2. Know the secret to high conversions.
In the world of PPC campaigns, I find few things more disappointing than software companies that put in the time and energy perfecting their bids only to stop just short of the finish line. After you set your perfect bid and see clicks roll in, cross the finish line by converting those clicks into leads.
If a qualified buyer lands on your page only to bounce because they couldn't find your product’s key features or they were put off by bad stock photos, you’ve lost a sale. Here’s the secret to higher conversions and turning those clicks into leads: An optimized landing page.
Creating truly optimized landing pages is a more complex topic than I can cover in this paragraph but, as a rule of thumb, be sure to include these elements: A clear description of your product, a prominent list of your product’s top features, a visually appealing layout including high-quality images and a strong call to action (CTA) that leads to a short lead-capture form.