Speaker Bio

Ruth Juni
Case study

Ruth Juni

Director, Product Marketing
Ruth Juni began her career in consumer packaged goods, where she learned a lot about product development, brand, advertising, promotions and more. Ruth is passionate about understanding the customer and their pain points and launching products that address those needs. She spent the past 15 years in product marketing leadership roles with tech companies, helping businesses create their go-to-market strategies, identifying customer needs, and responding with product strategies that are based on a long-term vision for revenue growth.
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Thursday, June 15, 2023 / 12:00 PM - 12:30 PM PDT
Case Study: A Closer Look at Two Real World Product Led Growth (PLG) Stories

This session focuses on two tech providers that will both unpack their aspirations, challenges and results generated from a product led growth (PLG) go-to-market strategy. Learn from these provider journeys spanning top-down traditional sales-led and bottom-up product-led origins. You will leave with a new approach and perspective to mature your PLG strategy.

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