Jen Singleton

Jen Singleton

Sr Director Analyst
Jen Singleton is a Senior Director, Analyst on the Technology Go-to-Market team. Ms. Singleton provides research and advisory services for enterprises looking to drive marketing effectiveness and more tightly align marketing strategies with corporate objectives. She focuses on issues related to organizational design, budgeting, cross-functional alignment, marketing automation technologies that deliver KPIs, and AI as it relates to an organization's web site engagement and customer experience.
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Tuesday, July 20, 2021 / 11:00 AM - 11:30 AM EDT
Keynote: Accelerating Your Growth in a New Era of Transformation

The last year brought unprecedented change for technology providers that has influenced technology acceleration, product innovation and buyer behavior. In this session, Gartner analysts will provide insights into the opportunities these changes present for accelerating growth. We will share how emerging technologies are creating opportunities for value; how continuous product adaptation is needed to thrive in this era of rapid innovation; and how shifting buyer expectations are challenging providers to realign their go-to-market strategies.

Tuesday, July 20, 2021 / 11:45 AM - 12:15 PM EDT
Ask the Expert: Managing the Evolving Role of Product Marketing

The role of product marketing continues to evolve in order to help the business grow and retain customers. Engage and hear from our expert on how product marketing is being defined and changing, how to measure its impact to the organization and the key metrics being used, how it collaborates with product management, and more.

Wednesday, July 21, 2021 / 11:45 AM - 12:15 PM EDT
Building High Performing Teams Through Marketing and Sales Alignment

In this session, technology marketing teams will learn how the global pandemic has impacted marketing and sales alignment. We will share why it's critical that these two functions work together to create agility in their organizations, and what opportunities to take advantage of to make this relationship drive performance and growth.

Join us to hear from Gartner experts and thought leaders.