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Tuesday, July 12, 2022 / 11:00 AM - 11:45 AM EDT

Keynote: Confronting the Customer Power Paradox

Hank Barnes, Distinguished VP Analyst, Gartner

The modern technology customer has access to more options and information than ever before, but often regrets their decisions. The frustrations are expanding as technology decisions are more democratized The paradox between more power and more regret impacts growth strategies. This opening keynote confronts the modern buying model and lays out a path forward.

Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT

Does Your Organization Speak "Data"?

Jim Hare, Distinguished VP Analyst, Gartner

Outperforming competitors and understanding customer needs is predicated on a tech provider's ability to leverage data and analytics to make better decisions. A data literate team understands data constructs, analytics approaches and generated business value. This session will explain the tenets of data literacy, current adoption, impact on tech providers and emphasize the need for deeper adoption.

Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT

Top Trending Topics for Product Managers in 2022 and Beyond

Clifton Gilley, VP Analyst, Gartner

Product management as a profession continues to evolve and grow in importance in technology service providers. Join this discussion of critical top trends related to product managers, including expansion of product and service experience responsibility throughout the organization.

Tuesday, July 12, 2022 / 12:00 PM - 12:45 PM EDT

Roundtable: Top Trends in Cloud Computing for Product Leaders in 2022 and Beyond

Ed Anderson, Distinguished VP Analyst, Gartner

Craig Lowery, VP Analyst, Gartner

Cloud solutions have been defined by centrally managed, public cloud services. Expanding use cases and user requirements are driving cloud services to distributed locations at the edge of the network. During this session, attendees will interact about the future role of cloud in meeting the needs of customers as they use cloud to transform their IT and business operations.

Tuesday, July 12, 2022 / 12:45 PM - 01:30 PM EDT

Roundtable: Taking Advantage of Customer's Zero Trust Security Budgets and Projects

Neil MacDonald, Distinguished VP Analyst, Gartner

Mark Wah, Sr Director Analyst, Gartner

Adoption of zero trust security is the single biggest trend affecting security buying centers. This creates enormous interest from buyers across identity, networks, applications, data and monitoring. But, the amount of noise in the market confuses buyers. Join this analyst-mediated roundtable to talk with your peers about taking advantage of zero trust budgets and differentiating your offerings.

Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT

Outlook for Technology Service Provider Talent 2022

Barika Pace, Sr Director Analyst, Gartner

Technology talent is growing, but recruiting, skills development and DEI remain a challenge. Organizations need to ensure that they recruit, develop and retain the right talent to keep up with this demand. This presentation explores how TSP's will need to extend diversity, flex recruitment strategies and create the right organizational culture to recruit, grow and retain the best talent.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

Overcoming Startup Vulnerabilities When Tracking and Adopting Emerging Technologies

Lauren Maiya, Director, Research, Gartner

Gartner research shows that common approaches to emerging technology tracking and adoption leave startups particularly vulnerable to blind spots and risks. In this session, you'll learn lessons from tech giants and how to leverage your unique strengths as a startup to more successfully identify promising emerging technologies and mitigate your risk when making technology adoption decisions.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

AI, Advanced Virtual Assistants and the Future of Intelligent Software Applications

Annette Jump, VP Analyst, Gartner

Artificial Intelligence will make or break companies in the next five years. AI is infusing intelligence into virtual assistants and now gradually making its way into multiple enterprise software applications. Product leaders need to increase the capabilities for AI-enabled software in roadmap phases by integrating automation, advisory, creative and self-learning capabilities and selected adjacent technologies, like machine vision, emotion AI and multimodal UI.

Wednesday, July 13, 2022 / 12:00 PM - 12:45 PM EDT

Roundtable: Are Technology Markets Affected by Geopolitical Forces?

John-David Lovelock, Distinguished VP Analyst, Gartner

Ephraim Baron, Sr Director Analyst, Gartner

A sharp increase in populist politics, nationalization and protectionist economic policies is impacting the global economy. In this session, participants will discuss risks and opportunities in the tech sector, created by these geopolitical forces and how to operate in new techno-nationalized environments.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT

How is Hyperautomation Changing the Game for Technology Providers' Portfolios Through 2025?

Cathy Tornbohm, Distinguished VP Analyst, Gartner

As organizations plan for the future of work they will increasingly need automation technologies including, process and data orchestration, process and data mining, RPA, iPaas, BPMS and content ingestion tools from VCAs to IDPs. These new needs are changing the landscape and expectations for product and service providers of all kinds, for which many are unprepared.

Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT

It's Not About the Money: How to Beat "the Great Resignation" Without Hurting Your Budget

Kaustav Dey, Sr Director Analyst, Gartner

Record number of people have left their jobs after the start of the COVID pandemic. Managers are navigating the ripple effects of low retention, high salaries and missed opportunities due to lack of talent. Employees on the other hand re-evaluate their careers and future. This research shows the often overlooked space where the answers lie.

Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT

The Key to Monetizing AI for Growth: Know Its Value

Eric Goodness, Distinguished VP Analyst, Gartner

The value of smart things is proportional to the value of the roles it executes at scale. That means quantifying the value of AI is critical for product leaders' investments and creating compelling products for customers. Gartner believes that value quantification empowers product leaders to abandon tech-centric views of AI's value giving them the ability to enumerate the impacts that AI-enablement contributes to business outcomes.

Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT

Creative Talent Acquisition and Management Strategies for Startups

Eric Hunter, VP Analyst, Gartner

Many early growth startups wrestle with resource constraints in terms of limited organizational throughput or limited domain and/or technical expertise. This session navigates strategies for startups to move key initiatives forward with creative talent management approaches to enable even small organizations to delegate and scale effectively.

Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT

How and Where to Find IT Talent in 2022: Nearshore, Offshore & Onshore Options

Katie Gove, Sr Director Analyst, Gartner

There is no un-tapped "next" talent pool. And, there's no single talent pool that can meet all needs. Talent today needs to be sourced from multiple locations. This session will take a deep dive into Gartner research on 44 countries for the most relevant IT services talent, evaluated by labor pool size, STEM education, IP and cybersecurity, costs, and other critical evaluation parameters.

Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT

Outlook for Technology Service Provider Talent 2022

Barika Pace, Sr Director Analyst, Gartner

Technology talent is growing, but recruiting, skills development and DEI remain a challenge. Organizations need to ensure that they recruit, develop and retain the right talent to keep up with this demand. This presentation explores how TSP's will need to extend diversity, flex recruitment strategies and create the right organizational culture to recruit, grow and retain the best talent.

Tuesday, July 12, 2022 / 01:45 PM - 02:30 PM EDT

Roundtable: Communicate Your Commitment to Allyship in Your Employee Value Proposition

Erin Lloyd Gordon, Sr Principal Analyst, Gartner

Chrissy Healey, VP Analyst, Gartner

Padma Parthasarathy, Senior Vice President and Global Head of Consulting & Digital Services, Tech Mahindra

Kate Daniels, Portfolio Director, NTT DATA UK

To compete in today's talent market, employers have to engage a human-centric—vs. worker-centric—environment. With a special emphasis on gender diversity and equity, this roundtable introduces a panel of leaders from technology and service provider organizations who have wielded the power of the employee value proposition to battle attrition and advance talent goals.

Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT

Build a Winning Sales Team Through Strategic Hiring

Patrick Stakenas, Sr Director Analyst, Gartner

When it comes to achieving your revenue targets and sales goals: realistic investment in salespeople underpins realistic growth. Join this session to learn how to reset your planning for investment in sales headcount. You will be introduced to Gartner's sales capacity planning tool, which includes growth and sales cycle assumptions and a checklist for identifying and retaining top sales talent.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT

Roundtable: Key Takeaways and Actions for Startup CEOs at TGI

Erin Lloyd Gordon, Sr Principal Analyst, Gartner

Mark Petty, Sr Director Analyst, Gartner

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a startup CEO, prioritization is paramount: the stakes are high and resources limited. Together, though, we will translate critical information into critical action you can bring back to your business.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT

Roundtable: Diversity, Equity, and Inclusion ... How to Go Beyond the Tick in the Box?

Chrissy Healey, VP Analyst, Gartner

Ephraim Baron, Sr Director Analyst, Gartner

Liz Pellegrini, Sr Director Analyst, Gartner

Heather Stockton, Deloitte Vice Chair, Deloitte

Alessandra Yockelson, Chief Human Resource Officer at Pure Storage, Hewlett Packard Enterprise

Today's organizations need to think differently about talent, opportunities and the skills of the future. What worked yesterday won't necessarily work today or tomorrow. As DEI movements have amplified in the past couple of years — with solid proofs that improved DEI equates to higher growth, most organizations are still grappling with how to make it happen as more than a tick in the box. Join us to discuss how some high growth organizations have cracked the code to building an inclusive, collaborative culture.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT

It's Not About the Money: How to Beat "the Great Resignation" Without Hurting Your Budget

Kaustav Dey, Sr Director Analyst, Gartner

Record number of people have left their jobs after the start of the COVID pandemic. Managers are navigating the ripple effects of low retention, high salaries and missed opportunities due to lack of talent. Employees on the other hand re-evaluate their careers and future. This research shows the often overlooked space where the answers lie.

Wednesday, July 13, 2022 / 01:45 PM - 02:30 PM EDT

Ask the Expert: Women in Technology: How Tech Providers Can Address the Pay Equity Gap

Molly Beams, Sr Director Analyst, Gartner

Chrissy Healey, VP Analyst, Gartner

Tech companies focused on attracting and retaining diverse talent must demonstrate that they value the women in their workforce. This session covers how to identify and measure possible pay equity gaps, course-correct through a series of changes and provide transparency as proof throughout the process.

Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT

Managing Tech Marketing Talent Amid 3 Seismic Shifts Resulting From the Global Pandemic

Jen Singleton, VP Analyst, Gartner

Tech marketing teams have weathered shifting market conditions and changing buyer behaviors. Three key shifts have occurred with talent:
1. Competency and skill set requirements
2. Adjusted attitudes and expectations
3. The need for resilience and agility
Attend this session and learn what skills are critical, how to approach talent management, and how to build teams that are adaptable to change.

Tuesday, July 12, 2022 / 12:00 PM - 12:45 PM EDT

Ask the Expert: How do I Maximize Technology for the Good of Society?

Barika Pace, Sr Director Analyst, Gartner

Aapo Markkanen, VP Analyst, Gartner

Technology companies have dominated headline news with negative coverage from bias in AI to political unrest. How can technology companies overcome pressures to address environmental, social and governance concerns. This session will answer questions related to translating products and services into social good, while countering disruption.

Tuesday, July 12, 2022 / 12:00 PM - 12:45 PM EDT

Roundtable: Top Trends in Cloud Computing for Product Leaders in 2022 and Beyond

Ed Anderson, Distinguished VP Analyst, Gartner

Craig Lowery, VP Analyst, Gartner

Cloud solutions have been defined by centrally managed, public cloud services. Expanding use cases and user requirements are driving cloud services to distributed locations at the edge of the network. During this session, attendees will interact about the future role of cloud in meeting the needs of customers as they use cloud to transform their IT and business operations.

Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT

Three Emerging Technologies That Will Disrupt Your Product and Services Roadmaps

Eric Goodness, Distinguished VP Analyst, Gartner

Gartner's Emerging Technology and Trends research group engages innovative technology providers and their customers to understand 'why' and 'how' leading-edge technologies are adopted. In the case-based research, Gartner identified (3) emerging technologies that will impact most technology and services roadmaps: Neuromorphic Computing, Synthetic Data Generation, and Blockchain (inclusive of tokenization and smart contracts).

Tuesday, July 12, 2022 / 12:45 PM - 01:30 PM EDT

Roundtable: Taking Advantage of Customer's Zero Trust Security Budgets and Projects

Neil MacDonald, Distinguished VP Analyst, Gartner

Mark Wah, Sr Director Analyst, Gartner

Adoption of zero trust security is the single biggest trend affecting security buying centers. This creates enormous interest from buyers across identity, networks, applications, data and monitoring. But, the amount of noise in the market confuses buyers. Join this analyst-mediated roundtable to talk with your peers about taking advantage of zero trust budgets and differentiating your offerings.

Tuesday, July 12, 2022 / 02:30 PM - 03:15 PM EDT

Ask the Expert: How to Position Your Emerging Technology Products for Maximum Adoption Potential

Eric Goodness, Distinguished VP Analyst, Gartner

Danielle Casey, Director Analyst, Gartner

Gartner is expecting a 56% growth in adopter organization's investment in Emerging Technology (ET) solutions over the next 12 months. Yet, customer acquisition can be challenging. This session will help companies understand customer adoption trends by leveraging Gartner's ETT End-User Survey data to identify:
1) the value objectives driving ET adoption
2) the company's internal approach and reasoning for ET adoption
3) the primary considerations driving a buyer's purchase of an ET
These buyer behavior insights will help vendors improve how they position their products and drive ET adoption.

Tuesday, July 12, 2022 / 03:45 PM - 04:30 PM EDT

Ask the Expert: Digital Ethics - What Tech Providers Need to Know to Help Customers

Jim Hare, Distinguished VP Analyst, Gartner

Kevin Quinn, Sr Director Analyst, Gartner

Digital ethics has become a mainstream topic at the top of the Hype Cycle. Many organizations face ethical dilemmas arising from the unique characteristics of digital business and struggle to understand how to not cross “the creepy line”. In this Ask the Expert session bring your questions such as what is top of mind of organizations and how to help organizations apply digital ethics principles.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT

Roundtable: How Composable Industry Clouds Can Transform Vertical Routes to Market

Gregor Petri, VP Analyst, Gartner

John Santoro, Sr Director Analyst, Gartner

Composable industry clouds offer a combination of IaaS, PaaS and SaaS to address specific vertical requirements by offering more adaptability than today’s SaaS applications and more business functionality than today’s IaaS/PaaS clouds. Attendees to this session will discuss opportunities for differentiation and joint value creation in the context of industry clouds.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

Overcoming Startup Vulnerabilities When Tracking and Adopting Emerging Technologies

Lauren Maiya, Director, Research, Gartner

Gartner research shows that common approaches to emerging technology tracking and adoption leave startups particularly vulnerable to blind spots and risks. In this session, you'll learn lessons from tech giants and how to leverage your unique strengths as a startup to more successfully identify promising emerging technologies and mitigate your risk when making technology adoption decisions.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

AI, Advanced Virtual Assistants and the Future of Intelligent Software Applications

Annette Jump, VP Analyst, Gartner

Artificial Intelligence will make or break companies in the next five years. AI is infusing intelligence into virtual assistants and now gradually making its way into multiple enterprise software applications. Product leaders need to increase the capabilities for AI-enabled software in roadmap phases by integrating automation, advisory, creative and self-learning capabilities and selected adjacent technologies, like machine vision, emotion AI and multimodal UI.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

The Future of Data and Analytics for Tech and Service Providers

Eric Hunter, VP Analyst, Gartner

Analytics and AI remain the top game-changing tech priorities for boards of directors. Yet, through 2027, these markets will face dramatic changes as products and services move from open-loop insight focused to automated impact-driving offerings. Understand how product leaders are identifying, prioritizing, and navigating these opportunities as you look to make strategic D&A roadmap investments.

Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT

How is Hyperautomation Changing the Game for Technology Providers' Portfolios Through 2025?

Cathy Tornbohm, Distinguished VP Analyst, Gartner

As organizations plan for the future of work they will increasingly need automation technologies including, process and data orchestration, process and data mining, RPA, iPaas, BPMS and content ingestion tools from VCAs to IDPs. These new needs are changing the landscape and expectations for product and service providers of all kinds, for which many are unprepared.

Wednesday, July 13, 2022 / 12:45 PM - 01:30 PM EDT

Ask the Expert: Future Metaverse Opportunities

Alys Woodward, Sr Director Analyst, Gartner

Tuong Nguyen, Sr Principal Analyst, Gartner

The metaverse extends on the internet and will increasingly impact how people interact with the physical and virtual worlds. Product leaders must understand the evolutionary phases, enabling technologies, products, services and markets to position themselves competitively.

Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT

Create the Customer Experience Dashboard Your Product Needs

Adrian Lee, Sr Director Analyst, Gartner

With the latest developments in CX analytics, PMs have access to a dizzying array of tools to track the entire customer life cycle, yet Gartner assessed that 84% of product teams do not manage CX goals with dashboards and analytics. Discover how to build an operationally ready and complete CX dashboard while discovering and validating your customer needs.

Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT

The Key to Monetizing AI for Growth: Know Its Value

Eric Goodness, Distinguished VP Analyst, Gartner

The value of smart things is proportional to the value of the roles it executes at scale. That means quantifying the value of AI is critical for product leaders' investments and creating compelling products for customers. Gartner believes that value quantification empowers product leaders to abandon tech-centric views of AI's value giving them the ability to enumerate the impacts that AI-enablement contributes to business outcomes.

Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT

Squads and Pods 2.0: The Continued Evolution of IT Services Delivery

Craig Lowery, VP Analyst, Gartner

The trend for agile-like delivery of professional and managed services continues to gain traction but the target of customer expectations is both broad and quickly changing. We provide IT services product leaders an updated view of the trend, examples of leading-edge offerings, and advice on how to manage risks when expanding further into this delivery model.

Tuesday, July 12, 2022 / 11:00 AM - 11:45 AM EDT

Keynote: Confronting the Customer Power Paradox

Hank Barnes, Distinguished VP Analyst, Gartner

The modern technology customer has access to more options and information than ever before, but often regrets their decisions. The frustrations are expanding as technology decisions are more democratized The paradox between more power and more regret impacts growth strategies. This opening keynote confronts the modern buying model and lays out a path forward.

Tuesday, July 12, 2022 / 12:00 PM - 12:45 PM EDT

Roundtable: Drive Impact of Your ABM Programs With Centers of Excellence — Success Stories From Global Enterprises

Jen Singleton, VP Analyst, Gartner

Christy Ferguson, VP Analyst, Gartner

Gemma Davies, Sr. Director, Global ABM & CXO Engagement, ServiceNow

As global enterprises scale account-based marketing (ABM) programs, inconsistencies abound. When is the right time to build a center of excellence? Who needs to be involved? What responsibilities should sit with the COE versus the marketing teams within regional or business unit groups? Join this panel to learn how global technology providers have built COE's to impact the success of their ABM programs and discuss your own challenges and experiences.

Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT

Case Study: Drive Higher Conversions With Website Homepage Best Practices

McKenzie Smith, Principal, Advisory, Gartner

Matt Heisie, Head of Product Marketing, Ferret

Join this session to learn about how a platform provider contextualized Gartner's messaging, storytelling, and website guidance to create a high-impact web presence. By leveraging Gartner's tools and best practices, this provider elevated its website from table stakes to competitive advantage, and harnessed demand at the early- and mid-funnel to drive website conversions.

Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT

Top 3 Marketing Trends for 2022, Insights Learned From Growth Organizations

Amy Jenkins, Director Analyst, Gartner

Learn what technology marketers in growth organizations are doing differently in 2022. The type of technology being used, marketing operations tasks, and the KPIs used to determine marketing performance are unique for organizations experiencing growth vs. those who are not. Adapt your go-to-market plans with these insights for marketing operations.

