Analyst Relations is a critical function providing insights to improve decision making. As 62% of product leaders interact with analysts, AR teams are increasingly involved with product teams. The aim is to not only drive perception but directly affect what is being built, how it is messaged, and solution value for users. Join a roundtable to discuss collaboration between AR and product teams.

Analyst relations leaders have access to valuable insights on market trends and buyer behaviours that sales teams can use to better connect with buyers and close deals faster. Tech marketing leaders and AR must improve their collaboration to better understand their customers buying dynamics, drive revenue and maximize business results.

Today's organizations need to think differently about talent, opportunities and the skills of the future. What worked yesterday won't necessarily work today or tomorrow. As DEI movements have amplified in the past couple of years — with solid proofs that improved DEI equates to higher growth, most organizations are still grappling with how to make it happen as more than a tick in the box. Join us to discuss how some high growth organizations have cracked the code to building an inclusive, collaborative culture.

Buyers spend 27% of their decision-making time either with influencers or reviewing information from influencers. Yet most emerging providers lack influencer marketing experience. In this session, discover the best practices—and tactics to avoid—when engaging influencers such as journalists, academics, and technology analysts. Plus: Learn how you can launch an influencer program on a budget.

High growth technology providers have mastered the craft of engaging their whole ecosystem of influencers to drive their business forward. Find out how a global tech provider leverages influencer relations to bring insights and novel ideas within their business — to better inform business decisions.