Speaker Bio

Adrian Lee

Adrian Lee

Sr Director Analyst
Adrian has more than 19 years of technology marketing experience spanning mobile apps, smartphones, SaaS and ecommerce providers. Prior to joining Gartner, Adrian was Vice President and Head of Brand Partnerships at Lazada Group, an AliBaba Group owned e-commerce marketplace in Southeast Asia. He started his international career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He exerts a pragmatic approach to product management and marketing, with a focus on startup and SME technology vendors. He has personally led new market entry and expansion projects, fulfilling a blend of product marketing, general management, content management and evangelist roles.

His role-based research dials into product management and marketing leaders to deploy best-in-class customer experience, product launches that achieve profitable revenue growth. He also supports product teams on how to navigate disruptive innovation and natural language technologies.
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