A convergence of forces have reset the environment in which tech providers operate and compete, driving a renewed focus on efficient growth. Tech providers must invest in their customer base, evolve their product portfolio, apply innovative technology to their operations, and adopt new go-to-market strategies that yield consistent results. In this keynote presentation, we will assess the changed landscape and explore key actions to efficiently drive customer adoption, retention and growth.

The opportunity to drive market valuations or investment with a “growth at any cost” strategy has closed. Economic uncertainty, changed workforce expectations and shifting buying behavior have altered the landscape so that growth alone no longer defines success – efficient growth is the new requirement. Our earlier keynote presenters will address audience questions for achieving efficient growth.

The biggest growth opportunity is your existing customer base. In fact, two-thirds of tech providers’ leads are generated from existing accounts. Tap into this growth source by understanding:
- What triggers these growth decisions?
- How do buyers evaluate renewal and expansion decisions?
- What speeds up and what delays renewal and expansion decisions?

Guided user journeys that encourage adoption are foundational to achieving customer value. This roundtable will cover digital adoption platforms (DAP) and product analytics to diagnose and design winning user journeys.
- Using product analytics to diagnose current state,
- Identifying priority customer use cases,
- Applying DAPs to maximize solution value.