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Watches & Jewelry Global 2019

The Digital IQ Index: Watches & Jewelry Global 2019 report explores how this sector faces growing challenges from digital disruption and innovation. Digital competence in this sector remains low, allowing digitally-native newcomers, pre-owned and gray market sites and retailers to outperform Index brands on key digital touchpoints like search and site experience. Leaders like Richemont and LVMH are bulking up digital investments to maintain brand awareness, while smaller independents and e-commerce holdouts fall behind. To compete in this changing landscape, brands need to accelerate digital investments and evaluate user experience on the customer’s online journey.

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