A Capterra listing is just the beginning

Reach millions of buyers on Capterra, the #1 destination for discovering the right software and service providers to help accelerate growth

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active monthly buyers


verified user reviews


software and service categories


Build your brand and capture demand

Claim your free Capterra listing and start gathering customer reviews to reach active buyers across the Gartner Digital Markets’ network of review sites—Capterra, Software Advice, GetApp and UpCity.

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Get your free product listing and start collecting customer reviews

  • Listing on Capterra, Software Advice, GetApp and UpCity
  • Account access to edit your listing
  • Review Collection Service with subsidized incentives, a sales and marketing toolkit, and multiple language support
  • Embeddable social proof badges and quotes from reviews
  • Eligibility for inclusion in independent research reports
  • Eligibility for Competitive Comparisons content to promote your products’ strengths as rated by your users*
  • Website consultation
  • Account representative for listing and reviews support

*Content license available for purchase


Increase pipeline with reliable lead generation campaigns

Everything in Launch, plus:

  • Target marketing-ready leads across 1400+ software and service categories through our pay-per-click lead generation offering
  • Landing page optimized for conversions, translated in up to eight languages
  • Translated product listing content for international markets
  • Reach sales-qualified leads matched with your ideal customer profile—sent in real-time to your CRM—through our pay-per-lead offering **
  • Account representative for lead generation support

**Available in US and select EMEA markets


Power your marketing, sales and customer retention with intent data

Everything in Grow, plus:

  • Account-level identities and firmographic data for all visitors in your software categories
  • Daily export of buyer activity data; also available to sync into existing systems through API
  • Salesforce, Linkedin, Hubspot, Marketo and Snowflake integrations
  • Product awareness, buyer engagement, and purchase intent scores to quickly segment and target the right accounts
  • Dedicated senior account representative

We help leading brands attract and grow their next best customers

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Sample vendors listed on Gartner Digital Markets' sites. Our inclusion of these vendors does not imply their endorsement or purchase of any Gartner Digital Markets products or services.

Tell us about your software or service

Request a demo to see how Capterra and Gartner Digital Markets can help you build your brand and capture demand.