With limited resources and seemingly unlimited demands, tech CEOs must ensure that customer acquisition efforts hit the mark to realize overall sales effectiveness objectives. Tech CEOs will be able to improve overall sales effectiveness through this contrast and connection of tech CEO practices and buying team behaviors.
Eric Hunter
VP Analyst
Eric Hunter is a vice president analyst within Gartner's Technology and Service Provider (T&SP) organization. Mr. Hunter focuses his research and advisory engagements to support executive leaders in the role of CEO, product management and product marketing. He also supports research and client engagements with enterprise data and analytics leaders. His pragmatic insights target product strategy and launch, customer acquisition and overall go-to-market best practices. Mr. Hunter's research efforts prioritize the delivery of innovation and business outcomes that align with B2B buyers' demands for accelerated business value.
Mr. Hunter's professional experience spans 20 years in the domain of data and analytics. He has led large product and platform teams across the full spectrum of data and analytics innovation and products/services. His experiences span both midsize and large enterprises as well as technology provider presales engineering and sales enablement.
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Mr. Hunter's professional experience spans 20 years in the domain of data and analytics. He has led large product and platform teams across the full spectrum of data and analytics innovation and products/services. His experiences span both midsize and large enterprises as well as technology provider presales engineering and sales enablement.
Tuesday, July 20, 2021 / 02:15 PM - 02:45 PM EDT
Tech Buyer Behaviors You're Probably Misinterpreting
Wednesday, July 21, 2021 / 10:15 AM - 10:45 AM EDT
Peer Conversation: Top Growth and Innovation Challenges of Tech CEOs
This interactive session provides tech CEOs an opportunity to speak with their peers about the challenges and opportunities they face and discuss the decisions and practices they have recently found to succeed in their role.
Wednesday, July 21, 2021 / 02:15 PM - 02:45 PM EDT
Ask the Expert: How to Ensure Remote Employee Productivity and Engagement
Before the pandemic, startups largely avoided remote working. Remote working is now transitioning to a hybrid model. Some organizations are using technology to track their employees’ productivity, raising concerns about privacy and engagement. In this session, we will answer your questions about using trust, communication and outcome-based evaluation to foster a forever hybrid-working culture.
Wednesday, July 21, 2021 / 03:00 PM - 03:30 PM EDT
Improve Lead Generation Through Effective Homepage Storytelling
Ambiguous and ineffective homepage messaging undermines even the best demand generation investments. In this session, we will share pragmatic best practices that will enable you to rapidly transition homepages from underperforming liabilities to demand generation centerpieces that improve lead generation and conversion.