Demand for IT services remains strong despite the macroeconomic headwinds. Organizations have brought forward digital business transformation plans by at least five years to adapt to a postpandemic world. Yet while some areas of IT services are posting double-digit growth, others aren't. Service providers must prioritize for what's driving growth in IT services.

For years, the tech industry has been defined by fairly rigid choices: You are a software company, a service provider or a systems company. New constraints have emerged that challenge traditional models. This keynote will explore the collision between the constraints of a turbulent world, changing customer behaviors, and an evolving competitive landscape to provide a new path to efficient growth.

As a follow-up to the keynote, “Rethinking Constraints to Create New Value Opportunities,“ connect with Gartner analysts on your follow-up questions. As these new constraints emerge that challenge traditional models, how do you connect your value proposition to client expectations, what are the constraints that you need to overcome, and how do you evolve your competitive context to achieve the path to efficient growth?