Speaker Bio

Liz Pellegrini

Liz Pellegrini

Sr Director Analyst
Elisabeth (Liz) Pellegrini is a Senior Research Director (Analyst) at Gartner where she covers Analyst Relations as part of the Tech Product Marketing research practice.
Ms. Pellegrini has 20 years of experience in tech marketing including analyst relations, solution consulting, marketing, sales and product management for both mega and niche tech providers.
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Tuesday, July 12, 2022 / 01:45 PM - 02:30 PM EDT
Roundtable: Enhance AR Teams' Strategic Value In Product and Service Experience

Analyst Relations is a critical function providing insights to improve decision making. As 62% of product leaders interact with analysts, AR teams are increasingly involved with product teams. The aim is to not only drive perception but directly affect what is being built, how it is messaged, and solution value for users. Join a roundtable to discuss collaboration between AR and product teams.

Tuesday, July 12, 2022 / 03:15 PM - 03:45 PM EDT
Tap Into Analyst Insights – They’re Talking to Your Buyers

Analyst relations leaders have access to valuable insights on market trends and buyer behaviours that sales teams can use to better connect with buyers and close deals faster. Tech marketing leaders and AR must improve their collaboration to better understand their customers buying dynamics, drive revenue and maximize business results.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT
Roundtable: Diversity, Equity, and Inclusion ... How to Go Beyond the Tick in the Box?

Today's organizations need to think differently about talent, opportunities and the skills of the future. What worked yesterday won't necessarily work today or tomorrow. As DEI movements have amplified in the past couple of years — with solid proofs that improved DEI equates to higher growth, most organizations are still grappling with how to make it happen as more than a tick in the box. Join us to discuss how some high growth organizations have cracked the code to building an inclusive, collaborative culture.

Wednesday, July 13, 2022 / 10:00 AM - 10:45 AM EDT
Roundtable: Key Take-Aways and Actions for Analyst Relations Leaders at TGI

Join your peers for this interactive discussion as we contemplate the top takeaways from TGI so far and look ahead at what's still to come. As an Analyst Relations leader, staying up to date with business is paramount: the stakes are high and resources limited. Together, though, we will translate critical information into critical action you can bring back to your business.

Wednesday, July 13, 2022 / 12:45 PM - 01:45 PM EDT
Workshop: The Do's and Don'ts of Engaging External Influencers for Emerging Providers

Buyers spend 27% of their decision-making time either with influencers or reviewing information from influencers. Yet most emerging providers lack influencer marketing experience. In this session, discover the best practices—and tactics to avoid—when engaging influencers such as journalists, academics, and technology analysts. Plus: Learn how you can launch an influencer program on a budget.

Wednesday, July 13, 2022 / 03:15 PM - 03:45 PM EDT
Case Study: Make Your Influencer Ecosystem Work for Your Business in Times of Turmoil

High growth technology providers have mastered the craft of engaging their whole ecosystem of influencers to drive their business forward. Find out how a global tech provider leverages influencer relations to bring insights and novel ideas within their business — to better inform business decisions.

Join us to hear from Gartner experts and thought leaders.