Speaker Bio

Gemma Davies
Guest speaker

Gemma Davies

Sr. Director, Global ABM & CXO Engagement
As an accomplished global marketer, with experience spanning two continents and some of the world’s leading technology providers, Gemma is passionate about being truly accountable for business growth.

Having worked both client-side and agency-side, she’s adept at building, managing and scaling B2B sales and marketing teams during hype-growth phases. She is recognized for building and scaling ‘world-class’ ABM and Executive Program teams, most notably at ServiceNow, where the award-winning programs are celebrated for helping sales close larger deals, faster.

Gemma believes a ‘growth mindset’ is the only way marketing will continue to prove its strategic value at the highest levels of business. Intelligent, customer-centric, data-driven marketing is key to that.

Both inside and outside work, Gemma believes in investing in nurturing and mentoring talent that will fuel the marketing teams and businesses of the future.

Gemma is passionate about sharing experience and self-improvement, and recently relocated to the Bay area in California from the UK, so feel free to get in touch with her on LinkedIn or Twitter (@gdavies2) if you’d like to connect.
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Tuesday, July 12, 2022 / 12:00 PM - 12:45 PM EDT
Roundtable: Drive Impact of Your ABM Programs With Centers of Excellence — Success Stories From Global Enterprises

As global enterprises scale account-based marketing (ABM) programs, inconsistencies abound. When is the right time to build a center of excellence? Who needs to be involved? What responsibilities should sit with the COE versus the marketing teams within regional or business unit groups? Join this panel to learn how global technology providers have built COE's to impact the success of their ABM programs and discuss your own challenges and experiences.

Join us to hear from Gartner experts and thought leaders.