Speaker Bio

Ken Rudin
Case study

Ken Rudin

SVP User Growth,
Ken is the SVP of User Growth at ThoughtSpot. Previously, he led the centralized User Growth and Analysis team at Google, where he’s focused on increasing user acquisition, engagement and retention across all Google products and services. His team worked with product teams across Google, providing analysis, best practices, tools, and services to optimize products and marketing campaigns for growth.
Prior to Google, Ken built the Analytics organization at Facebook, which included both the data scientist teams and the data engineering teams. He led the organization to deliver high impact analyses across all Facebook products to optimize Facebook’s products and overall business.
Before Facebook, Ken was the VP of Analytics and Platform Technologies at Zynga, helping Zynga to become known for excellence in analytics, and helping to build the foundation for one of the world’s largest social gaming platforms.
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Thursday, June 15, 2023 / 12:00 PM - 12:30 PM PDT
Case Study: A Closer Look at Two Real World Product Led Growth (PLG) Stories

This session focuses on two tech providers that will both unpack their aspirations, challenges and results generated from a product led growth (PLG) go-to-market strategy. Learn from these provider journeys spanning top-down traditional sales-led and bottom-up product-led origins. You will leave with a new approach and perspective to mature your PLG strategy.

Join us to hear from Gartner experts and thought leaders.