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Identifying and following your ‘north star’ ensures consistency in how your organization navigates stakeholder expectations in these matters. Download this exercise for guidance and to get started on developing a systematic approach to issue engagement.
While a company’s values have a positive impact on driving brand connection, our 2017 Corporate Brand Survey found the single biggest driver of preference is brand connection, or the extent to which customers feel personally connected to the brand.
Internal communications teams are tasked with conveying all kinds of messages, but they don’t always pick the most effective channel to do so. Start by identifying the channel that best supports the targeted business objectives — and then take these four steps to optimize your channel strategy.