Speaker Bio

Adrian Lee

Adrian Lee

VP Analyst
Adrian has more than 19 years of technology marketing experience spanning mobile apps, smartphones, SaaS and ecommerce providers. Prior to joining Gartner, Adrian was Vice President and Head of Brand Partnerships at Lazada Group, an AliBaba Group owned e-commerce marketplace in Southeast Asia. He started his international career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He exerts a pragmatic approach to product management and marketing, with a focus on startup and SME technology vendors. He has personally led new market entry and expansion projects, fulfilling a blend of product marketing, general management, content management and evangelist roles.

His role-based research dials into product management and marketing leaders to deploy best-in-class customer experience, product launches that achieve profitable revenue growth. He also supports product teams on how to navigate disruptive innovation and natural language technologies.
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Wednesday, June 14, 2023 / 02:45 PM - 03:15 PM PDT
Intensify Product Analytics To Design for Sustainable and Compelling CX

Only one in three product managers obtain CX data from in-product usage and other data sources. With the latest advances in product analytics capabilities, product managers can learn how to maximize its use in product design and development to gain real-time and deeper insights into end-user behaviors, frustrations, and technical issues in order to deliver more compelling experiences.

Thursday, June 15, 2023 / 10:30 AM - 12:00 PM PDT
Workshop: Assess and Uplift the CX Capabilities of Your Product Team

For the truly customer-centric, attend this workshop to learn how to apply weighting to the various criteria to determine and prioritize the experience delivered through your products. Tailored for your role, this workshop serves product leaders and managers with actionable steps to assess their team's CX capability levels to achieve strategic customer growth and retention goals.

Join us to hear from Gartner experts and thought leaders.