the role of influencers in the buyer journey. Attendees will learn how to deploy key influencers and measure the impact of their efforts. During this session, Larry Bissinger, head of influencer relations at Atos, will share his experience building a successful influencer program that aligns with Atos’s business goals and supports the overall company growth strategy.