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Communications teams need to diagnose and resolve barriers preventing stakeholders from changing their behavior. Our BEACONS Behavior Change Model helps them do just that.

During times of significant change, over 80% of employees experience “cultural tensions". Communications leaders can help resolve tensions by clarifying organizational priorities and helping employees build judgment.

Communications leaders struggle to prove their impact on business outcomes. Progressive communications teams prove their value by not solely focusing on influencing attitudes, but on driving desired stakeholder behaviors.