Managing the B2B lifecycle is a challenge. Marketing teams need to maximize their dashboards to track performance in customer acquisition, customer success, account-based marketing and product-led growth. In this workshop, attendees will optimize their metrics and dashboards to demonstrate marketing impact to key stakeholders.

Driving efficient growth was a key imperative on Day one and a theme throughout this conference. One of the prerequisites for achieving that efficient growth (particularly in a tougher macroeconomic environment) is ensuring that product management and marketing are in lockstep when it comes to major initiatives In this exclusive panel discussion led by Practice VP Todd Berkowitz, our Gartner VP Analysts Chris Meering and Jen Singleton will guide a lively discussion about functional alignment that is needed to increase product adoption, improve product launches, and enable product-led growth. You’ll gain insight into what other product leaders are doing as well as learn from Gartner experts and peers.

What will the future of tech marketing look like? There is great opportunity and room for improvement in technology product and services marketing. With tech marketing's sphere of influence growing, how will that shape its future and impact on business growth? What trends will materially impact tech marketing? Hear about the top trends gleaned from Gartner research surveys and tech CMO interviews.