Tuesday, July 12, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: Sharpen Your Differentiation

Molly Beams, Sr Director Analyst, Gartner

Alan Antin, Sr Director Analyst, Gartner

Differentiation is the most fundamental aspect of an effective message. This workshop will provide the steps to help you identify what truly differentiates you, then prioritize and strengthen those differentiators based on the buyer's perspective and competitive alternatives.

Tuesday, July 12, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: Use Customer Stories to Drive Leads to Close Like Top Performing Companies

Mark Petty, Sr Director Analyst, Gartner

Eric Hunter, VP Analyst, Gartner

Your customers are your superpower. Behind every customer are living, breathing people-- not faceless organizations. Their stories of success cut through and compel buyers to action. The fastest-growing companies are relentless at telling their customers' stories— you need to be, too. Leave this interactive session with the tools to unlock untapped growth and close sales quicker.

Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT

Optimize Your Marketing Mix for Success by Leveraging Gartner's Benchmarks

Alan Antin, Sr Director Analyst, Gartner

What is the optimal marketing mix to achieve success? Attend this session to learn about Gartner's 2022 benchmark research on marketing budgets, channel investments and content types. You will hear about which channels, content types and calls-to-action can most impact conversion rates and how to apply this information when building demand generation programs.

Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT

Product-Led Growth Isn’t For Everyone. Or Is It?

Eric Trenk, VP Analyst, Gartner

Product-led growth is all the rage, but many organizations have found PLG strategies such as freemium and self-service buying difficult to apply. Product leaders may question if PLG is necessary or even possible in their market. In this session, we will provide a framework for assessing if PLG is right for your product and recommend the steps you should be taking to win the support of end users, regardless of the type of offering.

Tuesday, July 12, 2022 / 02:30 PM - 03:30 PM EDT

Workshop: Level Up Your Lead Qualification Practice With Our Lead Scoring Workshop

Alan Antin, Sr Director Analyst, Gartner

Amy Jenkins, Director Analyst, Gartner

Modernize your lead scoring practice to improve conversion rates throughout the marketing funnel. Participate in our scoring workshop where you will apply the lessons learned to gain some hands on experience with the recommendations.

Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT

Tap Into Analyst Insights – They’re Talking to Your Buyers

Liz Pellegrini, Sr Director Analyst, Gartner

Analyst relations leaders have access to valuable insights on market trends and buyer behaviours that sales teams can use to better connect with buyers and close deals faster. Tech marketing leaders and AR must improve their collaboration to better understand their customers buying dynamics, drive revenue and maximize business results.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT

Roundtable: Key Takeaways and Actions for Startup CEOs at TGI

Erin Lloyd Gordon, Sr Principal Analyst, Gartner

Mark Petty, Sr Director Analyst, Gartner

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a startup CEO, prioritization is paramount: the stakes are high and resources limited. Together, though, we will translate critical information into critical action you can bring back to your business.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

Successfully Harness the Power of AI in Your Demand Generation Programs

Suzanne White, VP Analyst, Gartner

Gartner estimates a 15% increase in revenue growth can be anticipated if enterprises implement AI technologies into “lead to revenue” processes, but only 17% of marketers report using AI/ML broadly across marketing. Explore where AI is often used today across the buyer journey and how to prepare for further advancements and use cases to optimize demand generation and improve buyer experiences.

Wednesday, July 13, 2022 / 12:00 PM - 12:45 PM EDT

Roundtable: Key Takeaways and Actions for Tech Marketing Leaders at TGI

Jen Singleton, VP Analyst, Gartner

Maria Marino, VP Analyst, Gartner

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a tech marketing leader, balancing strategic and tactical efforts to deliver customer value is critical. Together we will translate critical information into key actions you can bring back to your business.

Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT

Adopt AI Strategies to Drive Customer Success and Greater Revenue From Existing Customers

Patrick Stakenas, Sr Director Analyst, Gartner

AI is bringing radical changes to customer success processes for high-tech companies. From startup to growth, providers can use affordable AI techniques to streamline their customer success processes for everyday activities, improve overall retention and create opportunities for increased revenue. Join this session to learn how to drive customer success to win now and grow faster.

Wednesday, July 13, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: The Do's and Don'ts of Engaging External Influencers for Emerging Providers

Arthur Villa, Sr Director Analyst, Gartner

Liz Pellegrini, Sr Director Analyst, Gartner

Buyers spend 27% of their decision-making time either with influencers or reviewing information from influencers. Yet most emerging providers lack influencer marketing experience. In this session, discover the best practices—and tactics to avoid—when engaging influencers such as journalists, academics, and technology analysts. Plus: Learn how you can launch an influencer program on a budget.

Wednesday, July 13, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: Why Your Messaging Is Falling Flat And What To Do About It

McKenzie Smith, Principal, Advisory, Gartner

Suzanne White, VP Analyst, Gartner

Most marketing and sales assets are missing at least one of the key messaging elements, which means that collateral is underperforming to its potential. Learn how to define your audience ("who"), highlight features, functionalities and capabilities ("what"), drive urgency ("why" the buyer needs to take action), and emphasize differentiation ("how" the vendor approaches their work differently and better than competitors) for success.

Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT

Case Study: Accelerate Your GTM Strategy by Investing in Third-Party Intent Data

Alan Antin, Sr Director Analyst, Gartner

Kelsey Mullaney, Director, Global Sales Strategy, Iterable

Learn why and how emerging providers are purchasing and leveraging 3rd party buyer intent data to sense demand for their products and services. This session will include a case study that demonstrates how 3rd party buyer intent data can be used and what to watch out for when evaluating various options.

Wednesday, July 13, 2022 / 01:45 PM - 02:30 PM EDT

Ask the Expert: Events, Tradeshows, Conferences- How to Get the Most Out of Your Participation

Christy Ferguson, VP Analyst, Gartner

Amy Jenkins, Director Analyst, Gartner

By 2024, 30% of TSPs with at least $100 million in revenue will extend their reach to additional audiences and roles by shifting to a virtual-first event model for both first-party and third-party events, compared to less than 5% prepandemic. Your event marketing efforts must adapt to today's attendees expectations. In this session, we'll answer your questions to help you optimize your events.

Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT

Buyer Personas Matter Even More When Targeting With Intent Data In Newly Forming Markets

Suzanne White, VP Analyst, Gartner

When it comes targeting strategies, 32% of emerging technology and service providers are including intent data to locate in-market active buyers, while many overlook a key foundational element of a go-to-market segmentation and targeting strategy. This session explores why and how target buyer personas enable more meaningful interactions when using intent targeting data in newly forming markets.

Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT

How to Use Account-Based Marketing Platforms to Orchestrate the Buying Experience

Ray Pun, Sr Director Analyst, Gartner

Organizations are using account-based marketing strategies to foster collaboration with sales in order to grow new business and spur demand from existing customers. In this session, we explain how ABM platforms can support the orchestration and personalization of digital and offline experiences for engaging buying teams across channels.

Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT

Top Trending Topics for Product Managers in 2022 and Beyond

Clifton Gilley, VP Analyst, Gartner

Product management as a profession continues to evolve and grow in importance in technology service providers. Join this discussion of critical top trends related to product managers, including expansion of product and service experience responsibility throughout the organization.

Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT

Building High-Quality Relationships Builds High-Quality Products and Services

Mark McDonald, Distinguished VP Analyst, Gartner

Customer-provider relationships are transactional. Even in the context of a high quality deal, relationships have a predefined end. This makes building ongoing and growing relationships difficult. Based on case studies, this session presents a framework for building high quality relationships including the steps to transform experiences into engagement and long-term growth.

Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT

Gartner's CX CORE Model: Bring the "Customer Relationship" Back Into Your CX Strategy

Maria Marino, VP Analyst, Gartner

In most organizations, customer experience means applying more technology instead of investing in customer relationships. Best-in-class CX organizations focus much more than their peers on customer effort and customer lifetime value. This session will show how to put the "R" back into customer relationship management and align teams across the organization to respond to customer needs.

Tuesday, July 12, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: Use Customer Stories to Drive Leads to Close Like Top Performing Companies

Mark Petty, Sr Director Analyst, Gartner

Eric Hunter, VP Analyst, Gartner

Your customers are your superpower. Behind every customer are living, breathing people-- not faceless organizations. Their stories of success cut through and compel buyers to action. The fastest-growing companies are relentless at telling their customers' stories— you need to be, too. Leave this interactive session with the tools to unlock untapped growth and close sales quicker.

Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT

How Organizations Are Leveraging Data to Redefine Application Experiences

Dennis Gaughan, Distinguished VP Analyst, Gartner

The shift to cloud delivery models has given software providers unprecedented amounts of data into how customers are using their products and where they find and derive value. Learn how leading SaaS companies are leveraging this tremendous opportunity to redefine the experiences of the applications to deliver a much more personalized set of capabilities for users.

Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT

Four Best Practices for Startups to Communicate Price Increases to Existing Customers

Arthur Villa, Sr Director Analyst, Gartner

Labor rates and supply costs are rising, but customers demand lower prices and balk at increases. For startups, this problem is amplified by pricing pressures from larger competitors. In this session, we will share insights from the latest Buying Behavior Survey regarding the impact of price on buying decisions and best practices for communicating price increases to your existing customers.

Tuesday, July 12, 2022 / 01:45 PM - 02:30 PM EDT

Roundtable: Enhance AR Teams' Strategic Value In Product and Service Experience

Eric Trenk, VP Analyst, Gartner

Liz Pellegrini, Sr Director Analyst, Gartner

Analyst Relations is a critical function providing insights to improve decision making. As 62% of product leaders interact with analysts, AR teams are increasingly involved with product teams. The aim is to not only drive perception but directly affect what is being built, how it is messaged, and solution value for users. Join a roundtable to discuss collaboration between AR and product teams.

