David Yockelson

David Yockelson

VP Analyst
David Yockelson (LinkedIn: https://www.linkedin.com/in/david-yockelson-452324/) is a Research Vice President and Gartner Fellow within the Product Marketing Practice team in the Technology and Service Provider Research organization. He provides research and advisory services on go-to-market strategies for technology providers, particularly focusing on elements of product marketing (buyer insight, launch communications, messaging and positioning, enablement), marketing/sales interaction, demand generation, and corporate strategy. Additionally, with tech infusing virtually all products and services, Mr. Yockelson helps organizations navigate strategic product go-to-market challenges associated with the delivery of solutions that increasingly and necessarily leverage innovative and/or nascent technologies.
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Tuesday, July 20, 2021 / 12:30 PM - 01:00 PM EDT
Aligning on Customer Value to Drive Growth

Technology providers often struggle to articulate a consistent and linked view of their value across sales, marketing, product and customer success. This can create inconsistency and confusion for buyers, resulting in poor performance. This session will provide a framework for ensuring an integrated approach to buyer value across strategic vision and tactical execution.

Wednesday, July 21, 2021 / 02:15 PM - 02:45 PM EDT
B2B Content Personalization: Method vs. Madness

Even though technology marketers intend to “personalize” content, it may not deliver what they want. This session will show how to create and use content personalized appropriately to build trust, drive urgency and help advance high-quality deals.

Join us to hear from Gartner experts and thought leaders.