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As business models evolve and priorities change, decisions that used to be second nature become harder. Help employees make the right decisions and improve their performance.

Communications leaders struggle to prove their impact on business outcomes. Progressive communications teams prove their value by not solely focusing on influencing attitudes, but on driving desired stakeholder behaviors.

To break through, communications teams need to diagnose and resolve barriers preventing stakeholders from behavior change. Our BEACONS Behavior Change Model helps you do just that.