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Grocery US 2019

Digital sales are the main growth driver for grocery retailers, but customers are frequently unsatisfied with the online shopping experience and adoption remains low. Leading grocers use digital tools to ease customer hesitancy along the purchase path, making basket building and reorders a seamless process. Laggards need to move quickly and invest in both basic digital store features like list building as well as owned and partnered delivery. Otherwise they risk losing digitally savvy customers as Amazon consolidates its grip on Whole Foods and expands delivery through Prime Now.

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