Speaker Bio

Christy Ferguson

Christy Ferguson

Distinguished VP Analyst
Christy Uher Ferguson is a Vice President, Distinguished Analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises tech marketing leaders on managing and improving team performance. Her areas of focus include hiring and retaining talent, marketing's influence on business outcomes and marketing organizational design, with a focus on building Centers of Excellence. She also covers marketing event strategies and ABM and event technology platforms.
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Wednesday, June 14, 2023 / 12:00 PM - 12:30 PM PDT
Case Study: Transforming Marketing to Align to the Customer

Join us to hear how Cliff Dinwiddie, VP of Enterprise Marketing is enabling Windstream's transformation from a national telecom carrier into a managed service provider. In this lively session, find out how Windstream saw a 300% ROI increase in opportunity creation by addressing brand awareness, demand generation and sales interlock to deliver personalized buyer experiences for target accounts.

Thursday, June 15, 2023 / 10:30 AM - 11:15 AM PDT
Ask the Experts: Next-Level Events - How Not to Suck

Let’s be honest, the events you host for customers, users and buyers don’t suck today. But they are the number one expense on your marketing programs budget, and clients tell Gartner, there’s a lot of room for improvement. Bring your questions to our panel of analysts to hear what our research shows and what successful clients are doing to improve their events.

Join us to hear from Gartner experts and thought leaders.