Alan Antin

Alan Antin

Sr Director Analyst
Alan Antin is a Senior Research Director on the Technology and Service Provider (TSP) Product Marketer team. He provides go-to-market advice to help clients improve their marketing effectiveness with an emphasis on positioning, messaging and demand generation strategy.

Alan has more than 20 years of high-technology marketing and product management experience. He held senior marketing leadership positions at Polar and Coty, and led the marketing function for a number of technology startups. As the head of marketing he has led positioning and messaging, demand generation (field marketing, events and digital), content development, partner marketing, sales enablement, customer education and eCommerce development.
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Wednesday, July 21, 2021 / 01:30 PM - 02:15 PM EDT
Workshop: Sharpen Your Differentiation

Differentiation is the most fundamental aspect of an effective message. This workshop will provide the steps to help you identify what truly differentiates you, and how to adapt those to appeal to the nuanced needs of your target segments and buying team members.

Wednesday, July 21, 2021 / 01:30 PM - 02:00 PM EDT
Generating Demand With Remote Buyers

As COVID-19 has upended the traditional workplace and in-person, go-to-market activities, technology providers are increasingly relying on digital marketing channels and experiential offers. This session focuses on strategies for generating demand with buyers who may be working from any location.

Join us to hear from Gartner experts and thought leaders.