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To get the most out of employee engagement surveys, organizations must focus on key performance drivers, not just feel-good barometers. While sentiment-based questions are common, they aren’t especially effective.
Communications leaders struggle to prove their impact on business outcomes. Progressive communications teams prove their value by not solely focusing on influencing attitudes, but on driving desired stakeholder behaviors.
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During times of significant change, over 80% of employees experience “cultural tensions". Communications leaders can help resolve tensions by clarifying organizational priorities and helping employees build judgment.