Tuesday, July 12, 2022 / 03:45 PM - 04:30 PM EDT

Roundtable: Product Management And Marketing – Playing as One Team to Drive CX and Value

Chris Meering, Sr Director Analyst, Gartner

David Yockelson, VP Analyst, Gartner

In many technology companies, there is overlap in the activities of product management and product marketing teams. While there is no “one size fits all” division of these duties, product management and marketing teams alike must reinvent themselves to eliminate redundancy and conflict, while maintaining their focus on driving individual, team, and organizational goals.

Wednesday, July 13, 2022 / 12:00 PM - 12:45 PM EDT

Roundtable: Key Takeaways and Actions for Product Managers at TGI

Clifton Gilley, VP Analyst, Gartner

Chris Meering, Sr Director Analyst, Gartner

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a product manager, balancing strategic and tactical efforts to deliver customer value is critical. Together we will translate critical information into key actions you can bring back to your business.

Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT

Adopt AI Strategies to Drive Customer Success and Greater Revenue From Existing Customers

Patrick Stakenas, Sr Director Analyst, Gartner

AI is bringing radical changes to customer success processes for high-tech companies. From startup to growth, providers can use affordable AI techniques to streamline their customer success processes for everyday activities, improve overall retention and create opportunities for increased revenue. Join this session to learn how to drive customer success to win now and grow faster.

Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT

Product-Led Growth: Creating the Mythical Flywheel

David Yockelson, VP Analyst, Gartner

Product-led growth (PLG) proponents rightfully place a significant emphasis on the product usage-based progression and conversion of potential purchasers. Indeed, IT purchases 53% of products used in free trial and freemium offers. But what's the secret to driving large deals? Where do marketing and sales enter the picture, and in what forms? How do you figure out the "aha" moments that signal intent to purchase? What technology does it take to make all this work?

Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT

Create the Customer Experience Dashboard Your Product Needs

Adrian Lee, Sr Director Analyst, Gartner

With the latest developments in CX analytics, PMs have access to a dizzying array of tools to track the entire customer life cycle, yet Gartner assessed that 84% of product teams do not manage CX goals with dashboards and analytics. Discover how to build an operationally ready and complete CX dashboard while discovering and validating your customer needs.

Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT

Who's Funding B2B Technology Investments — And How Does It Matter?

Derry Finkeldey, VP Analyst, Gartner

Funding approaches abound in enterprise technology purchasing and different models are associated with different outcomes. However, where funding sits may not indicate who your champion is, or how value will be created, it does have a lot of bearing on the length and quality of the buying (and therefore, sales) process. While there may be few opportunities for tech providers to determine who funds a solution in a target organization, it's important to understand the implications — especially when providing solutions that are business or industry-focused — and the best actions to take to ensure your sales process is as short and frictionless as is possible on that path to conversion.

Wednesday, July 13, 2022 / 02:30 PM - 03:30 PM EDT

Workshop: The One-Page Customer Experience Playbook for Your Next Product

Adrian Lee, Sr Director Analyst, Gartner

Chris Meering, Sr Director Analyst, Gartner

Improving your overall customer and user experience is a broad effort, but 54% of product teams assessed by Gartner do not have customer success or cross-organizational CX teams. In this workshop, attendees will create a one-page playbook that they can use to establish a clear and convincing strategy to begin the collaborative work on improving their product and service experience.

Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT

Win More Deals With Indirect Sales Partners

Carrie Cowan, Sr Director, Advisory, Gartner

Startups can amplify and accelerate their growth by thinking beyond direct sales. This session will provide an introduction to indirect sales partnerships: where to begin when you don't have a program of your own today, and what you need to know about joining another company's partner program.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT

Roundtable: Key Take-Aways and Actions for Analyst Relations Leaders at TGI

Jim Hare, Distinguished VP Analyst, Gartner

Lindsay McKinney, VP Analyst, Gartner

Liz Pellegrini, Sr Director Analyst, Gartner

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As an Analyst Relations leader, staying up to date with business is paramount: the stakes are high and resources limited. Together, though, we will translate critical information into critical action you can bring back to your business.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT

Roundtable: Key Takeaways and Actions for Startup CEOs at TGI

Erin Lloyd Gordon, Sr Principal Analyst, Gartner

Mark Petty, Sr Director Analyst, Gartner

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a startup CEO, prioritization is paramount: the stakes are high and resources limited. Together, though, we will translate critical information into critical action you can bring back to your business.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT

Roundtable: Diversity, Equity, and Inclusion ... How to Go Beyond the Tick in the Box?

Chrissy Healey, VP Analyst, Gartner

Ephraim Baron, Sr Director Analyst, Gartner

Liz Pellegrini, Sr Director Analyst, Gartner

Heather Stockton, Deloitte Vice Chair, Deloitte

Alessandra Yockelson, Chief Human Resource Officer at Pure Storage, Hewlett Packard Enterprise

Today's organizations need to think differently about talent, opportunities and the skills of the future. What worked yesterday won't necessarily work today or tomorrow. As DEI movements have amplified in the past couple of years — with solid proofs that improved DEI equates to higher growth, most organizations are still grappling with how to make it happen as more than a tick in the box. Join us to discuss how some high growth organizations have cracked the code to building an inclusive, collaborative culture.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 12:00 PM - 12:45 PM EDT

Roundtable: Are Technology Markets Affected by Geopolitical Forces?

John-David Lovelock, Distinguished VP Analyst, Gartner

Ephraim Baron, Sr Director Analyst, Gartner

A sharp increase in populist politics, nationalization and protectionist economic policies is impacting the global economy. In this session, participants will discuss risks and opportunities in the tech sector, created by these geopolitical forces and how to operate in new techno-nationalized environments.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT

Attracting Growth through New Technology Economics

Daryl Plummer, Distinguished VP Analyst, Gartner

Technology democratization, concentration of intelligence through AI, cloud scale, and new value equations are trending forces that form a Nexus of different economic realities. Tech providers who adapt to take advantage of digital supply and demand, rebalanced cost versus productivity, scarcity of skills, and decentralized decision-making will redefine value and accelerate digital transformation

Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT

Seven Truths About Effective Partner Enablement

Carrie Cowan, Sr Director, Advisory, Gartner

What are high-growth companies doing to accelerate the value and return on their partner programs? In this session we will dive into key success factors of differentiated partner enablement programs that can be actioned by attendees to maximize output from reseller and alliance initiatives.

Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT

China: New Era, Challenges and Opportunities

Linglan Wang, Sr Principal, Quantitative Analytics and, Gartner

This session shows how foreign tech investors can play their best hand in the China market. This includes a business environment briefing, forces on China macrolevel economic and market outlook, especially for investors and providers from outside China. The session will lay out potential challenges and advice the best opportunities for foreign tech investors and how they can seize them to maximise benefits.

Wednesday, July 13, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: The Do's and Don'ts of Engaging External Influencers for Emerging Providers

Arthur Villa, Sr Director Analyst, Gartner

Liz Pellegrini, Sr Director Analyst, Gartner

Buyers spend 27% of their decision-making time either with influencers or reviewing information from influencers. Yet most emerging providers lack influencer marketing experience. In this session, discover the best practices—and tactics to avoid—when engaging influencers such as journalists, academics, and technology analysts. Plus: Learn how you can launch an influencer program on a budget.

Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT

Customers’ Composable Applications Require Changes to Products, Ecosystems and Marketplaces

John Santoro, Sr Director Analyst, Gartner

By modularly packaging their business capabilities, technology providers can empower their customers to create innovative and flexible composable applications. In order to help customers better realize this potential, product leaders must adapt their business models, partner ecosystems and marketplaces.

Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT

Case Study: Make Your Influencer Ecosystem Work for Your Business in Times of Turmoil

Liz Pellegrini, Sr Director Analyst, Gartner

Noury Bernard-Hasan, Head of Analyst Relations, AWS EMEA, Amazon

High growth technology providers have mastered the craft of engaging their whole ecosystem of influencers to drive their business forward. Find out how a global tech provider leverages influencer relations to bring insights and novel ideas within their business — to better inform business decisions.

Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT

Does Your Organization Speak "Data"?

Jim Hare, Distinguished VP Analyst, Gartner

Outperforming competitors and understanding customer needs is predicated on a tech provider's ability to leverage data and analytics to make better decisions. A data literate team understands data constructs, analytics approaches and generated business value. This session will explain the tenets of data literacy, current adoption, impact on tech providers and emphasize the need for deeper adoption.

Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT

Top Trends That Shape Tech and Service Provider Markets

Rajesh Kandaswamy, Distinguished VP Analyst, Gartner

As tech providers increase their role in business, they become more sensitive to the larger forces that impact the economy, society, and the use of technology. These result in sweeping trends that particularly impact tech providers. In this presentation, we will share the largest of the trends impacting tech providers now and how they should respond to them.

Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT

Three Emerging Technologies That Will Disrupt Your Product and Services Roadmaps

Eric Goodness, Distinguished VP Analyst, Gartner

Gartner's Emerging Technology and Trends research group engages innovative technology providers and their customers to understand 'why' and 'how' leading-edge technologies are adopted. In the case-based research, Gartner identified (3) emerging technologies that will impact most technology and services roadmaps: Neuromorphic Computing, Synthetic Data Generation, and Blockchain (inclusive of tokenization and smart contracts).

Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT

Hyperautomation Is the Land of Confusion — How to Guide Your Clients to Successful Choices

Cathy Tornbohm, Distinguished VP Analyst, Gartner

Buyers are highly confused (and often struggle to learn) about which technology tool to use when. Getting your message across this confusion in the world of hyperautomation is a key skill to capitalise on your opportunities in 2022 and beyond.

Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT

Trend and Technologies That Will Reshape the Security Market and What to Do About Them

Neil MacDonald, Distinguished VP Analyst, Gartner

Cybersecurity technology is always evolving to address new threats and to securely enable the adoption of digital business initiatives. This session will explore the major emerging technology areas in security including XDR, SASE, SSE, cloud native application protection platforms, RiskOps and graph analytics. For each technology explored, the session will provide specific guidance to vendors on how these technologies might be leveraged.

Tuesday, July 12, 2022 / 02:30 PM - 03:15 PM EDT

Ask the Expert: How to Position Your Emerging Technology Products for Maximum Adoption Potential

Eric Goodness, Distinguished VP Analyst, Gartner

Danielle Casey, Director Analyst, Gartner

Gartner is expecting a 56% growth in adopter organization's investment in Emerging Technology (ET) solutions over the next 12 months. Yet, customer acquisition can be challenging. This session will help companies understand customer adoption trends by leveraging Gartner's ETT End-User Survey data to identify:
1) the value objectives driving ET adoption
2) the company's internal approach and reasoning for ET adoption
3) the primary considerations driving a buyer's purchase of an ET
These buyer behavior insights will help vendors improve how they position their products and drive ET adoption.

Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT

Sustainability: A Customer Priority and a Provider Imperative

Ed Anderson, Distinguished VP Analyst, Gartner

Sustainability is becoming a key factor in the technology solutions organizations are purchasing. Customers look to their providers to offer sustainable technology solutions and to help them achieve their sustainability ambitions. This session will outline the sustainability benefits customers seek and offer a structured framework for providers to use when delivering sustainability solutions.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT

Roundtable: Key Takeaways and Actions for Startup CEOs at TGI

Erin Lloyd Gordon, Sr Principal Analyst, Gartner

Mark Petty, Sr Director Analyst, Gartner

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a startup CEO, prioritization is paramount: the stakes are high and resources limited. Together, though, we will translate critical information into critical action you can bring back to your business.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

Overcoming Startup Vulnerabilities When Tracking and Adopting Emerging Technologies

Lauren Maiya, Director, Research, Gartner

Gartner research shows that common approaches to emerging technology tracking and adoption leave startups particularly vulnerable to blind spots and risks. In this session, you'll learn lessons from tech giants and how to leverage your unique strengths as a startup to more successfully identify promising emerging technologies and mitigate your risk when making technology adoption decisions.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

Successfully Harness the Power of AI in Your Demand Generation Programs

Suzanne White, VP Analyst, Gartner

Gartner estimates a 15% increase in revenue growth can be anticipated if enterprises implement AI technologies into “lead to revenue” processes, but only 17% of marketers report using AI/ML broadly across marketing. Explore where AI is often used today across the buyer journey and how to prepare for further advancements and use cases to optimize demand generation and improve buyer experiences.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

The Future of Data and Analytics for Tech and Service Providers

Eric Hunter, VP Analyst, Gartner

Analytics and AI remain the top game-changing tech priorities for boards of directors. Yet, through 2027, these markets will face dramatic changes as products and services move from open-loop insight focused to automated impact-driving offerings. Understand how product leaders are identifying, prioritizing, and navigating these opportunities as you look to make strategic D&A roadmap investments.

Wednesday, July 13, 2022 / 12:00 PM - 12:45 PM EDT

Roundtable: Are Technology Markets Affected by Geopolitical Forces?

John-David Lovelock, Distinguished VP Analyst, Gartner

Ephraim Baron, Sr Director Analyst, Gartner

A sharp increase in populist politics, nationalization and protectionist economic policies is impacting the global economy. In this session, participants will discuss risks and opportunities in the tech sector, created by these geopolitical forces and how to operate in new techno-nationalized environments.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT

Attracting Growth through New Technology Economics

Daryl Plummer, Distinguished VP Analyst, Gartner

Technology democratization, concentration of intelligence through AI, cloud scale, and new value equations are trending forces that form a Nexus of different economic realities. Tech providers who adapt to take advantage of digital supply and demand, rebalanced cost versus productivity, scarcity of skills, and decentralized decision-making will redefine value and accelerate digital transformation

Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT

How is Hyperautomation Changing the Game for Technology Providers' Portfolios Through 2025?

Cathy Tornbohm, Distinguished VP Analyst, Gartner

As organizations plan for the future of work they will increasingly need automation technologies including, process and data orchestration, process and data mining, RPA, iPaas, BPMS and content ingestion tools from VCAs to IDPs. These new needs are changing the landscape and expectations for product and service providers of all kinds, for which many are unprepared.

Wednesday, July 13, 2022 / 12:45 PM - 01:30 PM EDT

Ask the Expert: Future Metaverse Opportunities

Alys Woodward, Sr Director Analyst, Gartner

Tuong Nguyen, Sr Principal Analyst, Gartner

The metaverse extends on the internet and will increasingly impact how people interact with the physical and virtual worlds. Product leaders must understand the evolutionary phases, enabling technologies, products, services and markets to position themselves competitively.

Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT

What Comes After the Era of Enterprise Applications?

Dennis Gaughan, Distinguished VP Analyst, Gartner

We are shifting from the era where large enterprise application vendors enjoyed strategic account control to a new era, defined by what Gartner calls the Platform Orchestrator. This session will describe how the markets are shifting, what defines a platform orchestrator, and which technology providers are strong candidates to lead this next era.

Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT

How IT Service Providers Innovate in Their Customer's Experience Journey

Katie Gove, Sr Director Analyst, Gartner

IT Services are experiencing historic growth rates – CAGR of 8.5% for application implementation, 12.3% for digital business process, and 14.7% for consulting. To take advantage of these growth opportunities, service providers must continue to innovate and reimagine service and solution delivery across customer journeys.

Tuesday, July 12, 2022 / 11:00 AM - 11:45 AM EDT

Keynote: Confronting the Customer Power Paradox

Hank Barnes, Distinguished VP Analyst, Gartner

The modern technology customer has access to more options and information than ever before, but often regrets their decisions. The frustrations are expanding as technology decisions are more democratized The paradox between more power and more regret impacts growth strategies. This opening keynote confronts the modern buying model and lays out a path forward.

Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT

Top Trending Topics for Product Managers in 2022 and Beyond

Clifton Gilley, VP Analyst, Gartner

Product management as a profession continues to evolve and grow in importance in technology service providers. Join this discussion of critical top trends related to product managers, including expansion of product and service experience responsibility throughout the organization.

Tuesday, July 12, 2022 / 12:00 PM - 12:45 PM EDT

Roundtable: Drive Impact of Your ABM Programs With Centers of Excellence — Success Stories From Global Enterprises

Jen Singleton, VP Analyst, Gartner

Christy Ferguson, VP Analyst, Gartner

Gemma Davies, Sr. Director, Global ABM & CXO Engagement, ServiceNow

As global enterprises scale account-based marketing (ABM) programs, inconsistencies abound. When is the right time to build a center of excellence? Who needs to be involved? What responsibilities should sit with the COE versus the marketing teams within regional or business unit groups? Join this panel to learn how global technology providers have built COE's to impact the success of their ABM programs and discuss your own challenges and experiences.

Tuesday, July 12, 2022 / 03:45 PM - 04:30 PM EDT

Roundtable: Product Management And Marketing – Playing as One Team to Drive CX and Value

Chris Meering, Sr Director Analyst, Gartner

David Yockelson, VP Analyst, Gartner

In many technology companies, there is overlap in the activities of product management and product marketing teams. While there is no “one size fits all” division of these duties, product management and marketing teams alike must reinvent themselves to eliminate redundancy and conflict, while maintaining their focus on driving individual, team, and organizational goals.

Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT

Creative Talent Acquisition and Management Strategies for Startups

Eric Hunter, VP Analyst, Gartner

Many early growth startups wrestle with resource constraints in terms of limited organizational throughput or limited domain and/or technical expertise. This session navigates strategies for startups to move key initiatives forward with creative talent management approaches to enable even small organizations to delegate and scale effectively.

Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT

Product-Led Growth Isn’t For Everyone. Or Is It?

Eric Trenk, VP Analyst, Gartner

Product-led growth is all the rage, but many organizations have found PLG strategies such as freemium and self-service buying difficult to apply. Product leaders may question if PLG is necessary or even possible in their market. In this session, we will provide a framework for assessing if PLG is right for your product and recommend the steps you should be taking to win the support of end users, regardless of the type of offering.

Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT

Build a Winning Sales Team Through Strategic Hiring

Patrick Stakenas, Sr Director Analyst, Gartner

When it comes to achieving your revenue targets and sales goals: realistic investment in salespeople underpins realistic growth. Join this session to learn how to reset your planning for investment in sales headcount. You will be introduced to Gartner's sales capacity planning tool, which includes growth and sales cycle assumptions and a checklist for identifying and retaining top sales talent.

Tuesday, July 12, 2022 / 02:30 PM - 03:15 PM EDT

Ask the Expert: How to Position Your Emerging Technology Products for Maximum Adoption Potential

Eric Goodness, Distinguished VP Analyst, Gartner

Danielle Casey, Director Analyst, Gartner

Gartner is expecting a 56% growth in adopter organization's investment in Emerging Technology (ET) solutions over the next 12 months. Yet, customer acquisition can be challenging. This session will help companies understand customer adoption trends by leveraging Gartner's ETT End-User Survey data to identify:
1) the value objectives driving ET adoption
2) the company's internal approach and reasoning for ET adoption
3) the primary considerations driving a buyer's purchase of an ET
These buyer behavior insights will help vendors improve how they position their products and drive ET adoption.

Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT

Win More Deals With Indirect Sales Partners

Carrie Cowan, Sr Director, Advisory, Gartner

Startups can amplify and accelerate their growth by thinking beyond direct sales. This session will provide an introduction to indirect sales partnerships: where to begin when you don't have a program of your own today, and what you need to know about joining another company's partner program.

