The shift to cloud has changed the way customers consume and get value from technology. Customers want outcomes, not individual products or services, which means your offerings are only part of the complete solution. Marketplace and ecosystem participation heavily influence your growth trajectory. This session will highlight the impact of these disruptive shifts and provide strategies to exploit them.

For years, the tech industry has been defined by fairly rigid choices: You are a software company, a service provider or a systems company. New constraints have emerged that challenge traditional models. This keynote will explore the collision between the constraints of a turbulent world, changing customer behaviors, and an evolving competitive landscape to provide a new path to efficient growth.

As a follow-up to the keynote, “Rethinking Constraints to Create New Value Opportunities,“ connect with Gartner analysts on your follow-up questions. As these new constraints emerge that challenge traditional models, how do you connect your value proposition to client expectations, what are the constraints that you need to overcome, and how do you evolve your competitive context to achieve the path to efficient growth?