Product marketers are in a unique position to drive success and growth for their technology and service provider organizations. But in order to do so, they must understand shifts in the customer lifecycle and the competitive environment.
Keep a finger on the pulse of technology buyer preferences and behaviors with key research-backed data.
Explore Gartner research for technology product marketing and sales leaders
- Increase Retention With a Customer Success Mindset. Read the article.
- Learn how technology and service provider product teams can get ahead during times of uncertainty. Download the e-book.
- Discover the top challenges facing product marketers in 2020. Learn More.
- Use Multichannel Marketing to Generate More Demand. Read the article.