Achieve success as a general manager and product leader

Buyer needs and preferences are constantly changing, leaving technology product teams constantly chasing new innovations, prioritizing features and capabilities, and keeping a finger on the pulse of the buyer journey. How can product managers and general managers ensure that the portfolio aligns with business strategies while also evolving to meet this dynamic market?

Learn the latest research-backed strategies for technology product success.

Explore Gartner research for technology product leaders

  • Accelerate the Time to Market for Your Products. Read the article.
  • How to Succeed as a New Technology General Manager. Learn More.
  • Learn how technology and service provider product teams can get ahead during times of uncertainty. Download the e-book.
  • 4 steps for calculating potential market share size for new technology products and services. Get the checklist

Related agenda track for technology product leaders at Gartner Tech Growth & Innovation Conference

Track B: Redefining Products and Portfolios

In today’s tech landscape, defending against known competitors is a losing strategy. Winning tech providers seize opportunities by taking the offense and leaving little room for vulnerability. Redefine your products and portfolios to progress beyond differentiation and move closer to unbeatable.

Address your most pressing challenges

  • Managing evolution of existing products, new capabilities and innovation
  • Preparing for expansion into new markets
  • Adapting the product portfolio to respond to changing market conditions driven by digital, “As a Service” delivery, cloud and analytics
  • Directing investments across the portfolio to align with anticipated buying journeys and maximize profitable growth

Recommended sessions for general managers and technology product leaders

  • Beyond BI Reporting: Why Product Managers Should Use Data Storytelling to Better Engage Executives and Decision Makers; Jim Hare, VP Analyst
  • Improve Portfolio Agility and Innovation with “Product Services as a Service;” John Santoro, Sr Director Analyst
  • Improving Your Product Management Maturity; Emil Berthelsen, VP Analyst

Explore additional content pertinent to your role in our other tracks.