Monday, May 11, 2020 / 01:30 PM - 02:00 PM PDT
Marketing Mix 2020: Changes Impacting Demand Generation Success
It's more important than ever to ensure marketing is engaging buyers throughout the entire buying cycle. How do you keep buyers engaged? What's working for your competitors and what compels buyers to act? In times of change, marketers must understand the most effective areas for investment. It's more important than ever to ensure marketing is engaging buyers throughout the entire buying cycle. How do you keep buyers engaged? What's working for your competitors and what compels buyers to act? In times of change, marketers must understand the most effective areas for investment. In this session, we'll share the latest results from Gartner's Technology and Service Provider Benchmarks study, and highlight strategies that attract and provide value to buyers based on where they are in the buying process. Attendees will walk away with an understanding of the mix of calls-to-action, content and marketing channels should be designed for success.