Speaker Bio

Kelsey Mullaney
Guest speaker

Kelsey Mullaney

Director, Global Sales Strategy
Kelsey Mullaney currently leads the Sales Strategy & Go-To-Market (GTM) team at Iterable, a customer activation platform. She plays a critical role in the support and execution of the company’s key revenue supporting initiatives. Kelsey joined Iterable in 2016, when the company was only 20 large. Over her last six years, Iterable has scaled to nearly 700 employees and surpassed $100m in Annual Recurring Revenue (ARR). Kelsey is passionate about the people, the product, and the unique problems her team gets to tackle to keep the business moving forward.
She graduated from Bowdoin College with a B.S. in Government and Legal Studies.
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Wednesday, July 13, 2022 / 01:45 PM - 02:15 PM EDT
Case Study: Accelerate Your GTM Strategy by Investing in Third-Party Intent Data

Learn why and how emerging providers are purchasing and leveraging 3rd party buyer intent data to sense demand for their products and services. This session will include a case study that demonstrates how 3rd party buyer intent data can be used and what to watch out for when evaluating various options.

Join us to hear from Gartner experts and thought leaders.