Tuesday, July 12, 2022 / 03:45 PM - 04:30 PM EDT

Ask the Expert: Does Your Price Model Support Your Business Model?

Jeff Chamberlain, VP Analyst, Gartner

Eric Trenk, VP Analyst, Gartner

Your approach to pricing your solution(s) should be a mirror image of your business model. Pricing needs to be tailored to your business approach and your target segment but, all too often, Tech CEOs look to typical models or competitive pricing approaches to inform their plans and miss opportunities to differentiate with pricing and improve margins.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT

Roundtable: Key Takeaways and Actions for Startup CEOs at TGI

Erin Lloyd Gordon, Sr Principal Analyst, Gartner

Mark Petty, Sr Director Analyst, Gartner

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a startup CEO, prioritization is paramount: the stakes are high and resources limited. Together, though, we will translate critical information into critical action you can bring back to your business.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

Overcoming Startup Vulnerabilities When Tracking and Adopting Emerging Technologies

Lauren Maiya, Director, Research, Gartner

Gartner research shows that common approaches to emerging technology tracking and adoption leave startups particularly vulnerable to blind spots and risks. In this session, you'll learn lessons from tech giants and how to leverage your unique strengths as a startup to more successfully identify promising emerging technologies and mitigate your risk when making technology adoption decisions.

Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT

M&A Planning Must Have Strategic Alignment With Buyers for a Customer-Centric Exit

Peter Havart-Simkin, VP Analyst, Gartner

M&A sell-side planning must maximize shareholder value. Acquirers look for additional revenue and, often, a solid customer base. Startups need to be able to create synergies with those requirements with presentations unique to the target acquirer. This session will explore the various options for M&A exits, the customer-centric M&A strategy, and how to craft purpose-built pitch decks.

Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT

Case Study: Drive Higher Conversions With Website Homepage Best Practices

McKenzie Smith, Principal, Advisory, Gartner

Matt Heisie, Head of Product Marketing, Ferret

Join this session to learn about how a platform provider contextualized Gartner's messaging, storytelling, and website guidance to create a high-impact web presence. By leveraging Gartner's tools and best practices, this provider elevated its website from table stakes to competitive advantage, and harnessed demand at the early- and mid-funnel to drive website conversions.

Tuesday, July 12, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: Sharpen Your Differentiation

Molly Beams, Sr Director Analyst, Gartner

Alan Antin, Sr Director Analyst, Gartner

Differentiation is the most fundamental aspect of an effective message. This workshop will provide the steps to help you identify what truly differentiates you, then prioritize and strengthen those differentiators based on the buyer's perspective and competitive alternatives.

Tuesday, July 12, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: Use Customer Stories to Drive Leads to Close Like Top Performing Companies

Mark Petty, Sr Director Analyst, Gartner

Eric Hunter, VP Analyst, Gartner

Your customers are your superpower. Behind every customer are living, breathing people-- not faceless organizations. Their stories of success cut through and compel buyers to action. The fastest-growing companies are relentless at telling their customers' stories— you need to be, too. Leave this interactive session with the tools to unlock untapped growth and close sales quicker.

Tuesday, July 12, 2022 / 01:45 PM - 02:30 PM EDT

Ask the Expert: Advanced Storytelling Approaches

Hank Barnes, Distinguished VP Analyst, Gartner

Christy Ferguson, VP Analyst, Gartner

The fundamentals of sound positioning and storytelling are well understood by many, but going beyond the fundamentals can lead to higher impact. This session will share ideas on advanced approaches and provide an opportunity to share your questions and ideas for immediate feedback.

Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT

The Who and How of External Influencers on Line of Business Buyers of Technology

Derry Finkeldey, VP Analyst, Gartner

Most high-tech firms are highly experienced at finding and courting the influencers on traditional tech buyers in the IT department. But, C-level nontech buyers or buyers in industry-specific business roles have their own go-to sources of education and influence. This session will provide representative intel on the influencers who should be on your target list, where they "hang" and how you can reach them.

Tuesday, July 12, 2022 / 03:45 PM - 04:30 PM EDT

Roundtable: Product Management And Marketing – Playing as One Team to Drive CX and Value

Chris Meering, Sr Director Analyst, Gartner

David Yockelson, VP Analyst, Gartner

In many technology companies, there is overlap in the activities of product management and product marketing teams. While there is no “one size fits all” division of these duties, product management and marketing teams alike must reinvent themselves to eliminate redundancy and conflict, while maintaining their focus on driving individual, team, and organizational goals.

Wednesday, July 13, 2022 / 12:00 PM - 12:45 PM EDT

Roundtable: Key Takeaways and Actions for Tech Marketing Leaders at TGI

Jen Singleton, VP Analyst, Gartner

Maria Marino, VP Analyst, Gartner

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a tech marketing leader, balancing strategic and tactical efforts to deliver customer value is critical. Together we will translate critical information into key actions you can bring back to your business.

Wednesday, July 13, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: Why Your Messaging Is Falling Flat And What To Do About It

McKenzie Smith, Principal, Advisory, Gartner

Suzanne White, VP Analyst, Gartner

Most marketing and sales assets are missing at least one of the key messaging elements, which means that collateral is underperforming to its potential. Learn how to define your audience ("who"), highlight features, functionalities and capabilities ("what"), drive urgency ("why" the buyer needs to take action), and emphasize differentiation ("how" the vendor approaches their work differently and better than competitors) for success.

Wednesday, July 13, 2022 / 01:45 PM - 02:30 PM EDT

Roundtable: Creating Business Outcomes, Reshaping Value in High Tech

Ephraim Baron, Sr Director Analyst, Gartner

Mark McDonald, Distinguished VP Analyst, Gartner

Product value is not the same as business value, particularly in high tech. Conventional tech wisdom separates the two, making customers responsible for realizing value. Advances in solution technologies, monetization models and business relationships move many of the barriers to business outcomes. During this session, participants will discuss how these advances change high-tech markets.

Wednesday, July 13, 2022 / 02:30 PM - 03:30 PM EDT

Workshop: How to Inspire Genuine Customer Advocacy

Maria Marino, VP Analyst, Gartner

McKenzie Smith, Principal, Advisory, Gartner

Most tech companies understand how critical customer advocacy is to generating growth. But most approach it the wrong way — using the customers as marketing tools. This workshop session will assess your current advocacy program and help you design the experiences customers need and want to achieve your advocacy outcomes.

Tuesday, July 12, 2022 / 12:45 PM - 01:15 PM EDT

Gartner's CX CORE Model: Bring the "Customer Relationship" Back Into Your CX Strategy

Maria Marino, VP Analyst, Gartner

In most organizations, customer experience means applying more technology instead of investing in customer relationships. Best-in-class CX organizations focus much more than their peers on customer effort and customer lifetime value. This session will show how to put the "R" back into customer relationship management and align teams across the organization to respond to customer needs.

Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT

How Organizations Are Leveraging Data to Redefine Application Experiences

Dennis Gaughan, Distinguished VP Analyst, Gartner

The shift to cloud delivery models has given software providers unprecedented amounts of data into how customers are using their products and where they find and derive value. Learn how leading SaaS companies are leveraging this tremendous opportunity to redefine the experiences of the applications to deliver a much more personalized set of capabilities for users.

Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT

Planet of the Ops: Why Operability is Central to Product and Service Success

Ephraim Baron, Sr Director Analyst, Gartner

An ever-increasing number of disciplines - from development, to security, to finance - have corresponding practices with "Ops" appended to them. This reflects the growing recognition of the importance of operations in designing, delivering, and managing technology solutions.
This session examines organizational impacts and best practices for embracing an operations mindset throughout the organization.

Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT

Top Trending Topics for Product Managers in 2022 and Beyond

Clifton Gilley, VP Analyst, Gartner

Product management as a profession continues to evolve and grow in importance in technology service providers. Join this discussion of critical top trends related to product managers, including expansion of product and service experience responsibility throughout the organization.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

Overcoming Startup Vulnerabilities When Tracking and Adopting Emerging Technologies

Lauren Maiya, Director, Research, Gartner

Gartner research shows that common approaches to emerging technology tracking and adoption leave startups particularly vulnerable to blind spots and risks. In this session, you'll learn lessons from tech giants and how to leverage your unique strengths as a startup to more successfully identify promising emerging technologies and mitigate your risk when making technology adoption decisions.

Wednesday, July 13, 2022 / 12:00 PM - 12:45 PM EDT

Roundtable: Key Takeaways and Actions for Product Managers at TGI

Clifton Gilley, VP Analyst, Gartner

Chris Meering, Sr Director Analyst, Gartner

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a product manager, balancing strategic and tactical efforts to deliver customer value is critical. Together we will translate critical information into key actions you can bring back to your business.

Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT

Create the Customer Experience Dashboard Your Product Needs

Adrian Lee, Sr Director Analyst, Gartner

With the latest developments in CX analytics, PMs have access to a dizzying array of tools to track the entire customer life cycle, yet Gartner assessed that 84% of product teams do not manage CX goals with dashboards and analytics. Discover how to build an operationally ready and complete CX dashboard while discovering and validating your customer needs.

Wednesday, July 13, 2022 / 02:30 PM - 03:30 PM EDT

Workshop: The One-Page Customer Experience Playbook for Your Next Product

Adrian Lee, Sr Director Analyst, Gartner

Chris Meering, Sr Director Analyst, Gartner

Improving your overall customer and user experience is a broad effort, but 54% of product teams assessed by Gartner do not have customer success or cross-organizational CX teams. In this workshop, attendees will create a one-page playbook that they can use to establish a clear and convincing strategy to begin the collaborative work on improving their product and service experience.

Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT

How IT Service Providers Innovate in Their Customer's Experience Journey

Katie Gove, Sr Director Analyst, Gartner

IT Services are experiencing historic growth rates – CAGR of 8.5% for application implementation, 12.3% for digital business process, and 14.7% for consulting. To take advantage of these growth opportunities, service providers must continue to innovate and reimagine service and solution delivery across customer journeys.

Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT

Four Best Practices for Startups to Communicate Price Increases to Existing Customers

Arthur Villa, Sr Director Analyst, Gartner

Labor rates and supply costs are rising, but customers demand lower prices and balk at increases. For startups, this problem is amplified by pricing pressures from larger competitors. In this session, we will share insights from the latest Buying Behavior Survey regarding the impact of price on buying decisions and best practices for communicating price increases to your existing customers.

Tuesday, July 12, 2022 / 01:45 PM - 02:30 PM EDT

Roundtable: Enhance AR Teams' Strategic Value In Product and Service Experience

Eric Trenk, VP Analyst, Gartner

Liz Pellegrini, Sr Director Analyst, Gartner

Analyst Relations is a critical function providing insights to improve decision making. As 62% of product leaders interact with analysts, AR teams are increasingly involved with product teams. The aim is to not only drive perception but directly affect what is being built, how it is messaged, and solution value for users. Join a roundtable to discuss collaboration between AR and product teams.

Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT

Planet of the Ops: Why Operability is Central to Product and Service Success

Ephraim Baron, Sr Director Analyst, Gartner

An ever-increasing number of disciplines - from development, to security, to finance - have corresponding practices with "Ops" appended to them. This reflects the growing recognition of the importance of operations in designing, delivering, and managing technology solutions.
This session examines organizational impacts and best practices for embracing an operations mindset throughout the organization.

Tuesday, July 12, 2022 / 02:30 PM - 03:15 PM EDT

Ask the Expert: How to Position Your Emerging Technology Products for Maximum Adoption Potential

Eric Goodness, Distinguished VP Analyst, Gartner

Danielle Casey, Director Analyst, Gartner

Gartner is expecting a 56% growth in adopter organization's investment in Emerging Technology (ET) solutions over the next 12 months. Yet, customer acquisition can be challenging. This session will help companies understand customer adoption trends by leveraging Gartner's ETT End-User Survey data to identify:
1) the value objectives driving ET adoption
2) the company's internal approach and reasoning for ET adoption
3) the primary considerations driving a buyer's purchase of an ET
These buyer behavior insights will help vendors improve how they position their products and drive ET adoption.

Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT

Align Your GTM Through Value to Address Outcomes and Drive Growth

David Yockelson, VP Analyst, Gartner

Technology providers must evolve their product management, marketing, sales, and customer success teams from product-out to buyer-in focus. Driving this transformation through a consistent view of customer value can increase close rates by 70% and expansion business over 5X. Unfortunately, teams are often disjointed and immature in identifying, communicating, and tracking actual customer value.

Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT

Competitive Intelligence Needs a Timely Response If It’s Going to Mean Anything

Peter Havart-Simkin, VP Analyst, Gartner

Many companies do not realize the full value of competitive intelligence efforts because they do not react quickly enough. In addition, negative group dynamics and dissent must be dealt with at the beginning of any competitive intelligence process to prevent arguments over results. This session explores the organizational challenges of competitive intelligence and how to address issues.

Tuesday, July 12, 2022 / 03:45 PM - 04:30 PM EDT

Roundtable: Product Management And Marketing – Playing as One Team to Drive CX and Value

Chris Meering, Sr Director Analyst, Gartner

David Yockelson, VP Analyst, Gartner

In many technology companies, there is overlap in the activities of product management and product marketing teams. While there is no “one size fits all” division of these duties, product management and marketing teams alike must reinvent themselves to eliminate redundancy and conflict, while maintaining their focus on driving individual, team, and organizational goals.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT

Roundtable: Key Takeaways and Actions for Startup CEOs at TGI

Erin Lloyd Gordon, Sr Principal Analyst, Gartner

Mark Petty, Sr Director Analyst, Gartner

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a startup CEO, prioritization is paramount: the stakes are high and resources limited. Together, though, we will translate critical information into critical action you can bring back to your business.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

The Future of Data and Analytics for Tech and Service Providers

Eric Hunter, VP Analyst, Gartner

Analytics and AI remain the top game-changing tech priorities for boards of directors. Yet, through 2027, these markets will face dramatic changes as products and services move from open-loop insight focused to automated impact-driving offerings. Understand how product leaders are identifying, prioritizing, and navigating these opportunities as you look to make strategic D&A roadmap investments.

Wednesday, July 13, 2022 / 12:00 PM - 12:45 PM EDT

Roundtable: Are Technology Markets Affected by Geopolitical Forces?

John-David Lovelock, Distinguished VP Analyst, Gartner

Ephraim Baron, Sr Director Analyst, Gartner

A sharp increase in populist politics, nationalization and protectionist economic policies is impacting the global economy. In this session, participants will discuss risks and opportunities in the tech sector, created by these geopolitical forces and how to operate in new techno-nationalized environments.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT

How is Hyperautomation Changing the Game for Technology Providers' Portfolios Through 2025?

Cathy Tornbohm, Distinguished VP Analyst, Gartner

As organizations plan for the future of work they will increasingly need automation technologies including, process and data orchestration, process and data mining, RPA, iPaas, BPMS and content ingestion tools from VCAs to IDPs. These new needs are changing the landscape and expectations for product and service providers of all kinds, for which many are unprepared.

Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT

What Comes After the Era of Enterprise Applications?

Dennis Gaughan, Distinguished VP Analyst, Gartner

We are shifting from the era where large enterprise application vendors enjoyed strategic account control to a new era, defined by what Gartner calls the Platform Orchestrator. This session will describe how the markets are shifting, what defines a platform orchestrator, and which technology providers are strong candidates to lead this next era.

Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT

Customers’ Composable Applications Require Changes to Products, Ecosystems and Marketplaces

John Santoro, Sr Director Analyst, Gartner

By modularly packaging their business capabilities, technology providers can empower their customers to create innovative and flexible composable applications. In order to help customers better realize this potential, product leaders must adapt their business models, partner ecosystems and marketplaces.

Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT

How IT Service Providers Innovate in Their Customer's Experience Journey

Katie Gove, Sr Director Analyst, Gartner

IT Services are experiencing historic growth rates – CAGR of 8.5% for application implementation, 12.3% for digital business process, and 14.7% for consulting. To take advantage of these growth opportunities, service providers must continue to innovate and reimagine service and solution delivery across customer journeys.

Tuesday, July 12, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: Sharpen Your Differentiation

Molly Beams, Sr Director Analyst, Gartner

Alan Antin, Sr Director Analyst, Gartner

Differentiation is the most fundamental aspect of an effective message. This workshop will provide the steps to help you identify what truly differentiates you, then prioritize and strengthen those differentiators based on the buyer's perspective and competitive alternatives.

Tuesday, July 12, 2022 / 01:45 PM - 02:15 PM EDT

How Organizations Are Leveraging Data to Redefine Application Experiences

Dennis Gaughan, Distinguished VP Analyst, Gartner

The shift to cloud delivery models has given software providers unprecedented amounts of data into how customers are using their products and where they find and derive value. Learn how leading SaaS companies are leveraging this tremendous opportunity to redefine the experiences of the applications to deliver a much more personalized set of capabilities for users.

Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT

Align Your GTM Through Value to Address Outcomes and Drive Growth

David Yockelson, VP Analyst, Gartner

Technology providers must evolve their product management, marketing, sales, and customer success teams from product-out to buyer-in focus. Driving this transformation through a consistent view of customer value can increase close rates by 70% and expansion business over 5X. Unfortunately, teams are often disjointed and immature in identifying, communicating, and tracking actual customer value.

Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT

Tap Into Analyst Insights – They’re Talking to Your Buyers

Liz Pellegrini, Sr Director Analyst, Gartner

Analyst relations leaders have access to valuable insights on market trends and buyer behaviours that sales teams can use to better connect with buyers and close deals faster. Tech marketing leaders and AR must improve their collaboration to better understand their customers buying dynamics, drive revenue and maximize business results.

Tuesday, July 12, 2022 / 03:45 PM - 04:30 PM EDT

Roundtable: Product Management And Marketing – Playing as One Team to Drive CX and Value

Chris Meering, Sr Director Analyst, Gartner

David Yockelson, VP Analyst, Gartner

In many technology companies, there is overlap in the activities of product management and product marketing teams. While there is no “one size fits all” division of these duties, product management and marketing teams alike must reinvent themselves to eliminate redundancy and conflict, while maintaining their focus on driving individual, team, and organizational goals.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT

Roundtable: Key Takeaways and Actions for Startup CEOs at TGI

Erin Lloyd Gordon, Sr Principal Analyst, Gartner

Mark Petty, Sr Director Analyst, Gartner

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As a startup CEO, prioritization is paramount: the stakes are high and resources limited. Together, though, we will translate critical information into critical action you can bring back to your business.

Please Note: Based on availability and eligibility you may sign-up for the session via Conference Portal after you register for this conference.

Wednesday, July 13, 2022 / 12:00 PM - 12:30 PM EDT

The Future of Data and Analytics for Tech and Service Providers

Eric Hunter, VP Analyst, Gartner

Analytics and AI remain the top game-changing tech priorities for boards of directors. Yet, through 2027, these markets will face dramatic changes as products and services move from open-loop insight focused to automated impact-driving offerings. Understand how product leaders are identifying, prioritizing, and navigating these opportunities as you look to make strategic D&A roadmap investments.

Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT

Customers’ Composable Applications Require Changes to Products, Ecosystems and Marketplaces

John Santoro, Sr Director Analyst, Gartner

By modularly packaging their business capabilities, technology providers can empower their customers to create innovative and flexible composable applications. In order to help customers better realize this potential, product leaders must adapt their business models, partner ecosystems and marketplaces.

Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT

M&A Planning Must Have Strategic Alignment With Buyers for a Customer-Centric Exit

Peter Havart-Simkin, VP Analyst, Gartner

M&A sell-side planning must maximize shareholder value. Acquirers look for additional revenue and, often, a solid customer base. Startups need to be able to create synergies with those requirements with presentations unique to the target acquirer. This session will explore the various options for M&A exits, the customer-centric M&A strategy, and how to craft purpose-built pitch decks.

Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT

Product-Led Growth Isn’t For Everyone. Or Is It?

Eric Trenk, VP Analyst, Gartner

Product-led growth is all the rage, but many organizations have found PLG strategies such as freemium and self-service buying difficult to apply. Product leaders may question if PLG is necessary or even possible in their market. In this session, we will provide a framework for assessing if PLG is right for your product and recommend the steps you should be taking to win the support of end users, regardless of the type of offering.

Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT

Win More Deals With Indirect Sales Partners

Carrie Cowan, Sr Director, Advisory, Gartner

Startups can amplify and accelerate their growth by thinking beyond direct sales. This session will provide an introduction to indirect sales partnerships: where to begin when you don't have a program of your own today, and what you need to know about joining another company's partner program.

Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT

Case Study: Accelerate Your GTM Strategy by Investing in Third-Party Intent Data

Alan Antin, Sr Director Analyst, Gartner

Kelsey Mullaney, Director, Global Sales Strategy, Iterable

Learn why and how emerging providers are purchasing and leveraging 3rd party buyer intent data to sense demand for their products and services. This session will include a case study that demonstrates how 3rd party buyer intent data can be used and what to watch out for when evaluating various options.

Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT

Buyer Personas Matter Even More When Targeting With Intent Data In Newly Forming Markets

Suzanne White, VP Analyst, Gartner

When it comes targeting strategies, 32% of emerging technology and service providers are including intent data to locate in-market active buyers, while many overlook a key foundational element of a go-to-market segmentation and targeting strategy. This session explores why and how target buyer personas enable more meaningful interactions when using intent targeting data in newly forming markets.

Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT

Building High-Quality Relationships Builds High-Quality Products and Services

Mark McDonald, Distinguished VP Analyst, Gartner

Customer-provider relationships are transactional. Even in the context of a high quality deal, relationships have a predefined end. This makes building ongoing and growing relationships difficult. Based on case studies, this session presents a framework for building high quality relationships including the steps to transform experiences into engagement and long-term growth.

Tuesday, July 12, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: Use Customer Stories to Drive Leads to Close Like Top Performing Companies

Mark Petty, Sr Director Analyst, Gartner

Eric Hunter, VP Analyst, Gartner

Your customers are your superpower. Behind every customer are living, breathing people-- not faceless organizations. Their stories of success cut through and compel buyers to action. The fastest-growing companies are relentless at telling their customers' stories— you need to be, too. Leave this interactive session with the tools to unlock untapped growth and close sales quicker.

Tuesday, July 12, 2022 / 01:45 PM - 02:30 PM EDT

Roundtable: Enhance AR Teams' Strategic Value In Product and Service Experience

Eric Trenk, VP Analyst, Gartner

Liz Pellegrini, Sr Director Analyst, Gartner

Analyst Relations is a critical function providing insights to improve decision making. As 62% of product leaders interact with analysts, AR teams are increasingly involved with product teams. The aim is to not only drive perception but directly affect what is being built, how it is messaged, and solution value for users. Join a roundtable to discuss collaboration between AR and product teams.

Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT

Product-Led Growth Isn’t For Everyone. Or Is It?

Eric Trenk, VP Analyst, Gartner

Product-led growth is all the rage, but many organizations have found PLG strategies such as freemium and self-service buying difficult to apply. Product leaders may question if PLG is necessary or even possible in their market. In this session, we will provide a framework for assessing if PLG is right for your product and recommend the steps you should be taking to win the support of end users, regardless of the type of offering.

Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT

The Who and How of External Influencers on Line of Business Buyers of Technology

Derry Finkeldey, VP Analyst, Gartner

Most high-tech firms are highly experienced at finding and courting the influencers on traditional tech buyers in the IT department. But, C-level nontech buyers or buyers in industry-specific business roles have their own go-to sources of education and influence. This session will provide representative intel on the influencers who should be on your target list, where they "hang" and how you can reach them.

Tuesday, July 12, 2022 / 02:30 PM - 03:00 PM EDT

Build a Winning Sales Team Through Strategic Hiring

Patrick Stakenas, Sr Director Analyst, Gartner

When it comes to achieving your revenue targets and sales goals: realistic investment in salespeople underpins realistic growth. Join this session to learn how to reset your planning for investment in sales headcount. You will be introduced to Gartner's sales capacity planning tool, which includes growth and sales cycle assumptions and a checklist for identifying and retaining top sales talent.

Tuesday, July 12, 2022 / 02:30 PM - 03:30 PM EDT

Workshop: Level Up Your Lead Qualification Practice With Our Lead Scoring Workshop

Alan Antin, Sr Director Analyst, Gartner

Amy Jenkins, Director Analyst, Gartner

Modernize your lead scoring practice to improve conversion rates throughout the marketing funnel. Participate in our scoring workshop where you will apply the lessons learned to gain some hands on experience with the recommendations.

Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT

Product-Led Growth: Creating the Mythical Flywheel

David Yockelson, VP Analyst, Gartner

Product-led growth (PLG) proponents rightfully place a significant emphasis on the product usage-based progression and conversion of potential purchasers. Indeed, IT purchases 53% of products used in free trial and freemium offers. But what's the secret to driving large deals? Where do marketing and sales enter the picture, and in what forms? How do you figure out the "aha" moments that signal intent to purchase? What technology does it take to make all this work?

Tuesday, July 12, 2022 / 11:00 AM - 11:45 AM EDT

Keynote: Confronting the Customer Power Paradox

Hank Barnes, Distinguished VP Analyst, Gartner

The modern technology customer has access to more options and information than ever before, but often regrets their decisions. The frustrations are expanding as technology decisions are more democratized The paradox between more power and more regret impacts growth strategies. This opening keynote confronts the modern buying model and lays out a path forward.

Tuesday, July 12, 2022 / 12:00 PM - 12:30 PM EDT

Top Trends That Shape Tech and Service Provider Markets

Rajesh Kandaswamy, Distinguished VP Analyst, Gartner

As tech providers increase their role in business, they become more sensitive to the larger forces that impact the economy, society, and the use of technology. These result in sweeping trends that particularly impact tech providers. In this presentation, we will share the largest of the trends impacting tech providers now and how they should respond to them.

Tuesday, July 12, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: Sharpen Your Differentiation

Molly Beams, Sr Director Analyst, Gartner

Alan Antin, Sr Director Analyst, Gartner

Differentiation is the most fundamental aspect of an effective message. This workshop will provide the steps to help you identify what truly differentiates you, then prioritize and strengthen those differentiators based on the buyer's perspective and competitive alternatives.

Tuesday, July 12, 2022 / 02:30 PM - 03:15 PM EDT

Roundtable: Democratization of Technology, How Users are Influencing Adoption and Retention Decisions

Craig Roth, VP Analyst, Gartner

Suzanne White, VP Analyst, Gartner

In a democratized environment — where users have increasing influence — you can't retain users if they don't adopt in the first place. Join this peer information exchange to learn how other TSPs are responding to increased power outside of IT and adapting to this new leveled terrain to accelerate adoption and drive retention.

Tuesday, July 12, 2022 / 03:45 PM - 04:30 PM EDT

Ask the Expert: Adapting Strategies in Light of the New Chasm and Gartner's Enterprise Technology Adoption Profiles

Hank Barnes, Distinguished VP Analyst, Gartner

Chrissy Healey, VP Analyst, Gartner

Markets are not static; customers don't all behave the same way. This session invites attendees to dive into the dynamics of a second chasm (beyond the first defined in "Crossing the Chasm" by Geoffrey Moore) and how understanding psychographics of buyer segments can help refine strategies.

Wednesday, July 13, 2022 / 12:45 PM - 01:15 PM EDT

China: New Era, Challenges and Opportunities

Linglan Wang, Sr Principal, Quantitative Analytics and, Gartner

This session shows how foreign tech investors can play their best hand in the China market. This includes a business environment briefing, forces on China macrolevel economic and market outlook, especially for investors and providers from outside China. The session will lay out potential challenges and advice the best opportunities for foreign tech investors and how they can seize them to maximise benefits.

Wednesday, July 13, 2022 / 12:45 PM - 01:45 PM EDT

Workshop: The Do's and Don'ts of Engaging External Influencers for Emerging Providers

Arthur Villa, Sr Director Analyst, Gartner

Liz Pellegrini, Sr Director Analyst, Gartner

Buyers spend 27% of their decision-making time either with influencers or reviewing information from influencers. Yet most emerging providers lack influencer marketing experience. In this session, discover the best practices—and tactics to avoid—when engaging influencers such as journalists, academics, and technology analysts. Plus: Learn how you can launch an influencer program on a budget.

Wednesday, July 13, 2022 / 02:30 PM - 03:00 PM EDT

Who's Funding B2B Technology Investments — And How Does It Matter?

Derry Finkeldey, VP Analyst, Gartner

Funding approaches abound in enterprise technology purchasing and different models are associated with different outcomes. However, where funding sits may not indicate who your champion is, or how value will be created, it does have a lot of bearing on the length and quality of the buying (and therefore, sales) process. While there may be few opportunities for tech providers to determine who funds a solution in a target organization, it's important to understand the implications — especially when providing solutions that are business or industry-focused — and the best actions to take to ensure your sales process is as short and frictionless as is possible on that path to conversion.

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