The rate of change continues to accelerate. Clients eager to drive digital business want the products and services they buy embedded with new technology and delivered in lightning speed. Buyers are also shifting, adoption patterns are changing, cloud and edge computing are evolving, data and analytics are key, and cybersecurity is a big concern. There’s significant interest in finding innovative ways to monetize data without compromising privacy. Also, we’re seeing a shift toward creative new partnerships where businesses are teaming up to keep up with rapid change and deliver what customers want.
Building partnerships, channels and ecosystems is critical for many technology providers to support rapid innovation and bring new products to market in a timely way. High-growth new technologies such as AI, augmented reality, and robotics require a great deal of investment.