As global enterprises scale account-based marketing (ABM) programs, inconsistencies abound. When is the right time to build a center of excellence? Who needs to be involved? What responsibilities should sit with the COE versus the marketing teams within regional or business unit groups? Join this panel to learn how global technology providers have built COE's to impact the success of their ABM programs and discuss your own challenges and experiences.
Guest speaker
Kari Price
Senior Director, Global Account Based Marketing Program
Kari Price leads Red Hat's Global Account Based Marketing (ABM) Program Office. As the Red Hat ABM program enters its seventh year, Kari and the program team are focused on driving efficiencies and key account engagement and growth through hybrid ABM approaches, ABM enablement and best practices. Kari has spent her 20+ year career focused on B2B marketing for technologies and services. She has extensive experience with direct marketing, alliance and channel partners, in addition to her success in scaling ABM at Red Hat.
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Tuesday, July 12, 2022 / 12:00 PM - 12:45 PM EDT