44% of customers resort to assisted service as soon as they land on an organization’s website. These customers bypass self-service at a stage that most CSS leaders do not account for, the search stage of a customer service journey.

Download this digital customer service guide to explore:

  • Key steps that CSS leaders should consider to optimize their customers’ search journey and guide them toward self-service resolution
  • Principles on search engine optimization and website redesign from a customer service perspective