David Yockelson

David Yockelson

VP Analyst
David Yockelson (LinkedIn: https://www.linkedin.com/in/david-yockelson-452324/) is a Research Vice President and Gartner Fellow within the Product Marketing Practice team in the Technology and Service Provider Research organization. He provides research and advisory services on go-to-market strategies for technology providers, particularly focusing on elements of product marketing (buyer insight, launch communications, messaging and positioning, enablement), marketing/sales interaction, demand generation, and corporate strategy. Additionally, with tech infusing virtually all products and services, Mr. Yockelson helps organizations navigate strategic product go-to-market challenges associated with the delivery of solutions that increasingly and necessarily leverage innovative and/or nascent technologies.
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