The Premier Event for Technology and Service Providers

 

It’s a new world for technology providers, and the role of the Product Leader is drastically changing in a digital business. Markets are changing. Business models are evolving. And risk is increasing. The good news? Providers can exploit the energy of the digital storm to their advantage.

 

Our event provides three days of vendor-exclusive Gartner research, dialogue and problem solving to show you how.

 

 

Go-to-market strategies

Create strong strategy positioning, messaging and storytelling that impacts your business now and in the future.

Pragmatic advice

Gain on-the-ground insight into market segments, competitors and customers based on forward-thinking Gartner research and peer exchanges.

Meaningful networking

Interact with more than 800 of your peers to gain firsthand insight from those facing similar challenges to yours.

Get the latest information. 

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Track overviews

 

 

Sign up to receive the full 2019 agenda as soon as it's released. In the meantime, take a glimpse at the tracks relevant to you and your team, and review key takeaways from 2018.

Track A
Lead Portfolio Innovation and Expansion
Sustained revenue and market share growth are challenges for any tech company. General managers and portfolio leaders need foresight to navigate shifts in technologies, predict markets and models that could destabilize their “cash cow” businesses, and take the organization in new directions while also meeting shorter-term organizational commitments. Take an analytics-driven deep dive to identify the highest growth and profitability opportunities for providers.
 
 
Track B
Drive Digital Product Disruption and Differentiation
The product manager’s challenge of managing evolution and innovation within a technology business has never been greater. Global competition, accelerated development timelines, and unprecedented disruption through emerging technologies such as the Internet of Things (IoT), artificial intelligence (AI) and blockchain have been game changers. Whether you are a software, hardware, solutions or service provider, you need to focus on the emerging discipline of digital product management. Explore the expanding technology landscape and how to differentiate your products and services.
 
Track C
Customer-Centric Marketing for Success
Buying cycles continue to lengthen, market segments continue to grow, and more competition is entering the markets. Product marketers are challenged with understanding market dynamics and providing value throughout the buying cycle in order to attract buyers and keep their attention. Explore how to align your sales and marketing efforts to meet the needs of today’s buyers. Discover go-to-market (GTM) best practices, increase your impact with account-based marketing programs, and learn how to better attract and retain customers.
Track D
Business Model Reinvention for Growth
Technology CEOs face unprecedented market disruption. Changing client demands and changing buyers continue to disrupt traditional business models. Technology providers must continually reinvent their organizations to ensure sustainability and growth. Explore how technology providers can structure organizations that scale, either alone or with effective partnerships and ecosystems. 

Don’t miss these hot topics!

Emerging technology & trends

Market opportunities & threats

Competitive differentiation & messaging

Ecosystem development & management

Creating innovation & customer-centricity

Accelerate time to market

Go To Market strategies

Investing for growth & profitability

Disruption design models

Talent & future of work

Product lifecycle management

Customer experience design

Become an exhibitor today!

Join us in San Diego, CA!

Accommodations

 

Attendees enjoy special discounted rates at the Manchester Grand Hyatt San Diego hotel.

Getting Here

 

The waterfront near downtown San Diego provides a beautiful backdrop to your three days of research-driven sessions and networking.