Product Marketers: Join us at Gartner Tech Growth & Innovation Conference

This conference is built for product marketers like you, enabling you to create go-to-market strategies that engage buyers and create inspiring customer experiences to win more sales.

By joining Gartner Tech Growth & Innovation Conference, you learn to:

  • Understand buyer behavior and simplify the buying experiences
  • Implement organizational structures and manage and retain teams that impact business outcomes
  • Develop messaging and differentiation that captures buyers’ attention
  • Build programs that increase revenue growth and marketing contribution to the pipeline
  • Create go-to-market strategies that engage buyers and create inspiring customer experiences to win more sales

Hot topics for Product Marketers:

  • Business and ecosystem evolution
  • Compelling customer experiences
  • Emerging technology value and risk
  • GTM strategies
  • Marketing optimized for growth
  • Product life cycle management

Learn how to:

  • Use a blueprint for implementing marketing and sales action plans to drive upsell and cross-sell
  • Reach remote buyers with personalized content techniques that work
  • Support a growing volume of product launches with expert guidance on streamlined and impactful marketing processes
  • Use technology adoption profiles for richer account-based marketing for account targeting and planning 

Recommended sessions for Product Marketers:

  • Avoid Greenwashing Risks by Matching Operations and Authentic Messaging
  • Understanding the Departmental Buyer
  • Case Study: Creating and Enabling Influencers Along the Buyer Journey
  • Next-Level Events: How Not to Suck
  • Case Study: What You Can Learn From Three Product-Led Growth Journeys
  • The Top Future Trends of Tech Marketing Transform Your Website From a Liability to an Asset for Demand Generation
  • Give the People What They Want: Reduce Friction and Shorten Sales Cycles With Interactive Demos