The complexity of B2B buying continues to rise as B2B buyers are spending more time learning — and buying — online. While B2B buyers reward those brands that help them move efficiently through the buying process, many B2B manufacturers struggle to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions. As the pressure to advance up the digital curve increases, B2B marketers at manufacturing companies must dramatically advance their digital competencies, such as improvements in SEO, investment in site functionality, and upgrades to their guided selling, to better position their companies for growth and defend against current competitive and incoming disruptive threats.
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