Global Software Trends and Buyer Behavior Insights 2022

Adapt sales and marketing strategies to match the shifting preferences and behaviors of B2B buyers.

In 2022, more than two-thirds of businesses globally plan to increase their investment in software.

To capture this opportunity, software marketers must understand the latest shifts in B2B buyer behaviors and build a more effective and relevant engagement strategy. This resource features global software buyer trends uncovered as part of the Gartner Digital Markets 2022 Global Software Outlook survey, providing insight into B2B buyers’ priorities across dozens of countries and industries.

Download this resource to understand software buyer preferences, priorities and motivations,  and develop more informed strategies to convert more leads and prospects into customers.

You will learn:

  • The software market trends most likely to impact marketing and sales teams. Explore how business technology trends changed over the past year and how to capture interest and attention on a global scale. 

  • How to navigate shifts in B2B buyer purchase behaviors. Adapt marketing and sales strategies as purchase behaviors and preferences evolve within a self-driven, nonlinear buyer journey.

  • Ways to adjust and prepare for future software market shifts. Ensure agility and rise to meet new customer expectations with relevant information, content and communications.

Download the eBook

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